Optic Gallery: The card with a vision

A very smart and useful business card.

Advertising Agency: Ogilvy & Mather, New Delhi, India
Art Director: Preeti Koul Choudhry, Nasheet Shadani, Umesh Grover
via

GAPA/BS: Aids prevention

Safe sex is never wrong.

Advertising agency: JWT São Paulo

Philips: Augmented Reality Mugs

Offline augmented reality. Cheap, clever, working. Nice one from Taipei.

Advertising Agency: OgilvyAction, Taipei, Taiwan
Regional Executive Creative Director: Daniel Comar
Creative Directors: Chyi Lin
Assistant Art Director: James Lei
Group Account Director: Julia Ou
Associate Account Director: Vincent Chang
Account Executive: Joanne Mei
Production: Jack Wu, Peggy Chou
Designer: Alex Noble, Kenny Foo, Fong Wei Kit
via

Volkswagen: See Film Differently

We all love some movie quotes. And it is a fact that some of the best quotes where improvised or unscripted. Where did the actors found their inspiration? VW may have an answer. They just launched 3 new spots in the "See Film Differently" campaign. Hannibal Lector’s eerie ‘sucking motion’ in Silence of the Lambs, Robert De Niro’s famous “Are you talking to me?” scene from Taxi Driver, and the line “We’re gonna need a bigger boat” from Jaws. The films will run in 196 independent cinemas across the UK from 25th May and are the latest stage in Volkswagen’s seven-year support of independent cinema.







Advertising agency: DDB UK, London,
Executive creative director: Jeremy Craigen
Creative directors: Matt Lee and Pete Heyes
Copywriter: Steve Hall
Art director: Danny Seager
Account director: Alexandra Wrigley
Filming: Stink, London
Post production: Framestore
via

Isaac Cordal: Cement Bleak

Urban installation projecting shadows with public lights in Dalston, London. Faces modelled on grid of several colanders projecting their shadows on the pavement. Main idea is to try to make larger projections drawings with public light resources.

via

Golden Gate Bridge: 75th anniversary posters

To celebrate San Francisco's Golden Gate Bridge 75th anniversary -on May 27th- Rich Silverstein, of Goodby Silverstein & Partners and agency photographer and senior art director, Claude Shade, shot these great photographs.

Agency: Goodby Silverstein & Partners
Director of Design/Associate Partner: Keith Anderson
Senior Art Director/Photographer: Claude Shade
Creative Director: Anders Gustafsson
Art Director: Azin Ashourvan
Junior Art Director: Hanna Wittmark
Junior Copywriter: Graham Lewis
Senior Interactive Producer: Margaret Brett-Kearns
Interactive Production Company: Famous Interactive
via

Caten: Kinetic sound installation

Truly amazing installation. Caten is a levitating sculpture, created for the Saint Sauveur chapel in Caen.
It is composed by 300 fine wires suspended from two ropes, connected themselves at each end to a slowly rotating arm, form an evanescent surface which interacts with the architecture.
The sound composition is inspired by the medieval solmisation prayers, especially the first verse of "Ut Queant Laxis", also known as the "hymn to St John the Baptist", used in the eleventh century to determine the names of the notes of the scale used in latin countries.
At each turn, the engines emit one of the first 4 notes of the scale (Ut, Re, Mi, Fa), creating a sequence of intervals, constantly reconfigured. Low frequencies resonate in the space and emphazise the transcendental character of a place once dedicated to faith.
The name is derived from the term catenary, which describes the plane curve formed by a rope hanging between two points.

via