Holly Wood

www.lasourissurlegateau.com

Banco Popular: The Most Popular Song (Cannes 2012)

This is the first ever Grand Prix Lion for Puerto Rico. In Puerto Rico, 60% of the population receive government handouts because no one wants to work. It's so common to live off welfare that the biggest salsa hit of all time is "No Hago Más Ná" by El Gran Combo which translates to "I don't do anything". Banco Popular which is the biggest bank in Puerto Rico, wanted to change that attitude. They convinced El Gran Combo to rewrite the lyrics of this classic song. Watch the case study.



Agency: JWT Puerto Rico

Café BonoGrão: Eyelashes

Excellent way to show how strong this coffee is.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Racz
Copywriter: Lucas Casao
Illustrator: Zombie Studio
Print Agency Producer: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Luiz Villano
Planner: Eliana Yamaguchi
Media team: Cassiano Oliva
Published: March 2012
via

Sustainable Light Swing

This light swing must be very impressive at night. It is an interactive light installation that uses the energy of the swing to light the LEDs.

Light Swing from Guilherme Pena Costa on Vimeo.





The Light Swing was created by Guilherme Pena Costa and Ingrid Gabor during a master program in Interactive Telecommunication at New York University.

DNA Project: Cape Town Station Activation

It seems that South Africans are messing up crime scenes and disturbing evidences. The result: Thousands of criminals escape conviction. The DNA Project set out to educate the public never to interfere with a crime scene. They created a 6x8m canvas out of small white stones. Onto this they spray painted the giant mugshot of a criminal. As people walked over the installation the criminal’s identity became more and more unrecognisable.




Credits:
Advertising Agency: FoxP2 Cape Town, South Africa
Executive Creative Director: Justin Gomes
Art Directors: Reijer Van Der Vlugt, Brendan Hoffmann
Copywriters: Justin Osburn, Kenneth Van Reenen
Installation built by: More Design
Video shot and edited by: NiceOneSteve
via

Hasbro Puzzle: Chasing, Hitchhiking, Hunting, Training

I like the way they approached persistence. Funny set of ads.

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Art Directors: Paul Kreitmann, Jenna Haugmard
Copywriter: Alexis Benoit
via

Pedigree: Small dog/BIG WORLD

A very small dog in a world that's a little too big for him. Cute. Watch also the series of 15'' spots.

Small Dog/BIG WORLD from Matthew Kalish on Vimeo.



Small Dog/ BIG WORLD II (Series of :15's) from Matthew Kalish on Vimeo.



Written, Directed, Edited and VO by Matthew Kalish
via