L'Univers de Chocolat Chocolate with Whisky: Car Accident

Chocolate with whiskey. Perfect combination. And an alleged drunk kid crashing his toy car is a great way to show that there is a lot of whiskey in it.

Credits:
Advertising Agency: Dentsu, São Paulo, Brazil
Chief Creative Officer: Felipe Cama
Executive Creative Director: Felipe Cama
Creative Directors: Felipe Cama, Alexandre Lucas
Copywriter: Alexandre Lucas
Art Directors: Felipe Cama, Adriano Alarcon
Photographer: Zarella Neto
Art Buyer: Ana Luiza Rodrigues
Account Supervisor: Renato Broggin
Advertiser’s Supervisor: Nicolas Galland
Planners: Ira Finkelstein, Werner Lucksch
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Playboy South Africa: Hair Through the Ages

Playboy's influence through the last decades, shown in a clever and funny way.



Credits:
Directed by Jason Fialkov at Egg Films.
Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Copywriter: Sherinne Winderley
Art Director: Ivor Forrestor

BMW M5 - "Bullet" high performance art

Awesome video from BMW. An M5 going through a glass apple, water balloons and a shooting target, extremely fast but shown in a super slow bullet motion. Imagine a frame rate as high as a 1000 frames per second.



Advertising Agency: Cundari, Toronto, Canada

UNIQLO: Dry Mesh Project

Uniqlo hacked Pinterest to showcase their products. The "Uniqlo Dry Mesh Project," managed to cut through ‘scrolling slumber’ with a simultaneous pinning event. They created 100 separate user accounts and dominated Pinterest with their pins. When users scrolled through the page a branded Uniqlo mosaic appeared. Excellent work from Firstborn New York.



Credits:
Agency: Firstborn New York

McDonald's: Behind The Scenes at a McDonald's Photo Shoot

McDonald's Canada created a site where you can ask any question and they will answer. So, when someone asked "Why does your food look different in the advertising than what is in the store?" McDonald's went out and made a behind the scenes video of a photo shoot.



Credits
Advertising Agency: Tribal DDB, Toronto, Canada
Directors: Jon & Torey
Director of Photography: Todd M Duym
Producer: Liz Dussault
Executive Producers: Harland Weiss, Donovan Boden
Production Company: FamilyStyle

Holly Wood

www.lasourissurlegateau.com

Banco Popular: The Most Popular Song (Cannes 2012)

This is the first ever Grand Prix Lion for Puerto Rico. In Puerto Rico, 60% of the population receive government handouts because no one wants to work. It's so common to live off welfare that the biggest salsa hit of all time is "No Hago Más Ná" by El Gran Combo which translates to "I don't do anything". Banco Popular which is the biggest bank in Puerto Rico, wanted to change that attitude. They convinced El Gran Combo to rewrite the lyrics of this classic song. Watch the case study.



Agency: JWT Puerto Rico