Tuesday, 3 July 2012

Friskies Plus: Alice the Cat

Alice the cat, with the help of Psyop, steps into a magical world inspired by Lewis Carroll’s Alice in Wonderland. Nice. (Thanks Shannon).






Friskies "Alice" from Psyop on Vimeo.



Credits:



Advertising Agency: Avrett Free Ginsberg
Executive Creative Director: David Moore
Executive Director of Broadcast Production: Betsy Rosenblum
Copy Writer: Rachel Hutchison
Art Director: Kimi Peterson
Account Executive: Dawn Terrazas
Assistant Account Executive: Kaela Carey

Production Company: Psyop / Smuggler
Director: Psyop
Psyop Creative Directors: Marie Hyon, Lauren Indovina
Psyop Executive Producer: Lydia Holness
Psyop: Senior Producer: Crystal Campbell
Smuggler Executive Producer/Partner: Patrick Milling Smith
Smuggler Executive Producer/Partner: Brian Carmody
SmugglerExecutive Producer/COO: Lisa Rich
Smuggler Executive Producers: Allison Kunzman, Laura Thoel
Smuggler Live action producer: Michael Schlenker
Director of Photography: Fred Elmes
Designers: Lauren Indovina, Eunice Kim and Pete Sickbert-Bennett
Editor: Cass Vanini
Storyboard Artist: Ben Chan
Lead Technical Advisor: Mark Rohrer
VFX Supervisor: Joerg Liebold
Modeling: Soo Hee Han, Todd Daniele, Brian Eck, Chris Fudge, Aldrich Torres
Rigging: Frank Narajo
Animation Lead: Kitty Lin
Animation: Ryan Moran
Lighting Pipeline Technical Director: Jonah Friedman
Lighting Team: Helen Choi, Andy Gilbert and Chris Wilson
Texturing: Soo Hee Han, George Smaragdis, Dan Gregoras, Susie Jang
Lead Tracking: Joerg Liebold
Tracking: Tim Mendler
Feathering: Jonah Friedman, Andy Hara and Elefant Studios
Real Flow: Marcelo Cermak
Lead Compositor: Thomas Panayiotou
Compositors: Manu Gaulot, Chase Massingil, Winston Lee, Adam Flynn
Flame: Fabien Coupez

Music Company: MAS
Sound Mix Company: Napolean Group
Mixer: Ron DiCesare

Alzheimer Society: Blank

Nice way to show the loss of short term memory, the starting point of Alzheimer.



Advertising Agency: Marketel, Canada
Creative Director: Sébastien Pelletier
Creatives: Nicolas LeBlanc, Étienne Mérineau

L'Univers de Chocolat Chocolate with Whisky: Car Accident

Chocolate with whiskey. Perfect combination. And an alleged drunk kid crashing his toy car is a great way to show that there is a lot of whiskey in it.


Credits:
Advertising Agency: Dentsu, São Paulo, Brazil
Chief Creative Officer: Felipe Cama
Executive Creative Director: Felipe Cama
Creative Directors: Felipe Cama, Alexandre Lucas
Copywriter: Alexandre Lucas
Art Directors: Felipe Cama, Adriano Alarcon
Photographer: Zarella Neto
Art Buyer: Ana Luiza Rodrigues
Account Supervisor: Renato Broggin
Advertiser’s Supervisor: Nicolas Galland
Planners: Ira Finkelstein, Werner Lucksch
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Friday, 29 June 2012

Playboy South Africa: Hair Through the Ages

Playboy's influence through the last decades, shown in a clever and funny way.



Credits:
Directed by Jason Fialkov at Egg Films.
Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Copywriter: Sherinne Winderley
Art Director: Ivor Forrestor

Wednesday, 27 June 2012

BMW M5 - "Bullet" high performance art

Awesome video from BMW. An M5 going through a glass apple, water balloons and a shooting target, extremely fast but shown in a super slow bullet motion. Imagine a frame rate as high as a 1000 frames per second.



Advertising Agency: Cundari, Toronto, Canada

UNIQLO: Dry Mesh Project

Uniqlo hacked Pinterest to showcase their products. The "Uniqlo Dry Mesh Project," managed to cut through ‘scrolling slumber’ with a simultaneous pinning event. They created 100 separate user accounts and dominated Pinterest with their pins. When users scrolled through the page a branded Uniqlo mosaic appeared. Excellent work from Firstborn New York.



Credits:
Agency: Firstborn New York

Monday, 25 June 2012

McDonald's: Behind The Scenes at a McDonald's Photo Shoot

McDonald's Canada created a site where you can ask any question and they will answer. So, when someone asked "Why does your food look different in the advertising than what is in the store?" McDonald's went out and made a behind the scenes video of a photo shoot.



Credits
Advertising Agency: Tribal DDB, Toronto, Canada
Directors: Jon & Torey
Director of Photography: Todd M Duym
Producer: Liz Dussault
Executive Producers: Harland Weiss, Donovan Boden
Production Company: FamilyStyle

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