URA.RU: Make the politicians work

No budget. Just a lot of creativity. Ura.ru is a local site at Yekaterinburg – the fourth largest city of Russia. They wanted to pressure politicians to do something about the quality of the roads which is terrible. So, they drew the faces of the governor, the mayor and the vice-mayor in 3 potholes in the city center, made a PR campaign out of it and forced them to stop making promises and actually do something for the roads.



Credits:
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Egor Gavrilin
Illustrator: Alex T
Designer: Dmitry Maslakov

Antony and the Johnsons: Cut the World

Antony's voice goes beyond this world. The video clip, starring Willem Dafoe, Marina Abramović, and Carice van Houten, is based on last year's play "The Life and Death of Marina Abramović".

Carlton Draught: Beer Chase

Best chase ever. Four bank robbers walk into a bar full of cops. Then the most strange car-chase-without-the-car begins. Hilarious.



Agency: Clemenger BBDO, Australia

Axe hair: Office love

Strange creatures - a guy's hair and a woman's breasts - searching for true love. The creatures symbolize what each gender sees first. This is the second Axe commercial withing a month (watch the excellent Susan Glenn if you missed it) with a different tone of voice. The song is “True Love Will Find You in the End” by Daniel Johnston.



Credits:
Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Art Director: Dave Brown
Copywriter: Ian Hart
Head of Integrated Production: Justin Booth-Clibborn
Head of Broadcast: Lisa Setten
Agency Producer: Melissa Bemis
Business Affairs Manager: Laurie Litonjua
Business Director: Armando Turco
Strategy Director: John Graham
Production Company: Smuggler
Director: Filip Engstrom
DP: Martin Ruhe
Executive Producers: Lisa Rich, Brian Carmody, Patrick Milling Smith
Line Producer: Gustav Geldenhuys
Puppets: Jim Henson's Creature Shop
Editorial Company: Peep Show Post
VFX / Online: The Mill
via

Quebec Automobile Insurance Society: Seatbelts

Buckle up. Stay alive. Simple as that.

Credits:
Advertising Agency: Lg2, Quebec, Canada
Creative Direction / Copywriting: Luc Du Sault
Art Direction: Jean Lafrenière
Account Planners: Mireille Côté, Alexandra Laverdière
Account Managers: Alexandra Laverdière
Photographer: Maude DeVarennes
Production: Julie Pichette
Digital Artists: Marc Rivest, David Boivin

Andes Beer: A singular man

Remember Edward Scissorhands? So did Del Campo Nazca Saatchi & Saatchi who managed to built a great story about a man with bottles of Andes beer in every finger. A great story out of almost nothing as you will see in the end. All they had was a small change in Andes bottle to work for.



Credits:
Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Director:Nico and Martin
Executive Creative Director: Maxi Itzkoff
Executive Creative Director: Mariano Serkin
Creative Director: Ariel serkin
Creative Director: Juan Pablo Lufrano
Creative: Diego Gueler Montero
Creative: Charlie Lanus
DoP: Javier Julia
via

Old Spice: Muscle music

This is crazy. The idea, the setting, the interaction. Kudos to Old Spice and W+K for this interactive insanity. Play music through Terry Crews' muscles and record your own version using your keyboard.

Old Spice Muscle Music from Terry Crews on Vimeo.

Agency: Wieden+Kennedy