Quebec Automobile Insurance Corporation: Messages

"We never used to write messages at the wheel. There must have been a good reason." Excellent work. One of the best don't-text-and-drive commercials I've seen.



Advertising Agency: Lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriter: Nicolas Boisvert
Art Director: Luc Du Sault
Accounts: Mireille Cote, Alexandra Laverdiere
Account Planners: Mireille Cote, Alexandra Laverdiere, Catherine Darius
Director: Nicolas Monette
Production House: Philippe Lalande / Quatre Zero Un
Sound Design: Boogie Studio
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Coke Zero: Unlock the 007 in you

This is how you make a great viral video. You get a Coke Zero vending machine in a train station. You set up the bait: a challenge which is funny, engaging and sounds easy. The prize: tickets for the new 007 Skyfall movie. Then you film what happens. Results: over 3 million views in 4 days and counting. Experiential marketing at its best.

Brasil Paraquedismo: Brasília, Florianópolis, Rio de Janeiro

Nice set of ads for a Brazilian parachuting company. (Brasil Paraquedismo = Brazil Parachuting).
The copy reads:
Technology experts guarantee: optical zoom is much better than digital zoom.
Brasil Paraquedismo. Offline is much more fun.

Advertising Agency: Festo, Brasília, Brazil
Creative Director: Cainã Souza
Art Director: Felipe Pimentel
Copywriter: Hélio Maffia
Published: October 2012
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Bodyform responds: the truth

This awesome response from Bodyform to a Facebook rant sets new standards on how a brand should react and engage in social media. The story goes like this. A user called Richard Neill wrote on Bodyform's Facebook wall about the advertising myth that surrounds periods. It want viral, with more that 75.000 likes. Bodyform responded with a hilarious video where fictional CEO of Bodyform, Caroline Williams, set things straight.



The rant:

Drambuie: Extraordinary Bar

Drambuie's surreal new campaign by Sell! Sell! could easily be made out of snapshots of a David Lynch's nightmare. Abstract landscapes, men chanting Dram-boo-eee, bottles casting shadows that transform to doors, reversed gravity and so on and so forth.

Credits:
Agency: Sell! Sell!
Creative Team: Vic Polkinghorne
TV Producer: Fiona Plumstead
Film Prod Co: HSI London
Director: China Moya
Producer: Jeremy Goold
Dir of Photography: Ray Coates
Post-Prod House: MPC
Editing House: Work
Editor: Richard Orrick
Read more at http://www.thedrum.com/news/2012/10/15/ad-day-drambuie-extraordinary-bar#J6IB9eHwKWw7UT8T.99

Fujifilm Finepix HS20EXR: 360

Simple yet it conveys the message of 360 motion panorama perfectly.

Credits:
Advertising Agency: Grey, India
Chief Creative Officers: Amit Akali, Malvika Mehra
Executive Creative Directors: Rohit Malkani, Karan Rawat
Creative Directors: Bhavesh Kosambia, Sachin Kamath
Copywriter / Art Director: Surendra Gohey
Photographer: Prasad Naik
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Water is Life: Hashtag Killer Anthem

There is a hashtag called #firstworldproblems in which people tweet about problems like no wi-fi password on relatives homes, non-heated leather seats etc. DDB New York took various tweets from the #firstworldproblems and made a video with poor Haitians reciting them. The campaign for Water is Life, called "Hashtag Killer", includes also direct response videos.



Credits:
Agency: DDB New York
Chief Creative Officer: Matt Eastwood
Client: Water is Life
Executive Creative Director: Menno Kluin
Head of Production: Ed Zazzera
Agency Producer: Lindsey Hutter
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Director/Editor: Alec Helm
Designer: Juan Carlos Pagan
Motion Graphics: Gina Lin
Music: In the Groove
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