Sealy: Tester

Nice work from a new agency called Arcana Academy. The spot is for their first client Sealy mattresses. In “Tester,” the camera zooms in on an actual, rump-shaped mattress tester as plunges down into a bed as coquettish French music extolling the product features plays on the soundtrack.

Tester from Arcana Academy on Vimeo.



Credits:
Agency: Arcana Academy
Creative Director/Writer: Shane Hutton
Creative Director/Art Director: Lee Walters
Agency Producer: Timmi Goldstein
Director:
 Blind/Greg Gunn
Production Company:
 Blind
Executive Producer:
 David Kleinman
Post Producer:
 S. Tobin Kirk
Editor:
 Justine Gerenstein
Music:
 Beacon Street Studios

The Growing Impact of Social Media: infographic

The increase of social media usage on all ages, the way people are watching TV these days, the decrease of mail and instant messaging and many more facts about the average American are presented in the following infographic from Socially Aware blog. 

Canon: Inspired

A spot for those who seek the perfect shot. Canon pays homage to photographers who do dangerous, silly or crazy things to get on camera what they imagined. The vehicle here is Canon EOS Rebel T4i.



Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Directors: Ari Halper, Steve Krauss
Creative Director: Stu Mair, David Cuccinello
Agency Broadcast Producer: Topher Lorette
Agency Music Producer: Zach Pollakoff
Agency Photography Producer: Jen Pugliese
Production Company: MJZ - LA
Director: Nicolai Fuglsig
Director of Photography: Linus Sandgren
Editorial Company: Work Editorial Inc
Editor: Neil Smith
Music / Sound Design Company: Black Iris
Music / Sound Design: Henry Boy

Expedia City Breaks: London, Moscow, Paris

The work of Keita Sagaki is so incredible. Click on the images to see the larger file.

Credits:
Advertising Agency: Ogilvy & Mather, London, UK
Creative Director: Gerry Human
Copywriter: Laura Rogers
Art Director: Trevallyn Hall
Illustrator: Keita Sagaki
Typographers: Trevallyn Hall
Art Buyer: Brigitte Martin
Account Director: Stephen Hillcoat
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TEDxAmsterdam: Reverse engineering

The world's largest skull from 15.000 ballons is been reversed engineered in this announcing film for this year's TEDxAmsterdam on 30th November.

  Reverse engineering from Amsterdam Ad Blog on Vimeo.

Created by We Are Pi, Guido Verhoef, and director Corriette Schoenaerts (UNIT C.M.A. productions).
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Church End Brewery:It's time to wash away your sins

The end is near. It's time to wash away your sins. With beer...

Credits:
Advertising Agency: Rees Bradley Hepburn, UK
Creative Directors: Stuart Jackson, Mike Kalin
Art Director: Mike Gethin
Copywriter: Gavin Johnson
Photographer: Martin Brent
Additional credits: Rob Hemus
Published: November 2012
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Digital Strategy Toolbox

Digital strategist who wonder which tools to use to cultivate killer insights on consumers, competitors and the industry, will find the Digital Strategy Toolbox presentation by Julian Cole, very useful. 17 of the best free online tools to conduct Consumer Research, Category Research, Discourse Analysis and Environmental Analysis are presented with examples.

Digital Strategy Toolbox from Julian Cole