IKEA Catalogue: Launch Campaign - Countdown Room

A countdown room was set up in 3 IKEA stores in Singapore and Malaysia in order to built anticipation for the arrival of the new catalogue. Every day they built a room with IKEA's furniture in the shape of a number when seen from above and held an event. They streamed the room with 7 cameras in an interactive Facebook channel. The results: 3,7 million people reached through social media.



Agency: Leo Burnett Asia

Volkswagen Polo: Polowers case

With the hashtag #Polowers and a Twitter competition for the young VW Polo followers, the VW Polo managed to be the first topic of conversation on Twitter for a day. DDB's campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second. Great work.



Credits:
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creatives: Pucho Alepuz, Lili Domínguez, Andrés Susín, Marta Monsarro, Jordi González, Jana Hernández, Iratxe Cabodevilla
Technical Director: Emilio González
Interactive Director: Pablo Sánchez
Business Director: Gorka Lozano
Account Director: Javier Villalba
Digital Account Director: Thais Ruiz de Alda
Account Executive: Laura del Rio
Planning Director: Samanta Júdez
Agency Producer: Vicky Moñino
Digital Producer: Jordi Fernández

FIAT 500 Abarth Cabrio: Topless

Supermodel Catrinel Menghia and a black Fiat 500 Abarth going topless. A naughty black scorpion slowly moves across her body in this sexy spot for Fiat's "small, wicked and now...topless" car.

Canal+: Fuel for Fans

This is so funny and so true. In Europe we love football and this spot really reaches every football fan. Great work.



Agency: BETC Paris

Heineken: Meet the World in one City

2 guys, 194 countries, 14 days, 1 city. Heineken goes very social and challenges Mick and Barnaby to meet someone from every country in the world in one city, Amsterdam. But they can't do it alone. So, go to Heineken's Facebook page and sign up to meet them or let them know if you know someone in Amsterdam.

Agency: Tribal DDB

Axe: Morning after pillow

Axe gives you the solution to the morning after problem where your girlfriend won't let you get of the bed. The morning after pillow. An inflatable pillow with Axe's smell which comes in various models. Funny.



Credits:
Advertising Agency: DDB Latina Puerto Rico
Creative Directors: Enrique Renta, Santiago Cuesta, Manuel Bordé, Leslie Robles
Copywriting: Manuel Bordé, Santiago Cuesta
Art Direction: Juan Carlos López, Luis Figueroa, Karla Bonilla (BV)
Account Team: Edgardo Manuel Rivera, Rafa Muñiz, Alexandra Arroyo, Hecmarylys Ortiz, Luis Velazquez
Director: Alejandro Pedrosa
Prod. Co.: Buena Vibra
Agency Producer: Loren Ortiz, Ive Negrón
Producer: Emil Medina
Music: Estudios Machina

Radio New Zealand: Settling the Score

Mozart’s Concerto for Clarinet III battle against Tchaichovsky’s 1812 Overture for the promotion of Radio New Zealand Concert’s annual survey of the most popular classical music in the country. The winning works of ”Settling the Score“ were performed live at the Auckland Town Hall on November 15 by The Auckland Philharmonia, and will be repeated again on January 1.

Credits:
Agency: Clemenger BBDO, Wellington
Executive creative director: Philip Andrew
Creative director: Brigid Alkema
Art director: Mike de Tullio
Copywriter: Mitch Alison
Illustration and retouching: Lightfarm Studios
Digital artist: Simon McCormack
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