Microsoft: illumiRoom Xbox project

IllumiRoom is an immersive gaming experience that extends the action from the TV into the whole room. Using a projector and the Kinect sensor, the system puts the player right in the center of the action. It is impressive that the effects in the video are rendered in real time and are captured live - not special effects added in post processing. This is really a new way of playing games.

Audi quattro: world's first iPad controlled slot car race‏

Audi Canada reinvents the Test-Drive with world’s first iPad controlled slot car race. This one-of-a-kind interactive installation put participants in the driver’s seat of a custom-made 1:32 scale Audi A4 quattro slot car for the chance to test their on-track skills.
The project involved a number of innovations to marry the worlds of slot car racing and technology with the Audi brand:
•    A handcrafted 140 sq. ft. (20’ by 7’) custom slot car track
•    3D printed 2013 Audi A4 vehicle shells fit with Audi quattro® all wheel drive slot car chassis and custom in-car cameras
•    Custom iPad app integrating live in-car camera feed and digital voltage modulator to control vehicle acceleration
•    High definition bird’s eye view race cam with integrated Facebook, Twitter and YouTube share function





(thanks Shannon)

Credits:


Agency: Zulu Alpha Kilo

Executive Creative Director: Zak Mroueh

Creative Director: Shane Ogilvie 

Copy Writer: Jon Webber

Art Director: Simon Au

Agency Producer: David Isaac

Account Team: Adam Lang, Barrett Holman, Christina Polyzos

Production House: Industry Films

Digital Production House: Thinkingbox

Director: Tamir Moscovici

Media Agency: Mediacom

Track Fabrication: Slot Mods

Event Company: Vision Co.

Cinematographers: Anthony Arendt, Vinit Borrison

Post Production: Married To Giants And Alter Ego

Colourist: Wade Odlum

Editor: Paul Proulx

Audio House: Pirate Audio

Nike Golf: No Cup Is Safe

Nike celebrates the signing of Rory McIlroy -the world’s current number-one golf player- in its roster with this spot featuring Tiger Woods in a competitive tee-off with McIlroy.

Incredible shots, way off the green...



Advertising agency: Wieden & Kennedy

Energie: Pushy, Scary

The well-known gym freak type is been mocked in this campaign for Energie fitness clubs, Ireland's largest fitness club operator. The production is from Blinder Ltd, Ireland's most creatively awarded commercials production company.





Credits:
Advertising Agency: Publicis, Dublin, Ireland
Art Director: John Kilkenny
Copywriter: Des Creedon
Agency Producer; Niamh Skelly
Director: Lorcan Finnegan
Producer; Helen Hayden
Executive Producer: Michael Duffy
Production Company: Blinder
Published: Jan, 2013

Soap: Digital Predictions 2013

Each year Soap Creative makes a list of digital predictions. For 2013 they made the top 13 which includes crowd funding, e-commerce2.0, smart-ass objects, 3d printing and more. They manage to get a good score at the end of each year so don't take it lightly. Check also Soap's funny and insightful presentation on Facebook user types.

Digital Predictions 2013 from Soap Creative

Delta Lingerie: The First Facebook Poke Campaign

The first post of 2013 should be something that we see for the first time. Therefore, here's the first Facebook Poke campaign. ACW Grey Tel Aviv used the newly launched Facebook's Poke app (a competitor to snapchat) to promote a one-time sales proposition on Delta Lingerie. They filmed a 10-second sexy and teasing video clip of a model getting dressed using the Poke app, then they sent it to the Delta's Facebook fans. On the last frame of the film it was writen "A One-Time Sale! Delta." urging the fans to go to Delta's website and buy the product with a discount. Tough work because with Poke you can only send the videos to 40 people. This means that the agency had to shoot a new version every 40 people.




Agency: ACW GREY Israel
Head of digital: Dan Eblagon
Digital creative director: Tomer Inbar
Senior digital copywriter: Daniel Barak
Head of Production: Meital Tzoref
Digital producer: ofer Klein

Google Zeitgeist 2012: Year In Review

1.2 trillion searches. 146 languages. What did the world search for in 2012?  Find out in Google's Zeitgeist for 2012.



more at http://www.google.com/zeitgeist/2012/#the-world