Newcastle Brown Ale: July 3rd "Independence Eve"

Droga5 New York continues the cheeky 'No Bollocks' campaign  for Newcastle Brown Ale by creating a make-up holiday. Turning 4th of July to its advantage, Droga 5 made 3rd of July the official "Independence Eve", urging American consumers to celebrate that last day of British rule over America. The brewer is introducing also the "Revolutionary Koozie," with the British flag on one side and the American stars and stripes on the other and drinkers can turn it 180 degress at the stroke of midnight.

Credits:
Agency: Droga5 New York
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Director: Scott Bell
Art Director: Kevin Weir
Art Director: Naomi Malik
Copywriter: Chris Colliton
Copywriter: Chase Kimball
Head of Integrated Production: Sally-Ann Dale
Production Assistant: Heather Black
Interactive Designer: Devin Croda
Strategist: Matthew Gardner
Digital Strategist: Nick Maschmeyer
Account Director: Lauren Solomon
Account Manager: Brett Schneider

Brian Solis and JESS3: The Conversation Prism 2013

Here is version 4 of Brian Solis' Conversation Prism, the visual map of the social media landscape. From the 1st Conversation Prism in August 2008 until now a lot of things have changed. The emerging social media landscape was visualised in a flower-like chart and now it's transformed into a kaleidoscope. So, if you still think that social media is Facebook, YouTube, Twitter, and Pinterest, you should study the new Conversation Prism.

via

Kefalonia Fisheries: The Dieline Awards

Mousegraphics, a Greek design agency, was awarded with 2nd place on The Dieline Package Design Awards in the Fresh Food category for Kefalonia Fisheries. Excellent work guys.

Lurpak: Weave your magic

I love the work The Mill did on the new Lurpak film. A cook weaves magic in her kithcen and with the help of cinematic close-ups, slow motion shooting and the voice of Rutger Hauer, we believe we can actually do magic in our kithcen too by using the right ingedients.

Credits:
Advertising Agency: Wieden + Kennedy, New York, USA
Executive Creative Directors: Tony Davidson, Kim Papworth
Creative Directors / Art Directors / Copywriters: Dan Norris, Ray Shaughnessy
Agency Producer: Matthew Ellingham
Account Supervisors: Helen Foulder, Will Acha
Producer: Zeno Campbell-Salmon
Director: Scott Lyon
Editor: Art Jones
Sound Design/Arrangement: Aaron Reynolds At Wave
Post Production: The Mill
Music: Alex Baranowski
Account Manager: Angharad Thomas
Planner: Jennifer Lewis
Director Of Photography: John Mathieson
Editing Company: Work Post
Production Company: Outsider London

Discovery Channel Shark Week 2013: Snuffy the Seal

Shark Week. It's a bad week to be a seal. Snuffy the Seal gets rescued but things are going to change... Awesome and effective ad from Discovery Channel for the promotion of its whow Shark Week on August 4.

more info here

MTV Mobile: GIF me more

Buzzman, created 2 films for MTV Mobile for the Gif Me More campaign. The two films: “Gif me more Silence” and “Gif me more Life”, addresses in a reflective and poetic way, two of the main issues that young people face today: the fear of missing out and the burden of living up to expectations and role models.

Gif me more Life from Bill Kalagan on Vimeo.

Gif me more Silence from Bill Kalagan on Vimeo.

Credits:

Advertising Agency: Buzzman

Amstel: Wardrobes for Smartphones

A wardrobe for mobile phones so you can enjoy your free time really free without your work and social media interfering. A nice move by Amstel in Bulgaria who managed to connect with their target group and not just sample a few beers.



Credits:
Advertising Agency: NEXT-DC, Sofia, Bulgaria
Creative Directors: Momchil Zakhariev, Maria Todorova
Art Director: Evgenia Nikolova
Copywriter: Momchil Zakhariev
Head of Digital: George Yanakiev
Account Management team: Dessy Vekilska, Hristo Petkov, Monika Simeonova