Chipotle: The Scarecrow

Chipotle returns with a new short film against the evil Crow Food which represents the food industry. Wonderful animation, lovable character, great music by Fiona Apple who covers ("Willy Wonka and the Chocolate Factory's") "Pure Imagination".

Following Cannes Grand Prix awarded "Back to the start", this new short film, follows a sracecrow in a big scary city dominated by the mass production food factories. Chickens being injected, food with beef-ish labels, cows milked inside metal machines, makes this world crying for help which screcrow addresses with fresh food.

If you have an Apple device you can download the interactive game.




Credits:
Animation: Moonbot Studios
Music: Fiona Apple "Pure Imagination"

Guinness: Wheelchair basketball

Guinness shows what true friendship is all about in this brilliant heartwarming spot.

Agency: BBDO, New York

Nike Presents: Just Do It - Possibilities

This is top-notch advertising. "Just Do It" turned 25 years old in July and Nike celebrates it with an awesome spot urging you to push your limits. The cinematography is fast-paced, the spot flows from one sport scenario to another perfectly, the voice over of Bradley Cooper is fresh and passionate. The film features LeBron James, Serena Williams, Gerard Pique, Andre Ward and actor Chris Pine.

"We're all capable of a little more -- a little faster, a little higher, a little stronger, a little more. And when we look at all of the little things we've done, we'll see the big things we're doing."

Credits:
Advertising agency: Wieden + Kennedy
Filming director: Nicolai Fuglsig via MJZ
Director of photography: Greig Fraser
Visual effects: A52
Sound design: Barking Owl
Mixing: Lime Studios
Music: “Future Starts Slow” by The Kills.

Android KITKAT 4.4: The future of confectionery

Each Android version is named after a dessert and in alphabetically order. So, from Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean, it was time for K and what's more suitable than a favorite worldwide chocolate like Kitkat. According to adage no money changed hands.

A parody video -making fun at Apple-like dramatic debut videos- was made to introduce the new Android KitKat 4.4 along with a revamped version of KitKat site and an Android microsite that you should check out:
http://kitkat.com/#/home
http://www.android.com/kitkat/

Take 3: Recycle a tweet - The worlds first recyclable and refundable tweet‏

8 billion bottles and cans trash Australian beaches, rivers and ocean each year, killing precious wildlife and marine life.

In an attempt to convince Barry O'Farrel, the Premier of New South Wales, to implement a Cash for Containers scheme (Recycling deposits), Take 3 created the world's first recyclable and refundable tweet.

Though recycling deposit refunds has been a proven solution around the world, in Australia it is still facing strong opposition from beverage companies.

A national scheme for Australia will soon be under review with the key decision maker being Premier Barry O’Farrell. Take 3 needed to prove the recycling power of a ‘Cash for Containers’ scheme whilst calling on Barry O’Farrell to make the needed change.

So they created the world’s first recyclable and refundable tweet. A tweet calling on Barry O’Farrell to implement the Cash for Containers scheme and encouraging the public to recycle the tweet by re-tweeting it.

Every re-tweet can be refunded the same deposit amount as a standard beverage container, one shiny Australian 10 cent piece.

Support the call for a Cash for Containers  scheme by recycling our tweet at recycleatweet.com.

Credits:
The Take 3 Team

Ray-Ban: #nofilterjustrayban

Last day of summer but I'm posting about a cool idea DDB Brussels had for Ray-Ban sunglasses to keep it going for a little longer (well, in Greece, the weather is like summer almost year round).

So, DDB tranformed trams in all major Belgian cities into "Ray-Ban Test-Drive Trams" by pasting filters on the windows and letting people discover the city through different Ray-Ban color lenses thus promoting the wide range of Ray-Ban's polarized color lenses: from sky blue to hot pink.

To make it social, posters inside the tram invite travelers to share their pictures of the city with #nofilterjustrayban.

Credits:
Campaign: #nofilterjustrayban
Agency: DDB Brussels
Client: Ray-Ban Belgium (Luxottica Group)
Marketing Manager: Dagmar Sleuwaegen
Agency: DDB Brussels
Creative Director: Peter Ampe
Creation: Gertjan De Smet
Account Manager: Gertjan De Smet
Strategic planner: Maarten Van Daele
Head of Digital: Geert Desager
Online producer: Simon De Pauw, Sevenedge
Experience Architect: Maarten Breda
Graphic Designer: Arnaud Hemroulle
Production company: Lijncom, JCDecaux, Clear Channel
Photographer: Mary-Ann Koninckx, Yannick Tielemans
Media: website, transit, social media

Peugeot 208: Holotransform

In auto shows you can see the car that you like but you can only imagine what it will look like if you wanted to add or change something. 5Seis developed an interactive hologram for the Peugeot 208 at 6th International Motor Show 2013 so that visitors could remotely customize the car as they pleased. They could change the color, apply stickers on roof, mirrors, doors, add spoiler and choose from variety of rims. They could even put some bicycle carriers on top, snowboards etc.



Credits
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Ariel Serra, Ivan Schwindt
Additional credits: Triple Impacto
Published: June, 2013