Gillette Training Tracks: Built For Training

American football players workout is turned into a music track in this great video from Gillette. Phil Mossman, took the sound of pushups, weight lifting, jump rope, heavy bags hitting and all the movements of the players workout inside the gym and managed to create a music video that is actually good.

Credits:
Agency: BBDO New York
Production Company: Partizan
Director: Michel Gondry
Post: Final Cut - New York
Composer/Arranger: Phil Mossman

Volvo Trucks: The Hamster Stunt

Volvo Trucks does it again. This time a hamster is steering a 15-tonne Volvo FMX construction truck at Los Tres Cunados in northwestern Spain, a place famous for its challenging conditions.

A precision driver holds a carrot and as Charlie, the little hamster, is chasing it he is steering the truck and proves that Volvo's latest steering system is very easy to handle.

Filmed in a steep quarry this test will definitely impress you.

Credits:
Advertising Agency: Forsman Bodenfors
Director: Jamie Rafn
Producer: Ray Leakey
Production company: Smuggler
Post production: The Mill
Sound design: 750
Music: Adelphoi
Animal handler: Grace Dickinson
Precision driver/Stunt coordinator: Seon Rogers

15 Facebook amazing statistics

With 1,15 million users and counting, you come to expect that every Facebook number will be huge but still the stats are too impressive. The following infographic by Dashburst presents 15 amazing facts, like the staggering 240 billion total uploaded photos and the 350 million photos uploaded each day. A company with $5,09 billion revenue in 2012 has only 4.619 employees. That is impressive.

Chipotle: The Scarecrow

Chipotle returns with a new short film against the evil Crow Food which represents the food industry. Wonderful animation, lovable character, great music by Fiona Apple who covers ("Willy Wonka and the Chocolate Factory's") "Pure Imagination".

Following Cannes Grand Prix awarded "Back to the start", this new short film, follows a sracecrow in a big scary city dominated by the mass production food factories. Chickens being injected, food with beef-ish labels, cows milked inside metal machines, makes this world crying for help which screcrow addresses with fresh food.

If you have an Apple device you can download the interactive game.




Credits:
Animation: Moonbot Studios
Music: Fiona Apple "Pure Imagination"

Guinness: Wheelchair basketball

Guinness shows what true friendship is all about in this brilliant heartwarming spot.

Agency: BBDO, New York

Nike Presents: Just Do It - Possibilities

This is top-notch advertising. "Just Do It" turned 25 years old in July and Nike celebrates it with an awesome spot urging you to push your limits. The cinematography is fast-paced, the spot flows from one sport scenario to another perfectly, the voice over of Bradley Cooper is fresh and passionate. The film features LeBron James, Serena Williams, Gerard Pique, Andre Ward and actor Chris Pine.

"We're all capable of a little more -- a little faster, a little higher, a little stronger, a little more. And when we look at all of the little things we've done, we'll see the big things we're doing."

Credits:
Advertising agency: Wieden + Kennedy
Filming director: Nicolai Fuglsig via MJZ
Director of photography: Greig Fraser
Visual effects: A52
Sound design: Barking Owl
Mixing: Lime Studios
Music: “Future Starts Slow” by The Kills.

Android KITKAT 4.4: The future of confectionery

Each Android version is named after a dessert and in alphabetically order. So, from Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean, it was time for K and what's more suitable than a favorite worldwide chocolate like Kitkat. According to adage no money changed hands.

A parody video -making fun at Apple-like dramatic debut videos- was made to introduce the new Android KitKat 4.4 along with a revamped version of KitKat site and an Android microsite that you should check out:
http://kitkat.com/#/home
http://www.android.com/kitkat/