Sony 4K: Four times the detail

Amazing spot from Sony that illustrates perfectly the 4K experience. They made 8 million petals to erupt from a volcano in Costa Rica, making the environment fill with magestic colors, thus symbolizing the 8 million pixel display on 4K TVs. More amazing is the fact that this are real petals. See this in Full HD or find a 4K and watch it in 3840 x 2160.

A.C.Camargo Cancer Center: The anticancer paste up

Graffiti of nude females were used to raise awareness about the importance of breast cancer prevention and early diagnosis. Street artists collaborate with A.C. Camargo Cancer Center and allowed them to use pasted paper on their graffiti making the nude females appear with one breast only and the other with a scar from mastectomy.

Credits:
Advertising Agency: JWT, Brazil
Client: A.C.Camargo Cancer Center
Account team: Yves Rodrigues, Fábio Bastouly
Title: Tinta Contra o Câncer
Head of Art: Fabio Simões
Creative Directors: Hernan Rebalderia e Santiago Dulce
Copywriter: Lucas Tristão
Art Director: Filipe Cuvero, Brunno Cortez
Agency Production Director: Marcia Lacaze
Agency Production: Fafa Oliveira
Film Production Company: Bando
Director: Pedro Gomes
Sound Production Company: Shuffle Áudio

Virgin America: Musical Safety Video

Virgin America transformed the boring safety video into an entertaining 5-minute musical video featuring 36 singers and dancers and 14 dance styles. To make it social they are hosting an audition for the next safety video at http://VXsafetydance.com. You can participate by uploading an Instagram video with moves using the #VXsafetydance hashtag.

Credits:

Director: Jon M. Chu, 

Choreographers: Jamal Sims and Christopher Scott

Xbox One: Invitation

An invitation to a new generation of gaming. Supercars, giant robots, Steven Gerald, zombies and Spock invite you to play with Xbox One the new all-in-one console. The well know tagline "jump in" becomes "jump ahead". It will be a great battle with Sony. A battle all gamers will gain from.

Cheetos: Project T.P.

With Project T.P. you can cover the world in digital toilet paper before Halloween. Cheetos and Google StreetView gives you the chance to select any place you want and drop the toilet paper payload. Funny.

Honda: An impossible made possible

If you love illusions then you will love this new spot for the Honda CR-V 1.6 i-DTEC Diesel. A car that is big enough but due to its diesel engine and the ingenuity of Honda engineering, manages to be fuel efficient. An impossible task made possible.

Credits:
Advertising agency: Mcgarrybowen London
Executive creative directors: Paul Jordan, Angus Macadam
Copywriter: Richard Holmes
Art director: Remco Graham
Executive planning director: Kevin Chesters
Planner: Max Kennedy
Agency producer: Richard Firminger
Production company: Gorgeous
Director: Chris Palmer
Editor: Paul Watts
Colourist: Seamus O’Kane, The Mill
VFX: Tom Sparks
Audio post-production: Parv Thind Wave

Google Earth: Saroo Brierley - Homeward Bound

The amazing true story of Saroo Brierley will make you cry. He was lost at the age of 5 after falling asleep on a train waiting for his brother. He lost his Indian family then and he was adopted by an Australian family. He searched for 25 years for his family but since he had only visual memories of the place he grew up he was actually searching for a needle in a haystack.

Then he found Google Earth and started his search from the train station. He searched and searched through India using Google Earth and finally he found the town he grew up. He went there and he fould his home and his family.