Tuesday, 17 December 2013
Coca-Cola Life: Ser Padres
Amazingly true, funny and heartwarming spot for Coca Cola Life. It shows exactly how your life changes completelly when you have a child, how difficult it gets, but at the same time how incredible parenting is. The dad's expresion in the end is just perfect. The green labeled Coca-Cola Life is sold in Argentina.
Credits:
Advertising agency: Santo Buenos Aires
Director: Pucho Mentasti
Credits:
Advertising agency: Santo Buenos Aires
Director: Pucho Mentasti
Labels:
Tvc
Thursday, 12 December 2013
WestJet Christmas miracle: Real-Time Giving
This Christmas magic from WestJet got 12.000.000 views and still counting. How? Studio m, took a virtual Santa, 175 WestJet volunteers, 16 cameras in 3 airports and one on a plane and set up a miracle for the passengers of two Calgary-bound flights.
Passengers were invited to scan their boarding passes, talk with a virtual Santa and tell him what they wanted for Christmas. A team of WestJet volunteers got out and bought every gift the passengers asked before the planes landed to Calgary.
Imagine how everyone felt when they saw wrapped gifts coming out instead of baggages in the baggage area. Ok stop imagining and watch the video.
Credits:
Agency: studio m, Canada
Passengers were invited to scan their boarding passes, talk with a virtual Santa and tell him what they wanted for Christmas. A team of WestJet volunteers got out and bought every gift the passengers asked before the planes landed to Calgary.
Imagine how everyone felt when they saw wrapped gifts coming out instead of baggages in the baggage area. Ok stop imagining and watch the video.
Credits:
Agency: studio m, Canada
Labels:
Ambient,
Experiential marketing,
Viral
Verizon Droid: 48 hours
Edward Norton wakes up in a morgue, picks up his Motorola Droid Maxx, then the flashback of his last 48 hours begins. In this fun to watch 90 seconds film we see Edward Norton finding a wallet, singing karaoke, still someone's girlfriend, crashing a plane, being tied upside down, winning a ferret from a mob boss in a Connent Four game, all with the help of his Droid phone with the impressive 48 hours battery life.
Credits:
Client: Verizon Wireless
Title: A Lot Can Happen in 48 Hours
Air Date: December 5, 2013
Agency: mcgarrybowen New York
Executive Creative Director: Cheryl Van Ooyen
Creative Director: Tiffany Smith
Associate Creative Director: Jamie Massam
Writers: Cheryl Van Ooyen, Tiffany Smith, Alex Flint
Art Director: Jamie Massam
Director of Broadcast Production: Dante Piacenza
Executive Producer: Leelee Groome
Executive Music Producer: Stephanie Diaz-Matos
Production Company: MJZ
Director: Matthijs van Heijningen
Executive Producer: Scott Howard
Producer: Mark Hall
DoP: Chris Soos, Alwin Kuchler
Editorial Company: Rock Paper Scissors
Editors: Adam Pertofsky, Neil Meiklejohn
Executive Producer: Carol Lynn Weaver
Producer: Juliet Batter
VFX: The Mill
Creative Director: Chris Knight
Executive Producer: Jo Arghiris
Senior Producer: Dan Roberts
Producer: Jillian Lynes
3D Artists: Feliz Urquiza, Blake Guest, Matt Bohnert, Ashraf Ghoniem
2D Artists: Chris Knight, Margolit Steiner, Daniel Thuresson, Chris Payne, Jake Maymudes, Tara DeMarco
Matte Painting: Andy Wheater
Motion Graphics: Byron Slaybaugh
Credits:
Client: Verizon Wireless
Title: A Lot Can Happen in 48 Hours
Air Date: December 5, 2013
Agency: mcgarrybowen New York
Executive Creative Director: Cheryl Van Ooyen
Creative Director: Tiffany Smith
Associate Creative Director: Jamie Massam
Writers: Cheryl Van Ooyen, Tiffany Smith, Alex Flint
Art Director: Jamie Massam
Director of Broadcast Production: Dante Piacenza
Executive Producer: Leelee Groome
Executive Music Producer: Stephanie Diaz-Matos
Production Company: MJZ
Director: Matthijs van Heijningen
Executive Producer: Scott Howard
Producer: Mark Hall
DoP: Chris Soos, Alwin Kuchler
Editorial Company: Rock Paper Scissors
Editors: Adam Pertofsky, Neil Meiklejohn
Executive Producer: Carol Lynn Weaver
Producer: Juliet Batter
VFX: The Mill
Creative Director: Chris Knight
Executive Producer: Jo Arghiris
Senior Producer: Dan Roberts
Producer: Jillian Lynes
3D Artists: Feliz Urquiza, Blake Guest, Matt Bohnert, Ashraf Ghoniem
2D Artists: Chris Knight, Margolit Steiner, Daniel Thuresson, Chris Payne, Jake Maymudes, Tara DeMarco
Matte Painting: Andy Wheater
Motion Graphics: Byron Slaybaugh
Labels:
Tvc
Wednesday, 4 December 2013
CANALPLAY: Insomny Coffee
INSOMNY coffee. A unique approach to all movie lovers from Buzzman for CANALPLAY, a subscription VOD offer launched by CANAL +. It is something like Netflix for France. You pay once a month and you have access to unlimited movies and TV series.
In order to reach real fans of movies and TV series in an unique way, Buzzman partnered with passionate coffee makers to select and roast coffee beans from Burundi, India and Brasil to obtain a high quality coffee, strong enough to keep movie lovers awake. INSOMNY coffee was lauched. On every pack you could find a code for a free 2 months CANALPLAY subscription.
Credits:
Advertising Agency: Buzzman
In order to reach real fans of movies and TV series in an unique way, Buzzman partnered with passionate coffee makers to select and roast coffee beans from Burundi, India and Brasil to obtain a high quality coffee, strong enough to keep movie lovers awake. INSOMNY coffee was lauched. On every pack you could find a code for a free 2 months CANALPLAY subscription.
Credits:
Advertising Agency: Buzzman
Labels:
guerrilla marketing,
promotion
Thursday, 28 November 2013
Monster.com India: Wake Up Campaign
A wake up call for all the passive job seekers out there. In the new digital campaign for Monster.com, an online job portal in India, we see a fish talking to a guy asking him “If I asked you a few years back where you’d see yourself today, what would you have said?". Since you don’t get wake up calls like these in real life, you should go out there and "find better" thus delivering the brands tagline. Dentsu Marcom also made 5 teaser films featuring a little cow boy, a sheep, an opera singer, a vampire and Tarzan trying to #WakeUp the sleeping employee.
Credits:
Advertising Agency: Dentsu Marcom
National creative director: Titus Upputuru
Sr. creative director: Jitendra Kaushik, Vishal Mittal
Creative supervisor/Writer: Aneesh Ayyappan
Sr. visualiser: Himanshu Sharma
Account management: Sunita Prakash, Kapil Jayaraman, Kulanath Kaushik
Account planning: Narayan Devanathan, Rabia Sooch
Films: Dawa Lama
Production house: Native Films
Director (film): Albin Jaison
Producer: Supratik Datta
Credits:
Advertising Agency: Dentsu Marcom
National creative director: Titus Upputuru
Sr. creative director: Jitendra Kaushik, Vishal Mittal
Creative supervisor/Writer: Aneesh Ayyappan
Sr. visualiser: Himanshu Sharma
Account management: Sunita Prakash, Kapil Jayaraman, Kulanath Kaushik
Account planning: Narayan Devanathan, Rabia Sooch
Films: Dawa Lama
Production house: Native Films
Director (film): Albin Jaison
Producer: Supratik Datta
Wednesday, 27 November 2013
Nørregade: Goth
Goth, candies, a happy mouth and an Epica Award. A wonderfull commercial from LoweFriends in Denmark for Nørregade candies with a goth girl who cannot make herself stop smiling and starting to think fuck I can't smile cause I'm a goth girl but this candy is so great.
Credits:
Client: Nørregade
Agency: LoweFriends
Copywriter: Hans-Henrik Langevad
Art Director: Mads Kold
Production Company: Parafilm
Director: Michael Toft
Production Company Producer: Julie Mølsgaard
Credits:
Client: Nørregade
Agency: LoweFriends
Copywriter: Hans-Henrik Langevad
Art Director: Mads Kold
Production Company: Parafilm
Director: Michael Toft
Production Company Producer: Julie Mølsgaard
Labels:
Tvc
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