NZ Transport Agency: Mistakes

Time froze. An inevitable crash. A simple mistake. The two drivers involved are talking about it but there is nothing they can do any more. Crash. 


"No one should pay for a mistake with their life." Very dramatic and emotional spot from Clemenger BBDO Wwllington for the new Zealand Transport Agency based on the idea that when we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.

Credits:
Client: New Zealand Transport Agency

Agency: Clemenger BBDO, Wellington

Executive Creative Director: Philip Andrew

Creative Director: Brigid Alkema

Copywriter: Emily Beautrais

Art Director: Emily Beautrais, Philip Andrew

Agency Producer: Marty Gray

Group Account Director: Linda Major

Account Manager: Bethany Omeri

Director of Digital Innovation: Thomas Scovell

Media Business Director: Annabelle Wilkinson

Media Account Director: Emily Goulden

Principal Scientist (NZTA): Paul Graham

Advertising Manager (NZTA): Rachel Prince

Production Company: Finch

Director: Derin Seale

Producer: Karen Bryson

Executive Producer: Rob Galluzzo

DoP: Stefan Duscio 

Offline: Toybox

Editor: Drew Thompson (Method Studios)

VFX: Fin Design + Effects

VFX Supervisor: Stuart White

Colourist: Ben Eagleton 

Sound Design: Simon Lister

Sound Design Studio: Nylon Studios

Google Zeitgeist: Here's to 2013

Google Zeitgeist 2013 gives us the top search terms for the year. You can look at the top 10 charts about people, events, athletes, movies, consumer electronics, etc, here. There is also an interactive 3d trends globe

Delov Digital: Chuck Norris Epic Christmas Split

When Chuck Norris makes a split it has to be beyond epic. Nice cgi from Delov Digital.

Credits:
Agency: Delov Digital

Soap: Digital Predictions 2014

Every year Soap makes its digital, advertising, social and tech predictions. Some of them are meet some of them are not, but always are worth reading. If you want to know what they predicted last year click here

Digital, advertising, social and tech predictions & trends 2014 from Soap Creative

Carlton Dry: #HelloBeer

Pure silliness! These four inventive housemates will definetely make you laugh in this series of spots for Carlton Dry and the #hellobeer campaign.

Credits:
Advertising agency: Clemenger BBDO Melbourne

Coca-Cola Life: Ser Padres

Amazingly true, funny and heartwarming spot for Coca Cola Life. It shows exactly how your life changes completelly when you have a child, how difficult it gets, but at the same time how incredible parenting is. The dad's expresion in the end is just perfect. The green labeled Coca-Cola Life is sold in Argentina.

Credits:
Advertising agency: Santo Buenos Aires
Director: Pucho Mentasti 

WestJet Christmas miracle: Real-Time Giving

This Christmas magic from WestJet got 12.000.000 views and still counting. How? Studio m, took a virtual Santa, 175 WestJet volunteers, 16 cameras in 3 airports and one on a plane and set up a miracle for the passengers of two Calgary-bound flights.

Passengers were invited to scan their boarding passes, talk with a virtual Santa and tell him what they wanted for Christmas. A team of WestJet volunteers got out and bought every gift the passengers asked before the planes landed to Calgary.

Imagine how everyone felt when they saw wrapped gifts coming out instead of baggages in the baggage area. Ok stop imagining and watch the video.

Credits:
Agency: studio m, Canada