Wednesday, 8 January 2014

NZ Transport Agency: Mistakes

Time froze. An inevitable crash. A simple mistake. The two drivers involved are talking about it but there is nothing they can do any more. Crash. 

"No one should pay for a mistake with their life." Very dramatic and emotional spot from Clemenger BBDO Wwllington for the new Zealand Transport Agency based on the idea that when we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.

Client: New Zealand Transport Agency

Agency: Clemenger BBDO, Wellington
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Copywriter: Emily Beautrais
Art Director: Emily Beautrais, Philip Andrew
Agency Producer: Marty Gray
Group Account Director: Linda Major
Account Manager: Bethany Omeri
Director of Digital Innovation: Thomas Scovell
Media Business Director: Annabelle Wilkinson
Media Account Director: Emily Goulden
Principal Scientist (NZTA): Paul Graham
Advertising Manager (NZTA): Rachel Prince

Production Company: Finch
Director: Derin Seale
Producer: Karen Bryson
Executive Producer: Rob Galluzzo
DoP: Stefan Duscio 
Offline: Toybox
Editor: Drew Thompson (Method Studios)
VFX: Fin Design + Effects
VFX Supervisor: Stuart White
Colourist: Ben Eagleton 
Sound Design: Simon Lister

Sound Design Studio: Nylon Studios

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