Evolve: Playthings. A dildo fight becomes a strong PSA.

Kids are having a dildo fight in front of their moms. Yes it's funny at first. But there is more to that. A very smart way for Evolve to make a strong PSA. I don't want to spoil the surprice so just watch it.

Credits:
Agency: McCann New York
Client: Evolve
Global Creative Chairman: Rob Reilly
Chief Creative Officer: Sean Bryan
Chief Creative Officer: Tom Murphy
Group Creative Director: Zach Holliday
Group Creative Director: Josh Greenspan
Senior Art Director: Ferdinand Daniele
Senior Copywriter: Tom Weingard
Producer: Bridget Pierce
Music Producer: Michael Ladman
Production Company: Private School Entertainment
Director: David Kerr
Director of Photography: Julian Whatley
Editor: Michael Dart Wadsworth
Editorial Company: Final Cut
Mix Studio: Final Cut

Canal+ lets you take over the set and be the bear

You probably remember Canal+ Cannes awarded spot "The Bear". Now Canal+ is giving you the chance to be the bear in this hilarious interactive site: Dans la peau de lours (In the skin of the bear according to Google translate).

You are the director and there are lot of gerne types you can choose from. With selections ranging from Horror and Western to Porno and Independent, I'm sure that you will play more than once.

Play here

Credits:
Advertising Agency: BETC
Direcotr: Adrien Armanet
Actors: Princess-Josephine Drai, Dying King-Nicky Marbot

Amelung Design: Lingua Simplex

Stereotyped characters of each country were used in this funny packaging for Lingua Simplex language games.Each character reveals himself when you push upwards and downwards the two halfs of the packaging. The packaging created created by Amelung Design, has won the European Design Award. Lingua Simplex was also awarded by the Art Directors Club for Germany in 2014 and are nominated for the German Design Award 2015.

Credits:
Agency: Amelung Design GmbH
Executive Creative Director: Jonathan Sven Amelung
Design: Jonathan Sven Amelung
Author / Editor: Alicia Maritza Amelung
Illustrator: Angela Wittchen
Idea & Concept: Jonathan Sven Amelung
Country: Germany

Via

Social Brands: The future of marketing

We Are Social wrote a great presentation on how brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world.

It is a long read but definitely worth your time. Grab a coffee and get started.

We Are Social presents Social Brands: The eBook from We Are Social Singapore

Hellmann's: #PreparaPraMim (#PrepareForMe)

#ReciTweet action is so clever and useful for the user that was bound to beat all records on Hellmann’s Brazil Twitter page.

Hellmann's fans could tweet the ingredients they had on their fridge with the hashtag #PreparaPraMim (#PrepareForMe) and receive a personalized recipe from Recepedia.com based on those ingredients.
So simple and without having to download any app or doing any research.

Over the 15 days of the campaign there were more than 3 million impressions relating to #ReciTweet, 2.000 new fans and approximately 85.000 engagements – the sum of clicks, followers, retweets and replies to the  tweets posted. 

Giovanna Gomes, marketing manager for Hellmann’s said "With #ReciTweet, we developed a fun and creative way of interacting with users and provided them with a fast and effective solution for an important moment in their daily lives: deciding what to prepare for a meal with the ingredients and at the time determined by the user".

Credits
Advertising Agency: Ogilvy, Brazil

Burger King: Whopper Fanatic

Would you miss a World Cup match of your team for a free Whopper? Buzzman's new campaign for Burger King is trying to take advantage of the visibility of the world cup without being official sponsors.

From June, 12th to July, 13th 2014, Burger King will ask you the impossible: choose between a Whopper and your team. If you go to Burger King wearing your team’s shirt while they are playing they will give you a free Whopper.

So, are you a Whopper Fanatic or not?

Credits:
Advertising Agency: Buzzman
CEO & Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Associate Director: Julien Levilain
Copywriters and Artistic Directors: Mickael Krikorian, Victor Sidoroff
Artistic Director Assistants: Ugo Guillermo, Aurélie Femenias
Account Managers: Pierre Guengant, Loïc Coelho
Social Media Managers: Julien Scaglione, Thomas Schmitt
PR Managers: Cyril Paglino, Clara Bascoul

Canalplay: Showerbox

Watch your favorite movies under the shower! Buzzman did it again for Canalplay. After Insomny Coffee they created Showerbox. Now you can start your TV shows in your bed and finish them under the shower.

Showerbox is the first 100% waterproof iPad cover that allows you to watch, without any limit, all the TV shows that you want under the shower, thanks to a high pressure suction and a perfectly hermetic sound system.

The Showerbox was designed by Caseproof engineers, the European leader of mobile protections.

Credits:
Advertising agency: BUZZMAN
CEO & Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Associate Director: Julien Levilain
Head of Accounts: Maité Orcasberro
Account Managers: Olivier Lopez, Laura Seror, Nicolas Milcent
Copywriters: Mickael Krikorian, Victor Sidoroff
Art Directors: Mickael Krikorian, Victor Sidoroff
Illustration, Design: Aurélie Femenias
Strategic Planner: Alexandre Ribichesu
Tv Producers and Art Buyer: Vanessa Barbel, Pauline Couten
Digital Producers: Laurent Marcus, François Cavalin
Communication and PR : Cyril Paglino, Clara Bascoul-Gauthier
Director : Alexandre Fort
Digital Production: Creaktif
Production: Caseproof