Ikea built an entire website inside Instagram

Cool and innovative work from Russian agency Instinct for IKEA. They launched a fully functional website inside Instagram to showcase IKEA's 2104 PS collection. Users can go to ikea_ps_2014 Instagram account and see 12 image tabs that represent the categories then click any of them to go to the items. Each of the 34 items has its own Instagram account. The agency used the tagging feature in order to give to the users an easy navigation.

The concept of 2014 PS collection, which was created by 14 young designers, is "Always on the move" and this Instagram site that works seamlessly on smartphones is the perfect way to reach the collection's target group.

IKEA PS: Instagram Website from Instinct on Vimeo.

Credits:
Advertisign Agency: Instinct BBDO, Moscow
Roman Firainer, Yaroslav Orlov – Creative Directors
Nikolai Fabrika – Digital Creative Director
Timur Abdusheev, Max Demkin – Art Directors
Dmitry Moiseev — Copywriter
Matthew Choudnovski — Strategic Planner
Natalya Ametova — Account Director
Vera Ulitenko — Senior Account Manager
Ksenia Goldberg — Account Manager

Knacki Football presents the smallest football stadium in the world

Imagine a football stadium small enough to fit into a vending machine. Then try to score a goal against Leo Van Der Elst, a Belgian football legend who helped the Red Devils qualify for the semi-finals of the World Cup in Mexico in 1986.

During the World Cup, Knacki ball has launched its limited edition Knacki Football, Knacki balls which resemble small footballs. So they completely transformed the interior of a vending machine located in Antwerp Central’s train station into the world's smallest football stadium. The #footballmachine.

Passersby were asked to press a button to receive their free sample. Once they did, to their surprise the door opened and the mini football stadium appeared.

Other crazy characters entered the pitch to add a little spice to this unexpected football game already full of surprises.

Credits:
Advertising Agency: BBDO, Belgium
Creative Director: Sebastien De Valck, Arnaud Pitz
Art Director: Frédéric Zouag
Copywriter: Nicolas Gaspart
Account team: Sarah Van Praag, Michelle Stas, Niklaas Vanheukelom, Maarten Van De Vondel, Steve Leyseele
Digital Strategic Planner: Jan Van Brakel
Designer: Virginie Delaleu
Advertiser Supervisor: Aline Petteau
Director: Jaspers Stoefs, Stijn Van Den Bossche
Producer: Filip Van Vangeffelen
Production Agency: Made in Brussels
Vending Machine Production: Plug n Play

Evolve: Playthings. A dildo fight becomes a strong PSA.

Kids are having a dildo fight in front of their moms. Yes it's funny at first. But there is more to that. A very smart way for Evolve to make a strong PSA. I don't want to spoil the surprice so just watch it.

Credits:
Agency: McCann New York
Client: Evolve
Global Creative Chairman: Rob Reilly
Chief Creative Officer: Sean Bryan
Chief Creative Officer: Tom Murphy
Group Creative Director: Zach Holliday
Group Creative Director: Josh Greenspan
Senior Art Director: Ferdinand Daniele
Senior Copywriter: Tom Weingard
Producer: Bridget Pierce
Music Producer: Michael Ladman
Production Company: Private School Entertainment
Director: David Kerr
Director of Photography: Julian Whatley
Editor: Michael Dart Wadsworth
Editorial Company: Final Cut
Mix Studio: Final Cut

Canal+ lets you take over the set and be the bear

You probably remember Canal+ Cannes awarded spot "The Bear". Now Canal+ is giving you the chance to be the bear in this hilarious interactive site: Dans la peau de lours (In the skin of the bear according to Google translate).

You are the director and there are lot of gerne types you can choose from. With selections ranging from Horror and Western to Porno and Independent, I'm sure that you will play more than once.

Play here

Credits:
Advertising Agency: BETC
Direcotr: Adrien Armanet
Actors: Princess-Josephine Drai, Dying King-Nicky Marbot

Amelung Design: Lingua Simplex

Stereotyped characters of each country were used in this funny packaging for Lingua Simplex language games.Each character reveals himself when you push upwards and downwards the two halfs of the packaging. The packaging created created by Amelung Design, has won the European Design Award. Lingua Simplex was also awarded by the Art Directors Club for Germany in 2014 and are nominated for the German Design Award 2015.

Credits:
Agency: Amelung Design GmbH
Executive Creative Director: Jonathan Sven Amelung
Design: Jonathan Sven Amelung
Author / Editor: Alicia Maritza Amelung
Illustrator: Angela Wittchen
Idea & Concept: Jonathan Sven Amelung
Country: Germany

Via

Social Brands: The future of marketing

We Are Social wrote a great presentation on how brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world.

It is a long read but definitely worth your time. Grab a coffee and get started.

We Are Social presents Social Brands: The eBook from We Are Social Singapore

Hellmann's: #PreparaPraMim (#PrepareForMe)

#ReciTweet action is so clever and useful for the user that was bound to beat all records on Hellmann’s Brazil Twitter page.

Hellmann's fans could tweet the ingredients they had on their fridge with the hashtag #PreparaPraMim (#PrepareForMe) and receive a personalized recipe from Recepedia.com based on those ingredients.
So simple and without having to download any app or doing any research.

Over the 15 days of the campaign there were more than 3 million impressions relating to #ReciTweet, 2.000 new fans and approximately 85.000 engagements – the sum of clicks, followers, retweets and replies to the  tweets posted. 

Giovanna Gomes, marketing manager for Hellmann’s said "With #ReciTweet, we developed a fun and creative way of interacting with users and provided them with a fast and effective solution for an important moment in their daily lives: deciding what to prepare for a meal with the ingredients and at the time determined by the user".

Credits
Advertising Agency: Ogilvy, Brazil