Ikea: The joy of storage

It is kind of strange to see T-shirts migrating like birds across seas and mountains but Mother's London latest ad in Ikea’s "the wonderful everyday" campaign is wonderful. The flock's epic journey ends up in an Ikea wardrobe.
The ad aims to get people to appreciate how good it feels to have proper storage at home and the order it can bring to your life.

Credits:
Advertising Agency: Mother, London, UK
Creative Directors: Tim McNaughton, Freddy Mandy
Creatives: Rich Tahmesebi, Pilar Santos
Director: Dougal Wilson
Production company: Blink
Editor: Joe Guest / Final Cut
Post: MPC

Look at me. Samsung's Interactive Camera App for Children with Autism.

Samsung made an app that addresses the problem of millions of children who struggle to make eye contact due to autism. Till now there has been no scientifically-endorsed treatment. The world's first interactive camera app Look At Me, is a program that helps improve eye contact and social skills.

In the video we see Jong-Hyun who trained with Look At Me every day for eight weeks. And it's not only helped him to make eye contact more easily, but also brought him closer to his mom.

Credits:
Advertising Agency: Cheil Wordwide, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Kevin Pereira
Copywriters: Songha Lee, Adrian Sim
Art Directors: Joohee Lee, Seeun Kim
Associate Creative Director: Jax Jung
Production Company: Breakfast Film
Producer: Hyukjun Lee
Director: Sean Yoo
Executive Producer: Kyungsic Park
DoP: Hanvit Kang, Chihyoung Lim, Jaesung Kim
Account Managers: Andy Sungkyoon Wang, Diane DY Lee
Project Manager: Chris Seongwook Kim
Assistant director: Wooyoung Nam
App production company: Design Fever
Project Manager: Yeonjoo Jeong
Planner: Gaeon Kim
UI design: Jaejin Jeong, Jooheon Oh, Jooheon Oh
Character Design: Jiyeon Kim
Development: Myoungah Chang, Heecheol Jeong, Juhyoen, Kim, ByoungJun, Kwak
Photography: Daeho Seo

ANDY Awards 2015 Call for Entry videos seek your bravest work

Disposing bombs, operating on someone's brain or fight fires may be tough jobs to do. But it's nothing compared to being an Ad Man.

Wieden + Kennedy made 3 funny videos for the ANDY Awards 2015 Call for Entries. An Explosive Ordnance Disposal Specialist who would choose the bombs over an advertising job trying to make killer social media campaigns in a week. A surgeon and a firefighter who also point out the stress and the courage it takes to conceptualize and run a campaign.

Beside the three films there is a series of display and social media ads. You can also take an interactive quiz on the website andyawards.com

Credits:
Agency: Wieden+Kennedy
Global ECDs - Colleen DeCourcy, Susan Hoffman
Creative Directors - Alberto Ponte, Ryan O'Rourke
Creative team - Alberto Ponte, Ryan O'Rourke
Interactive Director - Dan Viens
Planner - Andy Lindblade
Account Service - Karrelle Dixon
Film Producer - Ben Grylewicz
Art Buyer - Krystle Mortimore
Interactive Producer - Patrick Marzullo

Canal Sony Brasil: Skip Ad Festival

Many have used the YouTube's 5 seconds waiting time before you can to skip the ad in a creative way. Publicis Brasil, went a step further for the promotion of The Voice's new season on Sony Channel in Brazil.

The hosted a musical contest and made the viewer become the judge. Singers had five seconds to prove that they are good enough to enter the show. If the user skipped the ad then the singer was rejected. If the user watched over 5 seconds the singer was approved.

Credits:
Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung, Henrique Mattos, Daguito Rodrigues
Art Director: Elias Carmo
Copywriter: Kiko Mattoso
Agency producers: Tato Bono, Cayan Lobo
Production House: Casa do Vaticano
Director: Guilherme Petry
Director of Photography: Pablo Chasseraux
Postproduction: Casa do Vaticano
Sound company: Lua Nova

Mix Brasil Festival: Everyone is gay

A solid insight: A certain behaviour, however trivial it is, can be interpreted by other as "gay". Neogama BBH, Sao Paulo with the campaign "Everyone is gay", builds upon that insight with a great sense of humour.

Credits:
Advertising Agency: Neogama/BBH, Brazil
Copywriter: Fabio Mozeli
Art Directors: Daniel Chagas Martins, Fabiano Pinel
Creative Directors: Alexandre Gama, Marcio Ribas
Account Managers: Silvia Tommasini, Mariana D’Aprile, Felipe Sakai, Gabriel Monteiro
Plannner: Eduardo Lorenzi
Media: Luiz Gini and Giuliana Chekin
Production Director: Mariah Bayeux
RTVC: Paula Alimonda and Gabriela Baroni
Production Company: Hungy Man Brazil
Film Director: João Caetano Feyer / Amnésia
Director of Photography: Fernando Young
Film Art Director: Pedro Henrique Rodrigues
Executive Producers: Alex Mehedff, Rodrigo Castello
Production Managers: Renata Dumont, Mariana Barbiellini
Production: Hungry Man Team
Editor: Amnésia
Post Production Supervisor: Rodrigo Oliveira
Post Production Company: Efecktor
Color Grading: Psyco N'Look
Sound Company: Satélite Áudio
Sound Managers: Fernanda Costa, Marina Castilho

Mercedes E-Class Estate: The Transportable Banner

When Mercedes asked BBDO to make a bannering campaign that shows how spacious the new E-Class Estate is, they came up with a smart idea that transformed the classic banner into a medium that proves Mercedes’ promise.

BBDO introduced the Transportable Banner. A banner showing the E-Class Estate, which is suddenly being ripped out of its framework by two guys and transported to the E-Class Estate parked right behind it. Finally the two guys store it nicely in the trunk of the E-Class Estate.

Credits:
Agency: BBDO Belgium
CD: Arnaud Pitz, Sebastien De Valck, Jan Dejonghe
Art Director: Jasper Verleije
Copywriter: Sarah Huysmans
Account Director: Valérie Bracke
Account Manager: Marleen Depreter
Account Executive: Bram Devidts
Agency Producer: Leen Van Den Brande
Online Production: AdSomeNoise
Production Company : Ristretto Films

Burger King: Fight to skip the line mobile game

The problem: Burger King went back in France after 15 years and due to the very few restaurants opened so far, people complain on the social media as they line for hours before ordering.


The solution: Buzzman invented the first mobile game ever created to cut the line.

Users can download the application (http://www.burgerking.fr/application/), defend their menu against swarm of hands and win the Fast Pass. The Fast Pass is valid for 15 minutes, and will allow the user to skip the line just by showing his screen to a cashier.

Credits:

BURGER KING®
Marketing Project Managers: Bérénice Charles, Carole Rousseau
Marketing Project Manager Assistant: Anna Perrin

BUZZMAN
CEO & Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Associate Director: Julien Levilain
Copywriters and Artistic Directors:
Mickael Krikorian, Victor Sidoroff
Artistic Director Assistant : Pierre Cognard, Aurélie Femenias
Account Managers: Pierre Guengant, Loïc Coelho
Social Media Manager: Julien Scaglione
Digital Producers : Julien Ouvrel , Romain Goutte
PR Manager : Clara Bascoul
Digital Production : Unit9