"Playthings" safety PSA is charming yet dead-serious at the same time

Evolve's "Playthings", the most viewed gun safety PSA in history, reaching more than 7 million people, gets a print campaign that further illustrates the importance of keeping guns locked up when ever-so-curious children are at home.

The charmingly provocative ads feature kids playing with all manner of taboo household items – condoms, mom’s lacey lingerie, maxi pads, sex toys and tampons – with the simple reminder: ‘If they find it, they’ll play with it.’  That’s an embarrassing prospect if kids find a lacey bra, but it’s a terrifying one if they find an unlocked gun.

Rebecca Bond, Evolve’s co-founder said: “Owning a firearm, and living with them in our communities, comes with the heavy responsibility of safety. Let’s face it, kids find everything.  Some things are simply embarrassing.  Some things are potentially lethal and there is absolutely no do-over.  Hoping that kids exercise good judgment – or are even capable of doing so – is not a bulletproof plan for any parent. We have to keep finding more ways for everyone to take on these conversations; ensuring that no other lives are tragically impacted by lax and avoidable safety behaviors.  Wouldn’t that be amazing?”

See the spot here.

Credits:
Client:  Evolve
Rebecca and Jon Bond, Co-Founders

Agency:  McCann NY
Sean Bryan, Co Chief Creative Officer
Thomas Murphy, Co Chief Creative Officer
Ferdinand Daniele, Associate Creative Director
Thomas Weingard, Associate Creative Director
Nathy Aviram, Chief Production Officer
Wendy Leahy, Senior Art Producer
Rachel Heiss, Account Executive
Sharon MacKenzie, Manager, Print Project Management
April Gallo, Senior Print Producer

Photographers: The Selby, Kevin Zacher

Jesus and His Marketing Stunts in a great self promo

Advertising stunts have gone from obscure operations to mainstream media. Clicks and shares are now conventional media measures. Stunts are harder to write, shoot, manage, produce and edit than traditional 30 second television spots.

To showcase its unique production and post-production offerings, 1one created a promotional video in partnership with integrated advertising agency lg2 that gives viewers a seat at an iconic brand planning session led by the most famous advertising client of all time, Jesus. The table talk fictitiously reveals how 1One helped the Messiah top his previous branded efforts — no small task when you’re trying to outdo giving sight to the blind or turning water into wine.

Jesus from 1one production on Vimeo.

“With the evolution of media, and the viewer becoming more intelligent (and cynical) towards traditional advertising, we need to create stunts that can't look like anything short of amazing,” says Jean-René Parenteau, executive producer and associate, 1one. “When it comes to doing that, you want an expert, not someone who's just hoping they can pull it off. This has been our focus for the past five years. Stunts aren't a new trend for us. It's what we've always done and focused our expertise towards.”

Credits:
Client: 1one Production
Agency: lg2
VP and Creative Director : Marc Fortin
Copywriter: Philippe Comeau
Director: Pierre Dalpé
DOP: Barry Russell
Producer: Jean-René Parenteau
Production House: 1one Production
Music and Sound Design: 1one Production

Mophie: All-powerless Super Bowl 2015

Smartphones. Full of features but they all suffer from their batteries. For some people, a dying battery seems like the end of the world.

Mophie, a mobile charging case brand, teamed up with agency Deutsch L.A. to make this epic Super Bowl 2015 ad. The world is ending, gravity doesn't work, animals fly, it's raining fish, dogs walk their owners, hurricanes, trees burning, tsunamis hit Paris and so on and so forth. Someone's battery is dying and he loses power.

Credits:
Director: Christopher Riggert
Production Company: Biscuit
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Karen O'Brien

Agency: Deutsch LA
CCO: Pete Favat
ECD: Matt O'Rourke
Creative Director: Gordy Sang
Creative Director: Brian Siedband
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Rachel Seitel

Editor: Grant Surmi
Executive Producer: Angela Dorian
Producer: Cristina Matracia

VFX Lead: Jesse Monsour
Executive Producer: Jennifer Sofio Hall
Producer: Zach Wakefield

A "Stalker" viewed your LinkedIn profile. BBDO for Vier

What a great and creepy way to launch a new thriller series. BBDO Belgium used the "who’s viewed your profile" LinkedIn's feature to anounce the launch of "Stalker" on Vier.

They took advantage of that feature by creating a fictional LinkedIn profile named ‘Stalker’ and filled it out with broadcast info, an exclusive trailer and some personal yet very disturbing details.

Then ‘Stalker’ started visiting profiles. Each of the 12.0000 users received from LinkedIn a notification that "Stalker, self-employed at a place near you" viewed their profiles. Then curiosity did its part and 63% viewed Stalker’s profile.

People liked the idea and spread the word on Twitter. Even without having a Twitter account of his own, ‘Stalker’ got around 27,600 Twitter impressions.

Credits:
Creative director: Jan Dejonghe, Sebastien De Valck, Arnaud Pitz
Art Director: Jan Dejonghe
Copywriter: Jutta Callebaut
Account manager: Lore Desmet
Account Director: Isabel Peeters
Videographer: Jasper Heldenbergh
​Social strategy: Julie Bogaerts
Client: SBS Belgium VIER
Client contacts: Steven Vlassenroot, Steven Huyers

Leonardo DiCaprio, Robert De Niro, Martin Scorsese in The Audition

An (allegedly) $70 million commercial finds Leonardo DiCaprio and Robert De Niro fighting for the same role, in a Martin Scorsese Film. "May the best man win," De Niro tells his rival. "No, I don't even want to say it like that. Let the best person for the part be the person who's in the part." We also see Brad Pitt appearing in a still image in the second spot.

"The Audition", written by Terence Winter (The Wolf of Wall Street) and produced by Brett Ratner. is a short film that promotes 2 new Casinos, Studio City in Macau, China and City of Dreams in Manila, Philippines.

The Ad Doritos Don't Want You to See

It starts like a perfect Doritos cheesy love story. But things change when the cheesy couple learn that PepsiCo, Doritos' parent company, buys 427,500 tonnes of palm oil every year and that the production of palm oil destroys rainforest and threatens species to the point of extinction. This deforestation results in the death of over 1,000 Sumatran orangutans every year. The ad was made from Sum of Us, who is a world-wide movement focused on creating a better global economy.

Ikea: The joy of storage

It is kind of strange to see T-shirts migrating like birds across seas and mountains but Mother's London latest ad in Ikea’s "the wonderful everyday" campaign is wonderful. The flock's epic journey ends up in an Ikea wardrobe.
The ad aims to get people to appreciate how good it feels to have proper storage at home and the order it can bring to your life.

Credits:
Advertising Agency: Mother, London, UK
Creative Directors: Tim McNaughton, Freddy Mandy
Creatives: Rich Tahmesebi, Pilar Santos
Director: Dougal Wilson
Production company: Blink
Editor: Joe Guest / Final Cut
Post: MPC