Dove: Choose Beautiful over Average

Dove's new social experiment asks women to choose how to see themselves. They placed the labels "Beautiful" and "Average" above walk through doorways in San Francisco, Shanghai, Delhi, London and Sao Paulo, so women could choose under which label they will cross. Then Dove, asked them about their choice.

Dove wants to prove that beauty is a choice and the power of this choice is in any woman's hands.

Seems good at first, but if you think it over, this label idea makes the average look really ugly which is not good. I don't say that women shouldn't see themselves as beautiful. They should. The problem here is that Dove labels average as the lowest score.

Julius Meinl coffee: Pay with a poem

On the 21st of March 2015, the International Day of Poetry, Julius Meinl turned poems into currency. Around the globe in 23 countries and more than 1100 cafes, bars, restaurants and hotel bars, guests where able to pay for their coffee with a poem.

As a global ambassador of the Viennese coffee house culture, Julius Meinl had always a close connection to poetry and they wanted to show the world that feelings are more valuable than money.

Kaspersky Lab: One Dollar Lesson

Phishing, trojan apps, brute force methods, etc. With more that $100.000.000 stolen in 2014 from GameOver Zeus malware, we all understand that online safety is crucial. That’s the reason Kaspersky Lab experts have designed an interactive and spectacular web-project called ‘One dollar lesson‘.

Take their digital dollar and embark on a virtual journey that starts at three possible locations: a laptop, a tablet, or a smartphone, and goes through the endless spaces of the world wide web to the destination point — a bank server.

The creative graphical content goes hand-in-hand with information about the different tricks and methods fraudsters use to steal your money and banking credentials.
A dollar is your guide and vehicle in this virtual reality – depending on the situation it shifts from an airliner to a fighter aircraft.

There are three stories you can trace: sending money to a charity in need, transferring money from one account to another, and shopping online. In each case, you’ll see different scenarios. Every one dollar payment will face numerous obstacles like that aim to hack weak passwords, etc. All these risks are shown figuratively. Fortunately, there are ‘good green guys’ in this world who save our dollar and help it reach the destination point.

Visit: One Dollar Lesson


Credits:
Advertising Agency: Grey, Moscow, Russia
Creative Directors: Alexey Artyukhov, Andrey Sivkov
Creative Lead: Eric Groza
Art Director: Ivan Zarutsky
Copywriters: Andrey Sivkov, Eric Groza
Junior Creatives: Alexey Roschuk, Eduard Boev
Project Manager: Pavel Teslenko
Account Team: Andrey Glushkov, Alexandra Kolesnikova
Production: Wrong
Creative Director: Oskars Cirsis
via

Samsung: Hearing hands

Samsung promotes their video call centers with a heartwarming stunt. The story goes like this. Muharrem Yazgan, a deaf Instanbul man walks down the street with his sister but this is not a regular morning. People around him are using sign language to communicate with him. Hidden cameras were recording his day until he came to a Samsung digital kiosk and sees a woman from Samsung's call center who uses sign language to talk to him. He smiles and sheds a few tears.

Leo Burnett Instanbul spent a month teaching sing language to his neighbours.

Credits:
Samsung: Hearing hands
Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Directors: Emrah Akay, Oktar Akin
Art Director: Ümit Senturk
Copywriters: Sezgin Rizaoglu, Deniz Cavdar
Creative Group Head / Art Director: Aren Selvioglu
Creative Group Head / Copywriter: Öykü Berberoglu

Diversity & Inclusion – Love Has No Labels

Love has no labels. This installation with dancing and kissing skeletons proves that before anything else, we are all human and calls us to stop discrimination and embrace diversity. To put aside labels in the name of love.

Did you know that we do 98% of our thinking in our subconscious mind? This might be the reason that many people in the US still report feeling discriminated against, though most Americans agree that people should be treated respectfully and fairly.

The important thing is to educate ourselves and watch for biases when they surface. Implicit bias influences how people are treated and how they interact with each other. It can also perpetuate disparities by altering someone’s ability to find a job, secure a loan, rent an apartment or get a fair trial.

To end bias, we need to become aware of it. And then we need to do everything within our power to stop it. In ourselves, others, and institutions. The world will be a better place for it.

Visit http://lovehasnolabels.com/ to find out more

Credits:
Ad Council organisation

On Valentine’s Day, would you take your fiancee to a fast-food?

Would you take your fiancée to a fast-food on Valentine’s Day? Definitely not. Unless it's a transformed Burger King with valets, violinist and waiters.

Burger King wanted to link the love of the Whopper with love itself. So, Buzzman created Whooper Valentine. An initiative which gives a chance to the biggest Burger King fans to surprise their fiancée on Valentine’s Day. On this special occasion, the Champs Elysées restaurant was completely transformed with valets, violinist and waiters and 10 couples had the chance to enjoy their whopper.

Credits:
CEO & Creative Director : Georges Mohammed-Chérif
Vice President : Thomas Granger
Associate Director : Julien Levilain
Creatives : Pierre Cognard, Guilhem Barbet
Account Managers : Pierre Guengant, Loïc Coelho, Pauline Bouvet
Producers and Art Buyers : Vanessa Barbel, Pauline Couten, Benoît Crouet
Social Media Managers : Julien Scaglione, Loris Bernardini, Elodie Schalk
Communication and PR Managers : Clara Bascoul-Gauthier, Emilie Pereira

"Playthings" safety PSA is charming yet dead-serious at the same time

Evolve's "Playthings", the most viewed gun safety PSA in history, reaching more than 7 million people, gets a print campaign that further illustrates the importance of keeping guns locked up when ever-so-curious children are at home.

The charmingly provocative ads feature kids playing with all manner of taboo household items – condoms, mom’s lacey lingerie, maxi pads, sex toys and tampons – with the simple reminder: ‘If they find it, they’ll play with it.’  That’s an embarrassing prospect if kids find a lacey bra, but it’s a terrifying one if they find an unlocked gun.

Rebecca Bond, Evolve’s co-founder said: “Owning a firearm, and living with them in our communities, comes with the heavy responsibility of safety. Let’s face it, kids find everything.  Some things are simply embarrassing.  Some things are potentially lethal and there is absolutely no do-over.  Hoping that kids exercise good judgment – or are even capable of doing so – is not a bulletproof plan for any parent. We have to keep finding more ways for everyone to take on these conversations; ensuring that no other lives are tragically impacted by lax and avoidable safety behaviors.  Wouldn’t that be amazing?”

See the spot here.

Credits:
Client:  Evolve
Rebecca and Jon Bond, Co-Founders

Agency:  McCann NY
Sean Bryan, Co Chief Creative Officer
Thomas Murphy, Co Chief Creative Officer
Ferdinand Daniele, Associate Creative Director
Thomas Weingard, Associate Creative Director
Nathy Aviram, Chief Production Officer
Wendy Leahy, Senior Art Producer
Rachel Heiss, Account Executive
Sharon MacKenzie, Manager, Print Project Management
April Gallo, Senior Print Producer

Photographers: The Selby, Kevin Zacher