8.ta (heita) campaign case study

Superb idea, strategy and execution from the agency. And a client we are all searching for in Greece but does not exist. It's easier to find the holy grail than a client like that. But we're still searching...

8.ta is South Africa's fourth cellular provider, powered by Telkom.
8.ta pronounced "aytah" is derivative from the township greeting "heita", which means hello. They launched a teaser campaign without revealing the brand logo, but only the word Heita. It generated a huge buzz and when they revealed the brand, people loved them. The success was imminent.

Advertising Agency: McCann-Erickson S.A
Executive Creative Director: Vanessa Pearson
Production Company: Velocity Films
Director: Keith Rose 

Bio Siegel: I'm Walking

A promotional TV spot for the 'Bio Siegel', an organic food certification in Germany. Funny.

I'm Walking from The Soulcage Department on Vimeo.


Advertising Agency: The Soulcage Department

Honda Jazz: This Unpredictable Life

Honda's new television spot for Jazz explores a world of endless possibilities.
Wieden and Kennedy also developed an iPhone app that lets you grab the characters as they leave the screen.

The spot:


The iPhone app:


Advertising Agency: Wieden and Kennedy London

WeSC Karmatech social shoe Vs Nike+

What's a social shoe? The answer is simple. A shoe that can post on Facebook and Twitter, put your picture on Flickr, grand you access to a vip bathroom and more.

A great project from Hyper Island for shoe brand WeSC and a social take on Nike+.

How does it work. A RFID (radio frequency identification) tag is placed in a shoe. The KarmaTech shoe, as it is called, can post updated on Facebbok and Twitter when it is placed on a special reader. Furthermore, it can reward the wearer with discounts at a coffee bar, entry to events, exclusive access and the list goes on and on. Check it out.



CREDITS

Kris Bengtson: Concept Lead, Strategy, Writer
Pier Madonia: Concept Lead, Strategy, Writer
Hampus Lemhag: Concept, Project Manager
Mikael Naslund: Concept, Design
Anna Andersson: Concept, Design
Bodil Gustavsson Fürst: Concept, Prototype

Hyundai Sonata Hybrid: Anachronistic City

“What if we always settled for the first thing that came along? Then we’d never have gotten…here.”
Hyundai definitely has changed.  


Hyundai Sonata Hybrid - "Anachronistic City" from Innocean on Vimeo.


Agency: Innocean, Huntington Beach

ASC: Truth in Advertising

How true advertising really is? And does it really matters? According to ASC it does. So, Advertising Standards Canada (ASC) launched the campaign “truth in advertising” with agency partner Cossette to illustrate that “Truth in advertising matters”.
The national campaign runs across television, radio, print, outdoor and online in English in French.

Check out the site too: http://www.adstandards.ca/en/PSA/site/

Johnnie Walker: Manuscript of Insistence

Incredible visuals. Great campaign.

Advertising Agency: Leo Burnett, Taipei, Taiwan
Creative Director: Jacky Chen
Art Directors: Jacky Chen, Alex Liu
Copywriter: Phoenix Tsai
Published: October 2010