Whopper Move Out case study

A few months ago Burger King in France with the collaboration of Buzzman made a promise: to help those who don’t have the chance yet to have a restaurant close to their place. Burger King reopened in France in 2013 with 20 restaurants. The goal is 400. Thus, Burger King created Whopper Move Out, a relocation company that only helps people living in a city where there is no Burger King to move in a city where there is one. And for free. The campaign had a huge return on earn media. This is the case study.

Credits

Burger King France

- Marketing Project Managers : Bérénice Charles, Carole Rousseau
- Marketing Project Manager Assistant : Sandrine Gelloz

Buzzman

- CEO & Creative Director : Georges Mohammed-Chérif
- Vice President : Thomas Granger
- Associate Director : Julien Levilain
- Copywriters and Artistic Directors : Mickael Krikorian, Victor Sidoroff
- Artistic Director Assistant : Aurélie Femenias
- TV Production : Vanessa Barbel, Pauline Couten
- Account Managers : Pierre Guengant, Loïc Coelho, Pauline Bouvet
- Digital Producers : Julien Ouvrel , Romain Goutte
- Social Media Managers : Julien Scaglione, Loris Bernardini, Elodie Schalk
- Communication and PR Managers : Clara Bascoul-Gauthier, Emilie Pereira

Seth & Riley’s Garage presents: How-Not-To Videos

We all see how to videos. There are thousands of them on YouTube. But "How-Not-To-Videos" Duval Guillaume's new campaign for Seth & Riley’s Garage is focused on those  how-not-to videos that helps you to just lean back and relax.

Seth & Riley’s Garage is a refreshing lemon drink with alcohol and it’s perfect for when you want to do just that.

There will be a series of How-Not-To web videos that show you how to avoid doing things, so you can just relax and enjoy a Seth & Riley’s Garage. Genius, right! Well, kind of.

The following video shows you how not to make the product itself. Josh carefully explains how not to grab a jar, not to put ice in it, not to pour the drink and finally how not to squeeze half a lemon. In the end he can just kick back, while the bartender makes a Seth & Riley’s Garage for him.



There will be other videos later on that won't be focused on the product and will talk about avoiding chores and other annoying or time-consuming things, like ‘How not to put up your tent’. All videos can be found on a dedicated YouTube page.

There’s also a YouTube pre-roll ad that shows you how not to watch pre-roll ads.



The campaign for Seth & Riley’s Garage will be launched online globally. Seth & Riley’s Garage is part of the Carlsberg group. The beverage, which has an ABV of 4.6%, is aimed at people aged 25 and over, who are seeking something different from their alcoholic drinks. Its immediately obvious, laidback brand persona, perfectly balanced bittersweet taste and rustic appearance clearly differentiate it from its competitors.


Credits:
Agency: Duval Guillaume
Production: Made In Brussels with Jan Boon as director.

Nescafé surprised visitors in a coffee bar

People expect to drink a nice cup of coffee when they go to a coffee bar. So what happens when you switch their usual coffee? BBDO Belgium made an experiment. They brought their own Barista in a trendy Ghent coffee bar who served people Nescafé Gold Barista Style. They filmed everything with hidden cameras and you can see their reactions when people were told that they had actually been drinking the new NESCAFÉ Gold Barista Style.

Credits:
Agency: BBDO Brussels
Video Director: Jasper Heldenbergh
Strategy: Stefan Ceunen
Account Manager: Caroline D’haens

KFC: #LittleMoneyBigFun vs #RichKidsOfInstragram

Great Spoof of the #RichKidsOfInstragram from KFC Romania. Rich kids use this # το upload photos ranging from private jets and Ferrari's to diamonds and high-end designer clothings.

MRM//McCann Romania introduced the #distractiepebaniputini (#LittleMoneyBigFun in English) and asked Romanians to choose a photo from a rich kid and upload their own side-by-side version.

Young Romanians loved the idea and the parody began. You can see the images in the tumblr page.

The results are impressive: 21% increase in sales

KFC - #LittleMoneyBigFun from Nir R on Vimeo.

Credits:

Advertising Agency: MRM//McCann Romania

Chief Creative Officer: Nir Refuah

Copywriter: Sandra Bold

Art Director" Nadia Ghilca

Fundacion Argentina de Trasplante Hepatico: The Man & The Dog

"The man and the dog" is a heartbreaking PSA by DDB Argentina for the Fundacion Argentina de Trasplante Hepatico, a non-governmental non-profit organization for organ donations.

We follow a dog and his elderly owner, we see how close they are and the commitment dogs have to their owners. The days go by as usual but one day the the man goes to the hospital and the dog stays outside for days, waiting and waiting until he reunites with his owner in a way that shows that our lives can continue through someone else.



Credits:
Client: Fundacion Argentina de Trasplante Hepatico
Agency: DDB Argentina
Director: Rodrigo Garcia Saiz
Executive Creative Director: Beto Cocito
Creative Chairman: Hernan Jauregui
Executive Producer: Andrew Sommerville (The Mill)
Agency Executive Producer: Diane Jackson
Editor: Matthew Wood
Music: Michael Giacchino

The Generational Content Gap infographic

Depending on which generation you belong, you consume content differently. So, when you make content it's very important to know who your target is.

This infographic, based on a survey of BuzzStream and Fractl is clearly showing the diversity among age groups.

The data are from 1200 people from three generations - Millennials (people who born in between 1981-1997), Generation X (born 1965-1980), and Baby Boomers (born 1946–1964).

Key takeaways:

Quantity: Baby Boomers consume 15-20 hours per week. Gen X and Millennials consume 5-10 hours.
Time: Late Evening, (08 PM to 11:59 PM) for all generations, so posting at that time is a good idea.
Device: Laptops are the first choice. Then PCs. Over 25% of Millennials use mobile as their primary device. Make sure that your site is responsive Don't forget to optimize for mobile. More than a quarter of Millennials use mobile as their primary device for viewing content.
Length: 300 words are the desired length for all generations.
Platform: Facebook is the king.
Visual: Images are the most shared visual content.
Genres: Each generation has their own unique preferences. Baby Boomers consume world news and politics. Millennials are first in technology. Gen Xers are first in healthy living and personal finance.

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JCDecaux gets too personal with Marketing Directors

Closing business presentations with leading marketing directors is always a struggle. They are always very busy. JCDecaux found the perfect way to tackle that.

Instead of just mailing an invitation for their presentation about ‘The effectiveness of outdoor’, JCDecaux and BBDO Belgium came up with “Personal Billboards” to prove the effectiveness of the medium.

For every director they wanted to contact, they made a billboard with his a photo without asking for permission. Each billboard only had their name and a contact address of JCDecaux.

Then they waited for a reaction, so the marketing directors could tell for themselves how effective outdoor still is. They reacted exactly how JCDecaux wanted: confused, shocked and a little annoyed that people kept contacting them to know what the purpose was.

JCDecaux responded with an e-mail apologizing for any inconvenience: “We just wanted you to experience the effectiveness of outdoor advertising, As you said it yourself, you got so many reactions from only one single billboard. Just imagine what our entire network could do for your brand.”

After, they could to sign up for the presentation… And why wouldn’t they free up some of their time now? After all, it’s hard to disagree with yourself, right?

So every single one of them booked a presentation, and JCDecaux reached a response of 100%. Talk about effectiveness.



Credits
Creative Director: Arnaud Pitz & Sebastien De Valck
Creative Team: Toon Vanpoucke & Morgane Choppinet
Account Supervisor: Isabel Peeters
Account Manager: Marleen Depreter
Advertiser Supervisor: Veerle Colin (JCDecaux)