Guinness new TVC: Dark Life

Guinness's latest TVC called "Dark Life", launches in Ireland today and will run in the UK from March.

We watch dark clouds spreading over New York and Hong Kong representing a pint of Guinness as it settles in order to promote the “magical liquid darkness” of the drink.

Garbhan O'Bric, head of marketing communications for Diageo, said: "The hallmark of great Guinness advertising is a simple compelling truth, celebrated in a unique and imaginative way. At the heart of this film is the idea that there is more life in the dark. The team have created a spellbinding and captivating film that connects with consumers across borders and cultures."



Advertising agency: AMV BBDO
Director: Frederic Planchon
Production: Academy Films
Music: 10 Mile Stereo by the band Beach House

Google Demo Slam: Epic Docs Animation

Ok, this is truly amazing. These guys got talent. They didn't use a program from Adobe to make this presentation. They just used Google Docs.



http://www.demoslam.com/#/slams

Buying a Volkswagen from an old lady...

You may think that an old lady would drive her car like an old lady. But not this one!!
The super VW granny looks innocent as hell but the looks can often be misleading.

Translation of “niet elk oud vrouwtje is even betrouwbaar” : “not every old lady is just trustable”

Mentos Gum: Love Story Commercial

Silly but funny commercial from China.



BBH CHINA

Vilpuri Pack

Great packaging. If only Greek marketeers could understand their brands and stopped being afraid, we would have better packaging too. And their brands would not be left behind.

Advertising Agency: Hasan&Partners, Finland
Creative Director: Eka Ruola
Copywriter: Mick Scheinin
Art Director: Sanna Veijalainen
Illustrator: Tarja Sinkkonen
Account executive: Heidi Gutekunst
Project manager: Tanja Ijäs
Client: Fazer
Leipomot: Ismo Nikkola, Kirsi Nordberg

Filmography 2010

A fantastic recap for all movie freaks out there. Enjoy a perfect montage of 270 movies.
 


List of the movies in order of appearence

Toyota Aygo Connect - Give up nothing

A funny and witty way to promote an offer.



Agency: Saatchi & Saatchi Italy
Creative directors: Agostino Toscana, Alessandro Orlandi.
Copywriter: Luca Lorenzini
Art director: Luca Pannese
Production company: Akita
Director: Hugo Menduina
Music: Music Production
Sound Design: Top Digital