Friday 14 January 2011

Caribou Coffee turns bus stop into oven

An excellent bus stop advertisement. In order to introduce Caribou Coffee's new hot breakfast sandwiches in Minneapolis, Colle+McVoy turned a bus stop into an over with actual heat coming from the coils. 


Advertising Agency:
Colle+McVoy

Audi A8 says goodnight to the Mercedes-Benz S-Class

Audi revealed this week the new 60-second TVC for the Super Bowl and, as you are about to see, is getting right up in Mercedes' face. The spot, inspired by Goodnight Moon, the 1947 children’s book by Margaret Wise Brown, begins with a series of good nights to the old luxury represented by the Mercedes-Ben S-Class, to conclude to a good morning to the new 2011 Audi A8 flagship sedan. Audi's most technologically-advanced vehicle.

Scott Keogh, chief marketing officer, Audi of America said:
“Research shows that consumer impressions are based in nostalgia and formed at a very young age. In ‘Goodnight’ Audi taps into these memories to break through the nostalgia and re-establish what it means to achieve luxury. Today’s luxury consumer exists in a world where status is no longer solely defined by tradition, but increasingly by their entrepreneurial accomplishments. As a result, they are seeking out new and more evolved luxury symbols that make them stand out from the crowd.”

Let's see if Mercedes will answer.

Volkswagen | 24h Tremblant

The 24h of Tremblant is a fun and festive event for the benefit of sick and at risk children. But once the cold night arrives, it feels a lot less festive. So Volkswagen found a way to warm things up with some words of encouragement for the participants.



Advertising Agency: Palm + Havas, Montréal, Canada
VP Creative: Pascal De Decker
Creative Director: Stuart Macmillan
Art Director: Steve Pépin
Copywriter: Mathieu Bouillon
Agency Producer: Lisa Arduini
Account Service: Marc Gagnier, Céline Chouéri, Claudianne Godin, Karine Day
Director: Kim Nguyen
Producer: Alex Sliman
Offline Editing: Shed
Colorisation: Vision Globale
Online Editing: Vision Globale
Music: Apollo Studios
Sound: Sonart
Published: January 2011

Thursday 13 January 2011

Kate Moss for Balmain in Antony's "Everglade"

Inez van Lamsweerde and Vinoodh Matadin took a secret video of Kate Moss while they were shooting her for the new campaign of Balmain. They add various surreal animations and the brilliant music of Antony & the Johnsons.

Wednesday 12 January 2011

Google Science Fair competition

Introducing the world's first online global science competition, the Google Science Fair! Google has partnered with CERN, LEGO, National Geographic and Scientific American to create a new kind of online science competition that is more global, open and inclusive than ever before. Students aged 13 - 18 from around the world are invited to enter and compete for awesome once-in-a-lifetime experiences, scholarships and real-life work opportunities. Sign up today at google.com/sciencefair.

National Geographic Magazine: Video Infographic

In 1800 the world's population was 1 billion. It took 130 years to reach 2 billions and only 80 years to reach 7 billion. National Geographic magazine will issue a 7-part series starting this January with a cover story titled "7 Billion," offering a broad overview of demographic trends that got us to today and will impact us all tomorrow.

Tuesday 11 January 2011

Lurpak Kitchen Odyssey

The new TVC from Lurpak with Rutger Hauer's voice over.

"Post-work. 'Tis the hungry man's witching hour, and a dinner-in-a-box is calling. Think: what would the French do?

Bon appetit, fridge foragers."

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