PUMA BodyTrain - Walk Light. Walk Sexy. Walk Tight.

Black and white, sexy form, minimalist approach by David Droga for PUMA BodyTrain.
These slim, lightweight toning shoes activate key leg muscles to enhance natural movement and your overall look. Which means you’ll be walking sexy everywhere you go.

Puma BODYTRAIN 'Laces' from MATHEMATIC SAS on Vimeo.


Client / PUMA
Brand / Bodytrain
Title / Laces
Length / 01:08
Creative Chairman / David Droga
Executive Creative Director Nik Studzinski
Head of Integrated Production / Sally-Ann Dale
Art Directors / Kenny Kim, Katie Potochney
Agency Producer / Kim Williams

Post Production / MATHEMATIC
Directors / Mrzyk & Moriceau
CEO/Executive Producer / Guillaume Marien
Sound Production / Eye Candy
Music / Acid Washed ‘General Motors, Detroit, America’

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 Beautifully illustrated stories.





Advertising Agency: Goodby, Silverstein & Partners, USA
Co-Chairman, Creative Director: Jeff Goodby
Executive Creative Director : Margaret Johnson
Creative Director: Jim Elliott
Copywriter: Jody Horn
Art Director: Jack Woodworth
Producer: Chris Allen
Account Manager: Susan Ogren
Operations Director: Lisa Horvath
Assistant Account Manager: Cassi Hussain
Account Director: James Townsend
Production Company: Blacklist
Director: Zoe Wishart
Executive Producer: Andrew Linsk
Live Action Director: Laurent Barthelemy
Producer: Rachel Walchak
Live Action Producer: Maureen Tunney
Director of Photography: Will Rexer
Art Director: Irfan Akdag
Editor: Cass Vanini
Color Correction: Nick Tanner
Flame Artist: David Parker
Coordinating Producer: Alexander Unick
Associate Producer: Patrick Gantert
Animation Studio: SDF-1 Studios
Producer: Tina Starkweather
Character Designer: Morgan Schweitzer
Illustration: Elad Tibi, Rustam Hasasnov
Compositing: Evan Parsons, Luke Yoo
Cell Animation: Eddie Moreno, Joshua Dotson, Shervin Etat, Victor Malcervelli, Jahmad Rollins, Jamal Otolorin, Song Kim, Leah Ordonia
Previs: Luke Yoo, Luis Gonzalez

The Mill Group Showreel 2011

The Mill. Amazing and more.


The Mill Group Showreel 2011 from The Mill Visual Effects Studio on Vimeo.

Flip Phone: Smartphone Concept by Kristian Larsen

An awesome device. Too bad that it is only a Kristian Larsen's concept. It would definitely change the way companies produce smartphones,


What is being creative? from Kristian Larsen on Vimeo.

Pepsi Max new TVCs: Magician, Urgency, Burnout

Pepsi continues to produce TVCs on the same concept. Here are the 3 new ones, which exaggerate what your mates can do in order to get you out of boring situations and get you into fast, loud and intense ones. 

 





Advertising Agency: CLM BBDO
Agency Country: France
Creative Director: Gilles Fichteberg; Jean-Francois Sacco
Creative: Leo Berne; David Bertram; Sophie Bouadjera; Laurent Laporte
Director: Bart Timmer
Production: Henry de CZAR
Producer: France Monnet
Music: AOC
Brand: Pepsi Max

Lacta Chocolate - Facebook app case study

OgilvyOne Athens uploaded a few days ago on YouTube the case study for their successful Lacta Chocolate Facabook App. They have based the App on a simple insight where anyone could compare their loved one with a Lacta chocolate. So through this app you could create your own chocolate wrappers with you loved one name on it, pick a flavour and post it on your wall or make it your profile picture. The results were great. From a database of 87.000 users, Lacta's Facebook page rise to 230.000 friends.




Advertising company: OgilvyOne Athens

Should I work for free chart

Jessica Hische made a very useful and funny flowchart for any creative / freelancer. Click to see the chart in full size, print it and never, ever say yes to a free job without consulting it first.