Wednesday 26 January 2011

Nike: Kobe Bryant is "The Black Mamba"

Kobe Bryant's nickname is Black Mamba. The largest venomous snake in Africa. Now Kobe is the star in a short film directed by Robert Rodriguez. And he is not alone. Nike's short film features Bruce Willis and Danny Trejo too. The first trailer has just been released. Enjoy.

Tuesday 25 January 2011

Avis: Reunion


Advertising Agency: Ireland/Davenport, Johannesburg, South Africa
Creative Directors: John Davenport, Philip Ireland
Art Director: Lida Fourie
Copywriter: Anthea Weber
Photographer: Clive Stewart
Retoucher: Marko Mandusic
Published: January 2011

Bud Light 3D Test Commercial

Bud Light's new funny spot for Super Bowl. The disclaimer is all the money: "No stunt people were harmed making this ad because, well, they're stunt people."




Advertising Agency: DDB

Sony: Panoramic story

It must have been a great journey. Rapp Paris, took 2 photographers on a Panoramic challenge across Europe. They travelled 4235 km across 7 Countries, took 6381 pictures and made this grand, picturesque interactive story:  http://www.panoramic-story.fr/






Client: Sony
Advertising Agency: RAPP, Paris

Monday 24 January 2011

Audi A4: Robot

Audi's latest spot for the Spanish market builds on a metaphor to introduce the latest Audi A4.
A cute little robot stands with awe before a technologically advanced one as you are supposed to stand before an Audi A4. The song 'If I Only Had A Heart' from the classic movie "The Wizard of Oz" builds the perfect atmosphere.



Advertising Agency: DDB Barcelona
Client: V.A.E.S.A.
Product: Audi A4
Executive Creative Director: Alberto Astorga
Creative Directors: Alfredo Binefa, Jaume Badia, Alejandro Arriagada
Art Director: Jaume Badia
Copywriters: Alberto Astorga, Alfredo Binefa, Alejandro Arriagada
Production Company: Agosto
Director: Nacho Gayan

Burgeranch: the "combina" campaign

A clever combination of traditional banner display advertising and social media. The way social media were used to make users interact with the brand, to let them believe that they are doing a "combina" and that they outsmart the brand, while the brand actually outsmarts the users - it is just great.




Advertising Agency: McCann Erickson, Israel
VP Creatives: Eldad Weinberger, Nir Refuah
Creative Director: Danna Blum
Copywriter: Danna saka Lapinski
Art director: Zroob
Design: Kobi Zarfati.
Flash: Noa Ron.

AXE Heaven On Earth

Monday. Tough day. Here is something to help us start a tough week.







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