Associação da Luta Contra o Cancer (ALCC): Cat, Hulk, Storm, Wonder

Nice work from DDB Maputo, Mozambique for the Associação da Luta Contra o Cancer (ALCC), a non-profit organization promoting breast cancer awareness.
The copy reads: "Nobody's immune to breast cancer.
When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor."

Advertising Agency: DDB, Maputo, Mozambique
Creative Directors: Anderson Lima, Zeca de Oliveira
Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos
Illustrator: Maísa Chaves
Graphic producers: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael
Published: December 2011
via

Bund: Brown Bear, Gorilla, Grey Seal

Bund is a not-profit German organization. These ads perfectly demonstrate the issue of  animal extinction.

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Florian Schwalme, Mathias Rebmann
Art Directors: Ksenia Slavcheva, René Gebhardt, Björn Kernspeckt
Account Managers: Christine Scharney, Susanne Kieck
Illustrator: Peppermill Berlin
Graphic Designer: Sebastian Frese
via

Audi: Passion leaves its mark again

Audi celebrates "El Clasico", the famous derby between Real Madrid and F.C. Barcelona with this incredible film. On December 10, the day of the big match, the spot will be aired in the middle of the match. Enjoy!



Agency: DDB Spain
Client: V.A.E.S.A - Audi Spain
Product: Sponsorship Real Madrid CF -- FC Barcelona
Executive Creative Director: Fernando Barbella
Creative Directors: Jaume Badia, Alejandro Arriagada
Art Directors: Silvia Cutillas, Aldo Ferreto
Copywriter: Javier Nuñez
Production Company: Monkey
Director: Blai Graell

Princesa: Saw, Train

Advertising Agency: Staff, Brazil
Creative Director: Paulo Castro
Art Director: Guilherme Cunha
Copywriter: Otto Pajunk
Head of Art: Bernardo Machado
Illustrator: MMJ Studio

Old Spice: MANta Claus

Isaiah Mustafa is back for Christmas and he promises to give gifts to 7 billion people. It seems that Wieden + Kennedy after experimenting with various characters, returned to Isaiah and they are launching a vast YouTube campaign. Will Isaiah succeed as a MANta Claus?

Watch the first spots here:










If you like to follow the campaign check  Old Spice's YouTube page.

Coca-Cola: Rivalry Wallet

Coca Cola believes in a better world. To prove it they left a wallet on the floor of Benfica's soccer club Megastore. Inside the wallet they planted a rival club's ticket and it was just a few days before the match. What do you think it happened? Actually, a surprising 95% returned the wallet and they got a ticket to the match as a reward.



Advertising Agency: O escritório, Portugal
Creative Director: Nuno Jerónimo
Executive Manager: Tiago Canas Mendes

Bayer Nazol: Smells of the World

Advertising Agency: BBDO, Moscow, Russia
Creative Directors: Luis Tauffer, Andres Vergara
Copywriters: Luis Tauffer, Christian Balivet
Art Directors: Luis Tauffer, Teco Cipriano
Illustrator: Teco Cipriano

Norte Beer: Photoblocker

This beer cooler can save your social life. Del Campo Nazca has found the perfect way to keep photos of your crazy nightlife away from social media.



Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Ariel Serkin
Creatives: Ezequiel De Luca, Nicolas Diaco
Accounts: Jaime Vidal, Manuela Sorzana
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Lucas Delenikas
Production Company: Landia
Director: Matias Moltrasio
Executive Producers: Andy Fogwill, Nico Cabuche
DP: Leo Hermo
Postproduction Company: Metrovision
Sound Designer: Elefante Rosagante
Music: Supercharango
Production: Martin Feigielman / Red Creek

How Content Goes Viral: Infographic

What are the types of viral content, why we share, how something becomes viral? The following infographic from ProBlogger explains a lot.

via digitalbuzzblog

Swiss Life: Life’s Turns In A Sentence

It's not a new idea but the copy is great.

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo

Samsung Galaxy S II Vs Apple iPhone 4s : The next big thing

Go Samsung! I love how this video mocks Apple fanboys who waited for hours to get the "new" iPhone 4s. Samsung is taking a direct shot at Apple with this great spot and it's already going viral. Lines like "I could never get a Samsung, I’m creative.”, "Why would they be leaving when we are only nine hours away." and "Can I see it with my hands?" are like stabs. Once again, I have to say, go Samsung! I'm waiting for Apple's reply.

World of Warcraft: Chuck Norris

Chuck Norris rules. Even in WoW. Very funny.

Dukoral: Not a good time

You really don't want to be in this situation...



Advertising Agency: Torre Lazur McCann, Toronto, Canada

Mattel: Dinosaur, Car, Doll

This is so true.

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Illustrator: Nutslocomotyva
Photographer: Nutslocomotyva

www.trabajando.com: Toad, Hunter

“Let what you need find you.”

Advertising Agency: Fauna, Santiago, Chile
Chief Creative Officer: Víctor Manzano
Creative Directors: Diego Barrionuevo, Gregory Foweraker, Ricardo Gómez
Art Directors: Diego Barrionuevo, Gregory Foweraker, Juanma Godoy, Felipe Fuentes
Copywriter: Ricardo Gómez
Photographer: Rolo Castro
via

BGH: Quick Chef Music

The dialogue between the agency and the client is funny and so true. We've all been there. But at least this client trusted his agency and agreed to modify his product to meet the agency's crazy idea.



Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Diego Medvedocky, Ignacio Ferioli
Creatives: Guilherme Souza, Breno Costa
Producer: Camilo Rojas
Agency Producers: Adrian Aspani, Lucila D’Amico
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Microwave product development: Marcelo Da Torre / Creavis
Production Company: Pank
Directors: Pablo Fusco, Juan Chappa
Executive Producer: Lucas Urquiza
Photography Director: Federico Cantini
Post Production Company: La Sociedad Post
Music: Diego Grimblat
Advertiser's Supervisors: Ezequiel Devoto, Viviana Insaurralde

Argentina New Cinema 2011: Office, Job

I love Argentinian films.

Advertising Agency: Conill Saatchi & Saatchi, USA
Chief Creative Officer Pablo Buffagni
Creative Director: Mario Granatur
Copywriters: Federico Durán, Hernán Ibáñez, Pablo Buffagni
Art Directors: Federico Durán, Hernán Ibañez
Director of Production: Lourdes Caballero
Production House: Parana Films
Director: Ex Maquina
D.P.: Sacha Riviere
Production Coordinator: Laura Castro
Sound: Tono Studios

Fiat: Churchill, Darwin, Julius Caesar, Mother Teresa, Martin Luther King, Salvador Dali

Advertising Agency: Leo Burnett Tailor Made, Brazil

Creative Director: Marcelo Reis
Art Director: Murilo Melo
Copywriter: Julio D’Alfonso
Illustration: Mário Niveo
Account Managers: Cíntia Mourão, Raphael Pinho, Daniela Ferreira, Eduardo Crepaldi
Planning: Marcello Magalhães, Tiago Lara
Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Galluci, Caio Lima
via

Lamborghini Aventador: The truth hurts

Great art direction.

Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Directors: Diether Kerner, Jan Krause
Art Director: Simon Jasper Philipp
Copywriter: Bea Kiwitt
Illustrator: Herr Müller
Published: September 2011
via

Timeline of Social Commerce: Infographic

Useful Social Media created the following infographic about Social Commerce. All major companies are into it and according to Mark Zuckerberg "Social commerce is the next area to really blow up." 2012 will be a very interesting year.

bigger file

The Meth Project: What do you know about Meth?

Darren Aronofsky is the director of the new anti-Meth campaign for the Meth Project.
If you are familiar with Aronofsky's work, you can understand how these spots address the problem of Meth users. The spots shows the real life of Meth users and urge people to ASK. Just ask. There is a brand new site, www.methproject.org that can help.

Deep End




ER



Desperate



Losing Control

credits
Agency: Organic, San Francisco
group creative director: Brad Mancuso
creative director: Urs Ross
director of production: Laurale Wunsch
art director: Tyler Warrender
copywriter: Fred Abercrombie

Filming
director: Darren Aronofsky via Wild Plum
director of photography: Darren Lew
make-up artist: Martina Kohl

John Lewis Christmas Advert 2011

"For gifts you can't wait to give". A little boy does the strangest things to make time go faster and get to Christmas earlier. He has a gift to give and he can't wait.
What a great way to show you have the perfect gifts for everyone. Great work.

Need for Speed: The Run trailer by Michael Bay

For the fans of the series.

The Kinect Effect

The Kinect is truly a magnificent device. People didn't just used it for games but they used the technology in an interesting and unexpected way. Microsoft call this "The Kinect Effect".

Microsoft: Productivity Future Vision

The future through Microsoft's eyes.

Zoo magazine: inteactive trick or treat Strip

ZOO babes Jodie Gasson, Jess Impiazzi and Hayley Sams want you to play with them in an interactive game of trick or treat. Can you get the girls topless?

The anatomy of an agency: Infographic

The species that forms an agency illustrated in a funny way by the Big Orange Slide

AXE: Hot Girl vs. Zombie - A Halloween Horror Film

AXE celebrates Halloween in its own unique way. With AXE even a zombie can be irresistible.

The Volkswagen Beetle: Juiced Up

The new VW Beetle's outdoor campaign in Toronto and Vancouver offers an enhanced experience, using augmented reality. The AR animations can be seen on gigantic billboards in Toronto’s Dundas Square, as well as on transit shelters throughout Vancouver and Toronto. The animations themselves show the Beetle launching itself through billboards, jumping off of a massive ramp that appears to emerge from the side of a building, and smashing through transit shelters after racing through a long tunnel that appears to be built behind the shelter itself. All the animations serve to demonstrate that this is a much more aggressive, performance-oriented Beetle than any of its predecessors.

Credits:
Agency: Red Urban Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation/Design: Bully! Entertainment
Video Director/Editor: Tyler Williams
Billboards (Atrium at Bay and 10 Dundas St. West, Toronto): Clear Channel

Agent Provocateur: 'Fleurs Du Mal'

Agent Provocateur celebrates the launch of Soiree Collection 2011-2012 with the short horror film, "Les Fleurs du Mal". The film is directed by Justin Anderson and produced by Epoch Films.
Enjoy another great work for Agent Provocateur.



Agent Provocateur Soiree 2011 from Agent Provocateur on Vimeo.


Production: Epoche, London,
Director: Justin Anderson

It's the dose that makes the poison

Trying to control the dialogue in social media is something that you would expect a narrow-minded client to do. But most of the times, marketeers aren't open-minded. They jump into the social wagon without realizing that they don't have the slightest idea how to act upon it, and, unfortunately, they are bringing their brands down with them.

Panos Papadopoulos, one of the most gifted strategists out there, wrote a cautionary tale against trying to control brand dialogue in the social space. A good read to start the week with.

It's the dose that makes the poison

View more presentations from Panos Papadopoulos

Bacardi: Real Time Party Pic Projection

This is probably the first real time video mapping concept in the world. To promote Bacardi Dragonberry in the Netherlands, Fitzroy Amsterdam created a real time video mapping concept. Visitors of a café nearby ‘Het Witte Huis’, a momumental building in the centre of Rotterdam, were photographed. These photos were sent directly to a projector, which imaged a giant dragon spitting the photos in real time on to the building façade.



Credits:
Agency: Fitzroy Amsterdam

Starbucks: Interactive Storefront

To launch their My Starbucks Rewards program, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver. The latest from BBDO, Blast Radius and The Media Merchants allows users to reveal rewards by touching gold stars in an animated interface throughout the display.


Starbucks Interactive Storefront from The Media Merchants on Vimeo.


Vancouver, BC - The My Starbucks Rewards program will be rewarding regular customers for their frequent visits, making the Starbucks Interactive Storefronts the perfect platform to engage consumers on site through the interactivity of the displays. Blast Radius developed the concept (in creative partnership with BBDO) while The Media Merchants provided the interactivity and installation of the storefronts.

“Interactive Storefronts allow us to engage with consumers in a fun and immersive way by leveraging their high traffic retail locations,” says Brad Foster, CMO at The Media Merchants. “At The Media Merchants we strive to incorporate new ideas and new technologies, we love working with Starbucks as they're a great forward thinking client.”

The four storefronts provide passersby with a fun interactive experience as gold and white stars move throughout the display. Users can play with the stars and reveal rewards from the My Starbucks Rewards program.

Credits:
Creative Agency: BBDO, Toronto
Creative Agency: Blast Radius
Media Agency: Mediacom
Execution & Interactivity: The Media Merchants
Interface Development: Thinkingbox

Sony 3D: Two Worlds

Very emotional. Leonard Cohen words flow superbly throughout the film. The spot is inspired by Arev Manoukian's short film Nuit Blanche. You can watch it after the Sony's spot. Great work.





Full poem:
Don't matter if the road is long
Don't matter if it's steep
Don't matter if the moon is gone
And the darkness is complete
Don't matter if we lose our way
It's written that we'll meet
At least, that's what I heard you say
A thousand kisses deep

I loved you when you opened
Like a lily to the heat
You see, I'm just another snowman
Standing in the rain and sleet
Who loved you with his frozen love
His second hand physique
With all he is and all he was
A thousand kisses deep

I know you had to lie to me
I know you had to cheat
You learned it on your father's knee
And at your mother's feet
But did you have to fight your way
Across the burning street
When all our vital interests lay
A thousand kisses deep

I'm turning tricks
I'm getting fixed
I'm back on boogie street
I'd like to quit the business
But I'm in it, so to speak
The thought of you is peaceful
And the file on you complete
Except what I forgot to do
A thousand kisses deep

Don't matter if you're rich and strong
Don't matter if you're weak
Don't matter if you write a song
The nightingales repeat
Don't matter if it's nine to five
Or timeless and unique
You ditch your life to stay alive
A thousand kisses deep

The ponies run
The girls are young
The odds are there to beat
You win a while, and then it's done
Your little winning streak
And summon now to deal with your invincible defeat
You live your life as if it's real
A thousand kisses deep

I hear their voices in the wine
That sometimes did me seek
The band is playing Auld Lang Syne
But the heart will not retreat
There's no forsaking what you love
No existential leap
As witnessed here in time and blood
A thousand kisses deep

Director: Arev Manoukian
Production Company: Spy Films
Cinematographer: Bojan Bazelli
Music: Clint Mansell (Black Swan, Requiem For A Dream)

Original poem, 'That's What I Heard You Say', written and read by Leonard Cohen

Post Production Digital Domain (LA)
Executive Producer Carlo Trulli & Marcus Trulli
Producer Marcus Trulli & Peter Oad
Stereographer William Reeve
Editing Company Will Cyr @ Creative Post
Sound Design/Arrangement Lime Studios (LA) Grand Central (London)

Agency Grey London
Executive Creative Director Nils Leonard
Creative Director Dave Monk and Matt Waller
Agency Producer Jacqueline Dobrin
Business Director Anneliese St-Amour
Account Manager Suzi Napier

Swallowable Parfum

This is weird.
"Swallowable Parfum is a cosmetic capsule that enables human skin to emit a genetically unique scent about who we are and how we perform our identities. Fragrance molecules are excreted through the skin's surface during perspiration, leaving tiny droplets on the skin that emanate a unique odor. The skin becomes a platform, an atomizer; a biologically enhanced second skin synthesized directly from the natural processes of the body"


Swallowable Parfum® from Ine van den Elsen on Vimeo.


Credits
Director / Vision: Lucy McRae
Synthetic Biologist: Sharef Mansy
Parfumer: Moni di Orio
Strategic Research: Thought Refinery
Producer: Emma Pisani
Model: Shona Lee Gal - Future Faces Modelmanagement
Soundtrack: Nightpanther
Voice Over: Lotje Sodderland
VFX Vincent: Goodsell
Editor: Ine van den Elsen
Creative Assistant: Eva Vermeulen
Technical Assistant: Barnaby Monk

The Great Volkswagen Art Heist

They say that beauty is in the eye of the beholder. But if Volkswagen Canada has their say, beauty will be in the hand of the person who’s stealing it. At least that’s the idea behind an ongoing out-of-home campaign celebrating the launch of the turbocharged 2012 Jetta GLI.

Beginning in October, pop-up “Performance Art” galleries began to appear in major cities across Canada. The outdoor exhibits feature limited edition, hand-numbered, framed long-exposure light painting photographs created by the 200-horsepower Jetta GLI. While the frames have been hung for all to admire, they haven’t been hung that securely, allowing more daring admirers to claim the artwork for themselves. Thieves are being asked to share their steals, and Volkswagen Canada’s Facebook page has already received numerous photos from fans decorating homes and offices with the eye-catching imagery.

 “The idea for the entire GLI campaign was ‘Driving can be beautiful.’ And from what we‘ve already seen, it’s beautiful enough for people to plunder for their living room wall,” observed Steve Carli, President of Red Urban Canada.

The photographs were taken as part of an integrated campaign for the All-New Jetta GLI, which employed an innovative filming technique, using both a motion and a long exposure stills camera, to record the light trails of the vehicle as it streaked through the night. The resulting 30-second television commercial pairs together the high-speed maneuvering of the Jetta GLI with the long-exposure photographs of the resulting light trails, captured from the exact same angle, for a mesmerizing and authentic performance.

Those who haven’t been fortunate enough, or fast enough, to get their hands on a piece of the Jetta GLI’s performance should stay vigilant. Volkswagen Canada has revealed that a second phase of the Art Heist is rolling out in the coming weeks that will take the hunt online and into social media. They also made it clear that potential art thieves will have to act even faster this next time around. 
(thanks Shannon)

Credits:

Agency: Red Urban Canada
Creative Director: Christina Yu
Art Director: Joel Pylypiw
Copywriter: Dave Barber
Agency Producer: Andrea Hull
Account Supervisor: Sonia Ruckemann
Print Production: Ad Rules

Production Company: Untitled Films
Director: Hubert Davis
“Art Heist” Video Director/Editor: Tyler Williams
Executive Producer: Lexy Kavluk
Line Producer: Tuula Hopp
Director of Photography: Adam Marsden

Editing House: Rooster Post
Editor: Dave De Carlo

Sound and Music: Eggplant
Music Producer: Adam Damelin

Post Production: The Vanity
Compositor: Naveen Srivastava

Shera Sound Proof Windows

Advertising Agency: Ogilvy, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn
Art Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Gumpon Laksanajinda, Watchara Tansrikeat, Yod Kosolnirattiwong
Copywriter: Kris Garfold Spindler
Illustrators: Surachai Puthikulangkura / Illusion
Agency Producer : Paiboon Suwansangroj
Image Composer : Surachai Puthikulangkura; Illusion

Johnnie Walker: Keep Walking, Brazil

Sugar Loaf mountain in Rio de Janeiro, awakes and transforms into a giant in the new Johnnie Walker spot for the Brazilian market. Impressive work.




Agency: NEOGAMA/BBH
Production House: Zohar Cinema
Production House: Gorgeous
VFX: The Mill

Muller: Wünderful Stuff

Wonderful mix of live action and cartoons in the new campaign for Müller, the British yogurt. Featuring  Mr. Men, Yogi Bear, Muttley, and KITT.



Agency: TBWA London
Client: Muller
Executive Creative Director: Andre Laurentino
Creative Director: Mike Nicholson
Creative Director: Paul Pateman

"Michael" PS3 Long Live Play

Playstation honours the gamers. Well known game characters pay a tribute to "Michael", the gamer who allows them to live as long as he keeps playing on his PS3.



Advertising Agency: Deutsch, Los Angeles, USA
Director: Simon McQuoid
Production Company: Imperial Woodpecker
Post Production: The Mill

ONE: The F Word: Famine is the Real Obscenity

Help to spread the message. K'Naan, Liya Kebede, George Clooney, Idris Elba, Bono, Annie Lennox, Colin Farrell, and Bill Nighy unite behind ONE's new Hungry No More campaign to help focus the world's attention again on the famine and food crisis in the Horn of Africa. Find out more at http://www.one.org

A Byte Out of Steve Jobs Life: Infographic

“Apple has lost a visionary genius, and the world has lost an amazing human being.”

Below, a full rundown of his life.

via geekazine