Friday 2 November 2012

Call of Duty - Black Ops 2: Surprise

Yes I want a copy of CoD Black Ops 2. Nice work from 72andSunny, director Guy Ritchie and The Mill. They approached the genre with a fresh look.


Credits:
Advertising Agency: 72andSunny, USA
Chief Creative Officer: Glenn Cole
Creative Director / Copywriter: Jason Norcross
Creative Directors / Designers: Matt Murphy, Peter Novosel
Senior Designer/Writer: Rey Andrade
Senior Writer: Josh Fell
Designer: Patric Franz
Copywriter: Jorge Brandão
Director of Film Production: Sam Baerwald
Senior Producer: Dan Ruth
Jr. Producer: Peter Williams
Director of Business Affairs: Christine Claussen
Business Affairs manager: Jennifer Jahinian
Group Brand Director: Mike Parseghian
Brand Manager: Jen Marvin
Brand Coordinator: Justin Gonzaga
Production Company: Reset

Director: Guy Ritchie
Executive Producers: Jeff Mcdougall, Dave Morrison
Line Producer: Aris Mcgarry
Assistant Director: Peter Kohn
Dp: Claudio Miranda
Production Designer: Dominic Watkins
Costume Designer: Kim Bowen
Editorial: Jump
Editor: Rich Orrick
Assistant Editor: Healy Snow
Executive Producer: Jane Dilworth
Executive Producer: Erica Thompson
Producer: Lisa Ashe
Visual Effects: The Mill


Thursday 1 November 2012

Mamia nappies: Baby faces

Being a parent, I surely know that look. Babies just can't hide it. Aldi also knows that and promise that their Mamia nappies are ready when we are not.



Credits:
Advertising agency: BMF
Client: Aldi
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro

Friday 26 October 2012

PolskieRadio: Touch the sound

Yes, the title is correct. Sound can be touched. Hypermedia Isobar did it for PolskieRadio.pl, a news portal with the largest radio recording database in Poland. In order to promote it at Science Picnic - the biggest science fair in Europe - Hypermedia used 3D printers to print out the most historical radio recordings of the 20th century. The recordings where chosen through interactive banners and Facebook apps.



Credits:
Advertising Agency: Hypermedia Isobar
Creative director: Maciej Nowicki
Art director: Krzysztof Jagielo
Copywriter: Jan Cieslar
Account manager: Sylwia Skarzynska
Programmer: Piotr Polit

Wednesday 24 October 2012

Weird Beauty

Women faces as canvases. The artists used only black & white make-up. Very interesting photographic project. 











The "Weird Beauty" project is made from Alexander Khokhlov in collaboration with great make-up artist Valeriya Kutsan.
More here

Volkswagen Beetle: Senior Rebels

Beautiful commercial with old people doing graffiti, skateboarding, riding in supermarket carts, surfing and more, desperately seeking to relive their youth. They are loveable, the music helps built an atmosphere, until the twist in the end when a VW Beetle appears and 2 young people get in. The tag line is a call to action. Nice work from DDB



 Agency: DDB GUOAN, BEIJING
Global ECD: Jeremy Craigen
Executive Creative Director: Greg Bray / Stephen Mui
Art Director / Copywriter: David Mackersey
Art Director / Copywriter: Jonathan John
Head of TV: Christine Kastens
Production Company: THE SWEET SHOP
Director: Steve Ayson
DOP: Antonio Paladino
Executive Producer: Claire Davidson
Producer: Maricel Ticar Santos
Editor & Company: Peter Sciberras (Offline; Method Studios) Barry Greaves / Nicholas Bennett (Online Compositors; SFG -- TECHNICOLOR)
Post Production & City: SFG - TECHNICOLOR / Shanghai
Composer or Original soundtrack: Nelson Can and track 'Apple Pie' (instrumental)

Monday 22 October 2012

Quebec Automobile Insurance Corporation: Messages

"We never used to write messages at the wheel. There must have been a good reason." Excellent work. One of the best don't-text-and-drive commercials I've seen.



Advertising Agency: Lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriter: Nicolas Boisvert
Art Director: Luc Du Sault
Accounts: Mireille Cote, Alexandra Laverdiere
Account Planners: Mireille Cote, Alexandra Laverdiere, Catherine Darius
Director: Nicolas Monette
Production House: Philippe Lalande / Quatre Zero Un
Sound Design: Boogie Studio
via

Coke Zero: Unlock the 007 in you

This is how you make a great viral video. You get a Coke Zero vending machine in a train station. You set up the bait: a challenge which is funny, engaging and sounds easy. The prize: tickets for the new 007 Skyfall movie. Then you film what happens. Results: over 3 million views in 4 days and counting. Experiential marketing at its best.


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