Social, Digital, Mobile Worldwide Feb 2013

The latest global facts on digital, social, mobile from We Are Social shows the growth on all indicators. Very interesting read.

We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013) from We Are Social Singapore

Tide: Miracle Stain (Super Bowl 2013)

A jersey with a miracle food stain that looks like the legendary 49ers quarterback Joe Montana becomes a media sensation. 49es fans line up to see it until a housewife wearing a Baltimore Ravens jersey uses Tide. Funny and true since Ravens won the game.



Credits:
Advertising Agency: Saatchi & Saatchi, USA

Budweiser: The Clydesdales - "Brotherhood" (Super Bowl 2013)

Emotional, heart-warming, sentinental, nostagic, and so on and so forth. Budweiser hit the jackpot with this spot and already made it to the third most shared Super Bowl ad of all time. The story of one of the Budweiser Clydesdales on its journey to become a draught horse captured the hearts of Americans.



Credits:
Agency: Anomaly
Producer: Winslow Dennis
Post-Production / VFX Company: The Mill
Song: "Landslide"
Written by Stevie Nicks, performed by Fleetwood Mac

Impulse augmented reality

Impulse in Argentina with the help of 5SEIS gave the chance to hundreds of girls to interact with virtual characters in real time and take pictures and videos of their experience. The experience lived through a LED screen over 4 meters. Those who participated received gifts, flowers and balloons of all sizes and colors. 5SEIS set up this interactive installation based on augmented reality in the Alto Palermo Shopping centre in Buenos Aires.




Credits:
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Corina Iannone, Ariel Serra
Additional credits: Altheim
For the advertiser: Lea Abud, Agustina Garcia.
Published: October, 2012

Schneider Beer: Forgiveness

Schneider Beer asks women to forgive men for their immaturity. For all the tacky compliments, the unbuttoned shirt as sex appeal device, for taking no as a yes, for playing an air guitar and for not washing hands. Men just Schneider Beer need maturation time.






Credits:
Advertising agency: Ogilvy & Mather Argentina

Hyundai Canada: Gaspocalypse

Hyundai meets Mad Max in "Gaspocalypse", the 60-second post-apocalyptic spot that will air during the Canadian broadcast of the Super Bowl. Just unveiled by Innocean Worldwide Canada and Hyundai Canada (just 303 views on youtube on time of posting). "Gaspocalypse" was filmed over two days in the Mojave Desert, just outside Los Angeles, with some of Hollywood’s leading stunt drivers. (Thanks Shannon.)

Credits:
First Air Date: February 3rd, CTV during the half time of the Super Bowl
Advertisting Agency: Innocean Worldwide Canada
Executive Creative Director: Gary Westgate
Creative Directors: Gary Westgate, Nelson Quintal
Art Director: Simon Duffy
Writer: Gary Watson
Agency Producer: Alina Prussky
VP, Group Account Director: Daniel Buckley
Account Director: Shannon Beaver
Agency Planner: Paul Kron
Production Company: Steam Films/Tool of North America
Director: Benjamin Weinstein
Line Producer: Jason Manz
Executive Producers: Krista Marshall, Jennifer Syces
Director of Photography: Amira Mokri
Editor: Brian Wells
Editorial Company: School Editing
Colorist/Transfer: Sean Coleman, CO3
Music and Sound Design: RMW
Music Producer/Sound Design: Steven MacKinnon, Ted Rosnick
Media Agency: Innocean Worldwide Canada
Media Agency Planner: Spiro Paravantes

Jameson Dublin International Film Festival: Cabin, Heist

Jameson gets movie lovers in the heart of the action. With more than 100 movies from different genres, the Jameson Dublin International Film Festival is Ireland’s top film festival and is just 2 weeks away (14 – 24/2). Check out these 2 spots from Boys and Girls and director Zak Emerson. (Thanks Robert).






Credits:
Advertising agency: Boys and Girls
Title: "Heist" & "Cabin"   
Creative Director: Rory Hamilton
Head of Art: Jonathon Cullen
Agency Executives: Chris Upton, Eoin Murphy
Agency Producer: Paul Ellis
Production Company: Blinder
Director: Zak Emerson
Producer: Dara McClatchie
Executive Producer: Michael Duffy
Post-Production: Windmill Lane Pictures