Wednesday 26 March 2014

Dissolve: This Is a Generic Brand Video

If you work in advertising then you'll find this very funny and true. This is a generic brand video made of stock footage by Dissolve that mocks all corporate advertising videos. Full of advertising cliches, the video is based on "This is a generic brand video" by Kendra Eash. Enjoy!!

Dissolve: This Is a Generic Brand Video



Credits:
Video: Dissolve Footage
Narrated by Dallas McClain
Music: "Piano Work 02" by rysktchkw

Thursday 20 March 2014

Rushes: Tiny Worlds

Imagine tiny worlds come to life under our feet. The CG team at Rushes made just that with this very interesting and humorous trilogy.

Rushes: Tiny Worlds







Credits:
Agency: Rushes, London
Executive Producer:  Norra Abdul Rahim
Producer:  Caroline Laing
Production Assistant:  Alexina Davidson
Head of CG:  Andy Nicholas
Lead CG:  Andy Hargreaves
Director: Chris Hutchison
CG Artists:  Chris Hutchison, Craig Travis, David Drese, Liam Hoflay, Andrea Scibetta, Nimesh Patel
Nuke:  Noel Harmes
Flame:  Martin Goodwin
Sound Design:  Tom Martin @ Mcasso


Pampers Daipers: ZZZ Radio

A radio station that airs only white noise is a brilliant idea from Ace Saatchi & Saatchi Manila for Pampers Diapers. It is scientifically proven that white noise has sleep-inducing effects on babies. Since radio static is white noise Ace Saatchi & Saatchi Manila reinvented how radio can be used and made 99.1FM "ZZZ Radio". They helped babies to sleep and let moms take it to social media and gain the impressive 2011% increase in engagement.

Pampers Daipers: ZZZ Radio



Credits:
Advertising Agency: Ace Saatchi & Saatchi Manila

Wednesday 19 March 2014

Nokia challenges Sony to a #Cameraduel

Α western style #CAMERADUEL.
Sony made the following tweet:

Picture-perfect moments deserve award-winning camera technology, see how with http://bddy.me/1g6hpBd  pic.twitter.com/Vvn82e05lY

and nokia challenged Sony to a #cameraduel

Nokia challenges Sony to a #Cameraduel

Tuesday 18 March 2014

Old Spice: Get Shaved in the Face

Terry Crews is shaving a tiny Terry Crews. Old Spice gets surreal again. Enjoy.

Old Spice - Get Shaved in the Face




Credits:
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Craig Allen, Jason Bagley
Copywriter: Andy Laugenour
Art Director: Matt Sorrell
Broadcast Producer: Jennifer Hundis
Director of Broadcast Production: Ben Grylewicz
Account Team: Georgina Gooley, Nick Pirtle, Michael Dalton, Jessica Monsey
Executive Creative Directors: Susan Hoffman, Joe Staples
Production Company: Gifted Youth
Direction, Editing, Visual Effects: Fatal Farm
Sound Mix: Charlie Keating, Joint Editorial

Coor Down: Dear Future Mom

A very emotional spot for World Down Syndrome Day on March 21st. Coor Down, Italy's national organization for people with Down syndrome received a letter from a mother who learned that her son will be born with Down syndrome. She asked "I'm scared: What kind of life will my child have?"

The answer came from Saatchi & Saatchi with this emotional video where 15 people with Down syndrome respond to her. "Everyone has the right to be happy" as the tagline says.

Coor Down: Dear Future Mom




Credits:
Client: CoorDown
Agency: Saatchi & Saatchi Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Director: Luca Lucini
Production Company: The Family Film
Agency Producer: Sabrina Sanfratello
Head of TV: Raffaella Scarpetti
Original Music: Alessandro Cristofori, Diego Perugini for Stabbiolo Music
Postproduction: XChanges Vfx
Color Grading: Band
Audio Postproduction: Top Digital; Cat Sound International
Voiceover: Pasquale Anselmo

Friday 14 March 2014

Canal+: ‘Wilhelm Scream’ Mockumentary

"The Woman Who Can’t Watch Movies" is the widow of Sheb Wooley and she can't watch movies because he keeps hearing her husband's screem. “The Wilhelm scream,” is a legendary stock audio scream, recorded by Sheb Wooley and used  in the 1951 film Distant Drums. It was named after the character Private Wilhelm in the 1953 western The Charge of the Feather River. It has been used in over 200 films since then (including Star Wars, Toy Story, Indana Jones, Lord of the Rings and more).

Canal+ made a Scream Bank, a catalog of donated screams for industry professionals to use in place of Sheb’s and invites users to record their own screams and help Linda Dotson Wooley see films again. The video is a teaser for Leave Wilhelm Alone, an upcoming documentary on the “Wilhelm scream.”

Canal+ ‘Wilhelm Scream’ Mockumentary - The woman who can't watch movies




Credits
Client: Canal+

Agency: FCB Spain & FCB Los Angeles
Campaign: “Leave Wilhelm Alone”
Client Contact: Iñaki Martikorena, Bernardo Melero, Purification González
Executive Creative Directors: Pedro Soler, Eric Springer
Creative Team: Beatriz Pedrosa, Peio Azkoaga, Joao Freitas
Producers: Brendan Kiernan, Steve Devore, Thomas Anderson, Kate Borkowski, Kepa Vizcay
Production Company: Helo
Director: Alex Grossman
Lighting: Seamus Tierney
Sound: Sam Tornero Pulido
Web Developers: Carlos Lainez, Miguel Iglesias
App Developers: Joan Arbó, Jorge Cubillo
Social Media Strategy: Mauro Rodriguez, Jose Olivares
Poster: Beatriz Pedrosa, Marian de la Fuente
Planner: Manuel López
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