Monday 14 April 2014

Lurpak Cook's Range: Adventure Awaits

The new Lurpak spot proves once more that you can have great advertising with any product. Even butter. Wieden + Kennedy London transformed the cooking preparation to space exploration in this brilliantly directed spot for Lurpak Cook's range. Close ups turn food to planets and carrots to spaceships in an adventurous quest to reach new frontiers in cooking. If you missed the previous Lurpak work check here, here and here.

Credits:
Advertising Agency: Wieden+Kennedy, London, UK
Creative Directors: Sam Heath, Dan Norris, Ray Shaughnessy
Copywriters / Art Directors: Freddie Powell, Hollie Walker
Producers: Emma Wright, Chloe Roseman
Group Account Director: Helen Foulder
Account Directors / Managers / Planners: Katja Dienel, Angharad Thomas, Jennifer Lewis
Executive Creative Directors: Tony Davidson, Kim Papworth
Agency Executive Producer: Danielle Stewart
Production Company: Blink Productions
Director: Dougal Wilson
Executive Producer: Ewen Brown
Director of Photography: Stephen King Roach
Set Design: Lightning + Kinglyface
Editorial Company: Final Cut
Editor: Joe Guest
VFX Company: The Moving Picture Company
VFX Supervisor: Tom Harding
Flame Artist: Tom Harding
VFX Producer: Marianna Bruynseels
Shoot Supervisor: Bill McNamara
Grade: Jean-Clément Soret
Music+Sound Company: Wave Studios
Composer: Richard Strauss
Sound Designer: Aaron Reynolds

Monday 7 April 2014

HootSuite: A Game of Social Thrones

The seven kingdoms in the Game of Thrones opening sequence are reimagined as social networks in this fantastic animated clip from HootSuite. The social networks were not placed randomly but based to the unique characteristics of each kingdom. Facebook, Instagram, WhatsApp, Google, Google+, YouTube, Twitter, Snapchat and LinkedIn battle in the Game of Social Thrones!

Credits:
Producer/Director: Evan Aagaard, HootSuite
Lead Animator/Motion Designer: Clément Morin
Music Composer: Etienne Forget
Executive Producer: Cameron Uganec, HootSuite
Concept: Evan LePage, Hootsuite

Friday 4 April 2014

Volkswagen Kombi: Last Wishes

VW pays tribute to the iconic VW Type 2 (Kombi). The last Kombi was produced in Brazil in December 2013 and AlmapBBDO Brasil run a campaign for the "de-launch" of the model. They also gathered stories from the Kombi's drivers and made the following film with Kombi's last 15 wishes. The documentary took six months in the making.

From the legendary Woodstock painted Type 2, to the first drawing of the car from Ben Pon, the 4 minute film is full of special moments. The last wish fulfills Kombi's journey.

Credits:
Advertising Agency:AlmapBBDO, São Paulo, Brazil
Production:Spray Filmes
Director:Fernando Grostein Andrade
Creative Director:Andre Kassu, Marcos Medeiros
Executive Creative Director:Luiz Sanches
Art Director:Benjamin Yung Junior, Marcelo Tolentino
Copywriter:Marcelo Nogueira, Marcelo Pignatari Rosa
Executive Producer:Lucia Leite
Photographer:Fernando Grostein Andrade

Neue Zürcher Zeitung: The Digital Newspaper Holder

Convincing conservative newspaper readers about the advantages of a digital publication can be a hard task. Jung von Matt turned the classic wooden newspaper holders into a digital tool to surprise readers. With the use of LED boards inside the holders and the programming needed in order to receive RSS-feeds through an infrared transmitter, they managed to surprise readers and record a 2.7% increase in its digital readership for Neue Zürcher Zeitung from August to October 2013.

The Digital Newspaper Holder from not-enough on Vimeo.

Credits:
Jung von Matt/Limnat Zürich, Switzerland
Executive Creative Director: Alexander Jaggy
Copywriter: Cyrill Wirz
Art Director: Adrian Merz
Art Director: David Hanselmann
Graphic: Aude Kohler
Account Supervisor: Sabrina Arthur
Account Manager: Petra Moser
Social Media: Oliver Vedolin

Tuesday 1 April 2014

SXSW 2014: 10 Trends from Cake Group & Havas Media

Insights and trends delived from SXSW. From personal data ownership and anti-social media to cryptocurrency and earned media planning, this presentation from Cake Group worth the read.

SXSW 2014: 10 Trends from Cake Group & Havas Media from Cake New York

Monday 31 March 2014

PlayStation: Shock Belgium

Would you put your fingers in an electrical socket? Chances are you would if you wanted to win the new inFAMOUS: Second Son game for Playstation and have a little bit of fun doing it.

Playstation in Belgium, created an installation where you inserted two fingers in a socket and had to stand the electrical shock for 5 seconds to win.