Digital Strategy Toolbox 2014 by Julian Cole

Two year ago I've posted a presentation from Julian Cole, with the tools that digital strategist should use to cultivate killer insights on consumers, competitors and the industry. Now, Julian Cole is back with an updated Digital Strategy Toolbox that covers the 19 best free tools online.

The tools are broken up in to five categories of Consumer Research, Social, Website, Online Paid Media and Creative Inspiration.

Digital Strategy Toolbox 2014 from Julian Cole

Reborn to be alive: If you are going to do stupid things, at least become an organ donor and save up to 8 lives.

Every year people die waiting for an organ donation. The waiting list is too long. The donor list too short. The Belgian non-profit organisation Re-born To Be Alive wants to raise awareness about organ donation and make the topic more easy to discuss.

Duval Guillaume came up with this campaign for Re-born To Be Alive. It wants to make people aware of the fact that one donor can save up to eight lives. The brain however cannot be donated. And in some cases that’s a good thing.

Credits:
Agency: Duval Guillaume

Plan Parent: Too young to watch. Old enough to get married.

The numbers are staggering. Every minute 27 girls are forced into marriage. That’s 2 every second. Child marriage is a global problem.

The practice violates girls’ human rights, curtails their education, harms their health and sharply constrains their future.

Plan Belgium with the help of Duval Guillaume agency helped these girls to take over ‘age warnings’ in prime time on national television, in movie theaters and in youtube trailers and explain the problem. In these touching movies, 3 separate girls tell an emotional story and paint a true picture about this horrible tradition.

The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that’s exactly what you’re helping to achieve.

Credits:
Agency: Duval Guillaume 

North Face: Never Stop Exploring

Imagine going for shopping and while you are checking the clothes, the floor starts to shift and disappearing into the wall. This is the situation the customers of a North Face pop-up store in Korea had to deal with. The walls of the store were rock climbing walls and the customers had to hang on to the footholds or fall down. Then a North Face jacket appeared hanging from the center of the ceiling and customers had 30 seconds to decide if they would take a leap and grab the jacket before falling down.

A great stunt from Innored that delivers North Face's 'Never stop exploring' message.

Credits:
Agency: Innored, South Korea

Nestlé FITNESS Bra Cam

A woman walking around in London with a hidden camera in her bra counts the number of people who look at her breast. And yes, there are a lot. Nice stunt by Nestlé FITNESS to raise breast cancer awareness with their Pink Ribbon initiative. So, the message to all the women is #CheckYourSelfie, and help prevent breast cancer.

Credits:
Agency: McCann, Paris
Creative Director: Sarah Clift
Art Directors: Kate Pozzi, Sarah Clift, Caroline Gozier
Copywriter: Kate Pozzi
TV Producers: Sasha Mantel, Arnaud Lemens
Social Strategist: Mariam Asmar
Account: Cédric Vanhoutte, Cynthia Decant, Laurie Chappel, Leslie Adam, Julie Colombani
Production Companies: Outsider; The Corner Shop
Director: Ellen Kuras
Producer: Mel Nwanguma
Director of Photography: Ellen Kuras
First Assistant Director: Julian Higgs
Costume Designer: Lydia Kovacs
Editing: Rock Paper Scissors
Editor: Ted Guard
Postproduction: MPC
Music: Human

Ikea: Experience The Power Of A Bookbook

This time of year we usually see videos of high-end tech devices. IKEA decided to do exactly that but for a book. The 2015 IKEA Catalogue that mocks Apple videos, has it all. "The first thing to note is no cables, not even a power cable". This catalogue has an "original touch interface', "eternal battery life', it comes with  pre-installed content, 328 hi-definition pages and less than 400 grams, instant page loads with no lag. The 2015 IKEA Catalogue it's a "bookbook".

Credits:

Agency: BBH Asia Pacific
Client: IKEA
Creative Director: Tinus Strydom
Creative Director: Maurice Wee
ECD: Scott McClelland
Art Director: Germaine Chen
Head of Planning: James Sowden
Business Director: Jun Shea
Project Director: Lesley Chelvan
Social Strategist: Josie Khng
TV Producer: Daphne Ng
Print Producer: Brell Chen
Print Producer: Lesley Chelvan
Digital Producer: Phil Dabrowski
Director: Carlos Canal
Production Company: Freeflow Productions Pte Ltd
Photographer: Eric Seow
Photographer: Nemesis Pictures
Photography Producer: Jasmine H
Microsite Developers: Construct Digital

Bosch glides through your home one night... to vacuum

Bosch's employees break in your house, at night, while you sleep, to vacuum! Yes, you've read that right. BBDO Belgium challenge was to prove that the new Bosch Relaxx'x ProSilence vacuum is incredibly quiet so they send 2 guys to open two houses and vacuum them without waking the occupants. Then they went back in the morning to show to the house owners what they've done. Definitely a new approach to vacuum advertising.

Credits
Advertising Agency: BBDO Belgium
Creative Director: Sebastien De Valck, Arnaud Pitz
Art Director: Frédéric Zouag
Copywriter: Nicolas Gaspart
RTV Producer: Nicolas Van Poeck
Account Supervisor: Kris Van den Brandt
Advertiser Supervisor: Dimitri Peeters, Bosch, Jette, Belgium
Director: Hans Buysse
Producer: Hans Buysse
Production Agency: PIMPZ