The evolution of digital advertising: infographic

15 years of digital advertising have gone by and PointRoll made an infographic to remind us how the industry evolved. From the first Mac and Photoshop 1.0 to Flash, Google, iPad and Pinterest.

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Rainforest Alliance: Follow the Frog

Storytelling at its best. The video is very funny but also gets the message across. A guy goes through hell to save the rainforest. You don't have to do that. There is a simpler way. Just Follow the Frog! Shop for Rainforest Alliance Certified products. 



Credits:
Director: Max Joseph
Copywriter: Max Joseph
Producer: Aaron Weber
Actor: Tim Rock
Music: Jeff Conrad

Hyundai Santa Fe: Upskirt - by storm edge design

Upskirt shot in slow motion, erected nipples, hot ladies sexually aroused, all because of the new Hyundai Santa Fe and its Storm Edge Design. Fitzroy Amsterdam really worked on Hyundai's slogan "New thinking. New possibilities.".

Credits:
Agency: Fitzroy Amsterdam
Production: 100% Halal Productions
Client: Hyundai Netherlands

Samsung Galaxy S III: The Next Big Thing is Already Here

About a year ago, Samsung mocked Apple's fanboys waiting in an endless line to get the new iPhone. Now, they do it again. And, once again, who can blame them after the second in a row disappointing iPhone. The video is hilarious.

21 Swings: Exercise in musical cooperation

Together we achieve better things than separately. This installation in front of Université du Québec à Montréal’s Science Faculty is based on that notion. It is a giant collective instrument made of 21 musical swings; each swing in motion triggers different notes, all the swings together compose a piece, but some sounds only emerge from cooperation. Installations like this can lighten up a city.

  21 Balançoires (21 Swings) from Daily Tous Les Jours on Vimeo.


Credits:
Dailytouslesjours.com

Created by Mouna Andraos & Melissa Mongiat
With support from Quartier des spectacles de Montréal

Original Soundtrack by Radwan Ghazi Moumneh

Production: Antoine Clayette
Concept Team: Alexandre Landry, Eva Schindling, Luc-Alain Giraldeau
Design: Sébastien Dallaire, Alexandre Landry Programing: Eva Schindling

Technological Partner: Eski
Technical Direction: Vincent Leclerc
Project Management: Josiane Mercier
Programing: Patrick Keroulas, Vincent De Belleval

Midttrafik: The Bus

This is probably the best ever bus commercial. Taking the bus was never funnier and more cool than this. Kudos to the client for accepting the agency's idea.



Credits:
Advertising agency: M2Film
Copywriter: Thomas Falkenberg
Photographer: Rasmus Videbæk
Production Co: M2Film
Producers: Ronni Madsen, Jan P.
Director: Marc Wilkins
Published: September 2012

Vilnius Book Festival: Eye, Forehead, Nose

Read more. Think more. Go deeper into your mind.

Credits:

Advertising Agency: Not Perfect | Y&R, Vilnius, Lithuania
Creative Director: Marius Lukosius
Head of Art: Gediminas Saulis
Art Director: Remigijus Praspaliauskas
Iliustrator: Stasys Eidrigevicius
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Peugeot: Hybrid4 Parallax Site

If you like graphic novels then you'll love this parallax site for the promotion of Peugeot's new Hybrid4 Technology. Make sure that autoplay and sound are on. Been Greek I must inform you that the term parallax is derived from the Greek παράλλαξις (parallaxis), meaning "alteration".

TRY IT HERE

URA.RU: Make the politicians work

No budget. Just a lot of creativity. Ura.ru is a local site at Yekaterinburg – the fourth largest city of Russia. They wanted to pressure politicians to do something about the quality of the roads which is terrible. So, they drew the faces of the governor, the mayor and the vice-mayor in 3 potholes in the city center, made a PR campaign out of it and forced them to stop making promises and actually do something for the roads.



Credits:
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Egor Gavrilin
Illustrator: Alex T
Designer: Dmitry Maslakov

Antony and the Johnsons: Cut the World

Antony's voice goes beyond this world. The video clip, starring Willem Dafoe, Marina Abramović, and Carice van Houten, is based on last year's play "The Life and Death of Marina Abramović".

Carlton Draught: Beer Chase

Best chase ever. Four bank robbers walk into a bar full of cops. Then the most strange car-chase-without-the-car begins. Hilarious.



Agency: Clemenger BBDO, Australia

Axe hair: Office love

Strange creatures - a guy's hair and a woman's breasts - searching for true love. The creatures symbolize what each gender sees first. This is the second Axe commercial withing a month (watch the excellent Susan Glenn if you missed it) with a different tone of voice. The song is “True Love Will Find You in the End” by Daniel Johnston.



Credits:
Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Art Director: Dave Brown
Copywriter: Ian Hart
Head of Integrated Production: Justin Booth-Clibborn
Head of Broadcast: Lisa Setten
Agency Producer: Melissa Bemis
Business Affairs Manager: Laurie Litonjua
Business Director: Armando Turco
Strategy Director: John Graham
Production Company: Smuggler
Director: Filip Engstrom
DP: Martin Ruhe
Executive Producers: Lisa Rich, Brian Carmody, Patrick Milling Smith
Line Producer: Gustav Geldenhuys
Puppets: Jim Henson's Creature Shop
Editorial Company: Peep Show Post
VFX / Online: The Mill
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Quebec Automobile Insurance Society: Seatbelts

Buckle up. Stay alive. Simple as that.

Credits:
Advertising Agency: Lg2, Quebec, Canada
Creative Direction / Copywriting: Luc Du Sault
Art Direction: Jean Lafrenière
Account Planners: Mireille Côté, Alexandra Laverdière
Account Managers: Alexandra Laverdière
Photographer: Maude DeVarennes
Production: Julie Pichette
Digital Artists: Marc Rivest, David Boivin

Andes Beer: A singular man

Remember Edward Scissorhands? So did Del Campo Nazca Saatchi & Saatchi who managed to built a great story about a man with bottles of Andes beer in every finger. A great story out of almost nothing as you will see in the end. All they had was a small change in Andes bottle to work for.



Credits:
Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Director:Nico and Martin
Executive Creative Director: Maxi Itzkoff
Executive Creative Director: Mariano Serkin
Creative Director: Ariel serkin
Creative Director: Juan Pablo Lufrano
Creative: Diego Gueler Montero
Creative: Charlie Lanus
DoP: Javier Julia
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Old Spice: Muscle music

This is crazy. The idea, the setting, the interaction. Kudos to Old Spice and W+K for this interactive insanity. Play music through Terry Crews' muscles and record your own version using your keyboard.

Old Spice Muscle Music from Terry Crews on Vimeo.

Agency: Wieden+Kennedy

Audi A4: Virtual Twitter Race

Add 2.500 new Twitter followers and you could win a tuned Audi A4 for a year. Simple as that. A virtual race for a real prize. The first 10 contestants who will make it to the 2.500 new followers will get a key. One of these keys opens the door to a brand new Audi A4. If you are Canadian go to  www.PfaffTweetRace.com. The race started yesterday 27/8.

Credits:

Client: Pfaff Auto, Toronto
Campaign: Pfaff Tweet Race
Agency: Lowe Roche, Toronto
Creative Directors: Dave Douglass, Pete Breton
Digital Creative Director: Sean Ohlenkamp
Art Director: JP Gravina
Copywriter: Simon Craig
Producer: Kevin Quan
Account Director: Dave Carey
Account Coordinator: Leo Maia
Technical Lead: Tyler Beggs
Developers: Stephen Hobson, Matthew Gates, Michael McLeod
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Audi: Spheres installation

Futuristic installation in Copenhagen from Audi to show off their future brand ambitions. Three giant spheres were filled with a range of interactive and futuristic technology which included augmented reality video pads, giant video walls and concept cars. Each sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and their impact on the environment.

Audi Spheres from Pufferfish on Vimeo.

Credits:
PufferSphere and Integration – PUFFERFISH LTD - [pufferfishdisplays.co.uk]
Interaction and programming: KOLLISION - [kollision.dk/#sphere]
Concept and communication: KMS BLACKSPACE [kms-blackspace.com/#_el217]
Concept and architecture: SCHMIDHUBER [schmidhuber.de/en/project/audi-cross-over-event-kopenhagen-2012]
Build and Execution: CREATIVE TECHNOLOGY - [ctgermany.com/]
Build and Construction: A&A Expo Int. B.V. [aaexpo.nl]
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LEGO: The LEGO story

LEGO celebrates its 80th birthday with a beautiful 17min animated short film. So, if you want to know how it all started, sit back, have a drink, and enjoy the film.



Credits:
Animation: Lani Pixels
Animation director Kim Pagel
Narration: Kjeld Kirk Kristiansen (he is the grandson of LEGO founder Ole Kirk Christiansen).

Agent Provocateur: Show Your True Self

Enjoy the new dark and mysterious Agent Provocateur's film "Wilhelmina: Show your true self" with Monica Cruz. She is the younger sister of Penelope Cruz.

Credits:
Creative Director: Sarah Shotton at Agent Provocateur
Director: Tim Pope at Black Label Productions Ltd
Producer: Dominic Freeman at Black Label Productions Ltd
Director of Photography: Tim Maurice Jones
Production Designer: Russell De Rozario
Model: Mónica Cruz at Kuranda
Stylist: Suzie Harman
Hair: Eamonn Hughes at Premier Hair and Make Up
Makeup: Ashley Ward at Art Department

Louis Vuitton: The greatest words

Louis Vuitton pays homage to the words of Muhammad Ali. The two beautifully directed videos by Stuart A. McIntyre feature poet Yasiin Bey (Mos Def) and Calligraffitist Niels Shoe Meulman.

Louis Vuitton - Word from Stuart A. McIntyre on Vimeo.

Louis Vuitton - Dream from Stuart A. McIntyre on Vimeo.


Credits:
Agency : Ogilvy Paris
Managing Partner : Romain Lartigue
Creative Director : Kurt Novack
Art Director : Adrien Havet
Account Director : Dalila Joly
Art Buyer : Annette Hallum
Digital Producer : Talla Seck

Production House: Steam Films
Managing Partner: Jennifer Sykes
Executive Producer: Krista Marshall
Director: Stuart A. McIntyre
Producer: Paul Matthews
Cinematographer: Kris Belchevski
Camera Operators: Stuart Cameron, Claudio Manni, Luis Moreira

Editing: Posterboy
Executive Producer: Michelle Lee
Editor: Stephen Sora

Colour: Alter Ego
Executive Producer: Greg Edgar
Colourist: Wade Oldman

Online: Motor VFX
Flame Artist: Daniel Kelly

Music House: Apollo Studios
Executive Producers: Benedicte Luneau, Koo Abuali, Phillipe-Aubert Messier, Yan Dal Santo
Music: Mathieu Brault, Daenen Bramberger, Mike Wise
Singer: Michael Mooney,
Sound Design: Yan Dal Santo

DirecTV: Questions

I've posted some Cannes awarded Direct TV commercials bases on a ripple effect (1, 2, 3), but this new one, from Grey NY,  is a bit different. And it is a marvelous one. I'm not saying that because I'm a fan of John Cleese (well, I am), but this spot is so beautifully directed. Watch it a couple of times, at least, because Tom Kuntz managed to squeeze 23 different setups in a 30 second spot!



Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Creative Directors: Doug Fallon, Steve Fogel
Director: Tom Kuntz
Production Company: MJZ
Director of Photography: Jo Willems

Red Pepper Audio Books: Crusoe, Gulliver, Oliver

Nice illustrations. I like the tiny boom men on Gulliver's ad. Very funny.

Credits:
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Executive Creative Director: Liam Wielopolski
Art Director: Steve Dirnberger
Copywriter: Katherine Glover
Illustrators: Miné Jonker, Clinton Campbell
Published: July 2012
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Google Fiber: The Next Chapter of the Internet

From Dial-Up speeds to Broadband and, now, to Google Fiber. Google promises speeds 100 times faster. They call it, The Next Chapter of the Internet. To showcase this performance they made this awesome model installation with cars built by hand. The installation now resides in the Fiber Space in Kansas City.

B&B Hotels: Bacon, Cheese, Eggs, Sandwich

Simple but nice.

Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Volker Schrader
Creative Directors: Diana Sukopp, Mathias Henkel
Art Directors: Anne Henkel, Christian Kuzman
Copywriter: Felix Seiffert
Photographer: Marc Wuchner
Art Buyer: Katja Bonnert
Retouch: Werner Schlaghecken
Craft: Anne Henkel
Published: July 2012
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Amstel Lager: The boxer

This is top-notch advertising. The new spot for Amstel Lager has it all. Great filming, photography, script, soundtrack and most important a solid insight. It talks about taking your time and doing things right. It is the story of boxer, Thapelo ‘Tick Tock’ Mokoena, who was impatient, tried to get a title too soon and fell. With the help of the community that supported him, he learned to take his time, rediscover the joy of boxing, and made a glorious comeback.



Credits:
Advertising Agency: OwenKessel, USA
Executive Creative Director: Donovan Bryan
Creative Director / Copywriter: Mike Cook
Art Director: Martin Sing
Production Company: Velocity Films
Director: Greg Gray
Editor: Ricky Boyd / Deliverance 

New York International Latino Film Festival

Great set of ads. Funny, to the point and so true. Holywood movies are so predictable. The recipe is the same everytime. The tagline: "Some movies are easy to make, films are a different story." talks to the heart of film lovers.

Credits:
Advertising Agency: Wing, New York, USA
Chief Creative Officer: Renata Florio
Associate Creative Directors: Alvaro Naddeo, Ruben Salavert
Art Directors: Alvaro Naddeo, Said Fayad
Copywriters: Facundo Paglia, Ruben Salavert
Account Executives: Daniel Gergely, Marieugenia Cardenas
Illustrator: Alvaro Naddeo
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Audi: Audi City London - Digital Showroom

Audi launched its first digital showroom. Audi City is the showroom of the future. It is compact. It uses state-of-the-art technology to showcase, in a fully digital way, Audi's entire model line-up. The video is impressive, this showroom might be the future, but, call me old fashioned, I like to get inside a real car when I go to a dealer.

Christoffer Relander: We are nature

Great photography. All images are done “in-camera” while shooting with a Nikon D700. After processing, the contrast and tones were adjusted. The hand portraits are all triple exposed.

Photographer: Christoffer Relander
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