Thursday, 17 March 2011

adidas is all in: 120 Edition

Here is the new adidas' global campaign produced by Sid Lee.

For the first time adidas brings together the three aspects of the brand -adidas Sport Performance, adidas Originals and adidas Sport Style - in one spot. In 120 seconds we watch an all stars parade with football stars Lionel Messi and David Beckham, skateboarders Silas Baxter-Neal and Lem Villemin, the basketball star Derrick Rose from Chicago Bulls, Katy Perry the pop star and B.o.B from Hip Hop scene among others.

Passion is the key word. Passion not just in sports, but in music, art, fashion. Passion in you.

If you like the song you might want to know that it is called Civilization and the band is Justice.

Advertising Agency: Sid Lee, Montreal, Canada
Director: Romain Gavras
Music: “Civilization” from the new album from Justice.
Adidas Canada president: Steve Ralph
Adidas USA president: Patrik Nilsson

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