Thursday, 17 March 2011

FAGE Total Plain Extraordinary

FAGE Total is a Greek yogurt. A few days ago a friend of mine showed me this video. I was thrilled that finally a great TV spot was produced in this category for the Greek market. UNFORTUNATELY this great spot is from the USA. Why is it so difficult for Greek marketers to accept new ideas? Why is it so difficult to understand that doing this kind of advertising helps their brands to develop? Instead all the companies in this category, not only Fage, continuously makes boring ads. It's sad.

Plain was the same as it ever was the same.
Plainly plain...
Samely same...
But then...someone lit the flame.
Plain rode away on lion's mane.
Where plain met fruits with strangely names.
Such wonderful things they did contain.
A shot of life to a hungry vein.
The captive beast who broke the chain.
And there upon that fruited plane,
is where plain became what plain became.
So much more than more than plain.
Plain will never be the same.

Produced by PSYOP

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