Carlsberg wants to unbottle the people of Sweden. The problem is that they are probably the most reserved people in the world. So, Carlsberg challenges Sweedes to loosen up and unbottle themselves with the help of Carlsberg's iPhone app.
From April 5th to April 17th, people will try to complete the 500 challenges required in order to become one of 10 finalists who have a chance to win the ultimate party in Hong Kong.
Check out the site here
From April 5th to April 17th, people will try to complete the 500 challenges required in order to become one of 10 finalists who have a chance to win the ultimate party in Hong Kong.
Check out the site here
- Agency: Akestam Holst
- Client: Carlsberg
- Creative Director: Martin Cedergren
- Art Director: Bjorn Gustafsson
- Copywriter: Patrick Dry
- Creative: Alex Picha
- Creative: Ida Tenggren
- Creative: Jerker Winther
- Creative: Sara Clewemar
- Production Company: B-Reel
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