Monday, 25 April 2011

Playstation: Mr.Lee, Tailor to Superheroes and Villains

To promote DC Universe online, the new PlayStation 3 game, in which everyone can be a superheroe or a villain, we created an unusual tailor shop. Mr. Lee´s tailor shop is specialized in handcrafting custom suits for heroes and villains. So his clients can live the same experience as the game in the offline world.

Leo Burnett Iberia promoted DC Universe, a Playstation 3 Game, in a very innovative way. In this game the player is able to choose the superpowers he wants and create his own superhero and his suit. So, Leo Burnett gave everyone the opportunity to create their own superhero costume at Mr. Lee's Superhero Tailor Shop and bring the game experience in the real world.

Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Global Creative Director: Mark Tutssel
Executive Creative Director: Chacho Puebla
Creative Directors: Juan Sevilla, Juan Christmann
Art Directors: Bruno Nakano, Juan Sevilla
Designer: Bruno Nakano
Copywriter: Juan Christmann
Head of Digital: Asier García
Head of PR: Sarah Okrent
Head of Events: Cristina Baixas
Creative Advisor: Tura
Head of Programming: Victor Moreno
Programmer: Luis Marcano

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