Monday, 25 April 2011

Budweiser: Poolball

I love new sports. And this really is one I would love to play. Unfortunately I don't live in Buenos Aires.
Ogilvy Argentina created for Budweiser a new sport “Poolball” to bring together two great passions of men, nightlife and soccer. 
Two teams of 2 players each, play pool on a 7x3 meters long table, with 15 redesigned soccer balls. The well known pool rules apply, although there is one tiny difference. In “Poolball” you don't use a stick. You use your feet.

You can imagine the setting of the presentation of “Poolball”. Women, music and beer. Lots of it.
Also, they had Fox Sports and ESPN broadcasting live the event. "Poolball" is now touring around bars and pubs of Buenos Aires.

Advertising Agency: Ogilvy, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Federico Fragola
Art Director: Tomás Lavagno
General Manager: Germán Yunes
Managing Director: Diego Raspo
Account Director: Georgina Roccatagliata
Account Executives: Giselle Estevez, Jazmín Salas
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Guillermo Astobiza
Production House: Awards Cine
Table Developers: Sodapasta
Director: Viviano Romero
Executive Producer: Guadalupe Gallardo
Director of Photography: Pablo Iacovone
Edition: Viviano Romero
Post Production: La Sociedad Post
Music Designer: Mariano Iezzi / CCCI
Responsible for the client: Pablo Beltrán

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