Sunday, 24 April 2011

The Quebec Federation of Family Doctors: Fall, Hospital, Mirror (Rip Off ?)

"In Quebec, more than 3 million people are without access to a family doctor. When someone lack access to a family doctor, all his family suffer. Without government funding, this situation will continue to deteriorate."

The art direction is very good, the concept very strong, the message clear. The campaign will surely do its work. Everything would be perfect if the idea was original. But it's not. And I don't know if the agency is aware of it, but when your idea is similar to a Cannes awarded idea then, I get suspicious.

Advertising Agency: BCP, Montreal, Canada

The original Cannes Lions 2009 idea:

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: David Bowman
Copywriter: Steven Jackson
Account Manager: Alexandra Klujin
Account Supervisor: Chris Yong
Art Buyers: Skye Houghton, Alice Quiddington
Art Director: Vince Lagana
Photographer: Gary Sheppard
Other Credits: Marcus Thyer @ Cave

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