Editorial Dossier Platinum Pencil: The Counter Demoralization

This is so funny. People working in advertising get their revenge. Enjoy!




Advertising Agency: Young & Rubicam, Argentina
Creative Directors: Darío Rial, Diego Tuya, Martin Goldberg
Art Director: Gonzalo Fernández
Copywriter: Juan Ignacio Galardi
Executive Creative Director: Martín Mercado

Nike: The day the stadium spoke

In this Nike Argentina spot, first aired last Sunday during the final of Copa America, one of the most watched sport events in Latin America, the 'voice of the stadium' delivers a rousing message to soccer players from the Boca Junior team.

Boca Junior is Argentina's biggest team and is sponsored by Nike, but has been struggling recently. The ad was filmed as the players attended a training session in the Bombonera stadium, taking them by surprise.

Agency: BBDO Argentina

Paramex: End the Pain

Amazing details. A work of art.

Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Eric Yeo, Troy Lim, Yuwono Widodo
Art Director: Anthony Tham
Copywriter: Adrian Yeap
Illustrator: Eric Foenander
Illustrator: Qiu Jing

Old Spice: Fabio Vs Isaiah duel - Mano a Mano

Let the games begin. Who do you think will win this duel?

Fabio challenges Isaiah.


Mano a. Mano


Isaiah accepts the challenge


Showdown on youtube

Agency: Wieden and Kenedy

Citroën UK: DS4SEEKERS - A game of hide and seek

A game of hide and seek in the real and virtual world by Citroen UK for the promotion of the new DS4. The campaign "DS4SEEKERS". Players use their mobile phones to hide or seek virtual DS4s on Google Maps and Google Streetview and score points in order to win a real DS4. With each point you get one entry into the draw so the more points you get, the more chances you have of winning.

It's cool that you can play out on the streets, if you have the time of course and online if you don't. The game will run for two 10 day periods, with the second planned for September 2011.

Agency: OMD UK.

Captain Morgan's: Glass

Captain Morgan saves the poor little waitress and gets the party started.



If you liked the song here it is:




Advertising Agency: Anomaly, USA
Art Director: Jon Zast
Copywriter: Andy Carrigan
Creative Directors: Mike Byrne
Producer: Andrew Loevenguth
Prod Company: Smuggler
Director: Tom Hooper
EPs: Brian Carmody, Patrick Milling Smith
Editorial: Rock Paper Scissors
Editor: Adam Pertofsky
Asst Editor: Aaron Tompkins
Producer: Helena Lee
Telecine: Company 3
Colorist: Tim Masick
Post/Effects: Framestore NY
Senior Producer: Satoko Iinuma
VFX supervisors: Jonathan Hairman, Andy Rowan-Robinson
Lead Flame artist: Ben Cronin
Flame: Murray Butler, David Forcada, Miyuki Shimamoto
Flame Assists: Sabrina Tenore, Mayuko Saito
CG lead: Andy Rowan-Robinson
CG artists: Michitaka Inoue, Jessenia Nauta, Chris Caulfield, Tyler Heckman, Jenny Bichsel, Jesse Flores, Christina Lum
Audio Post: audioEngine
Mixer: Tom Goldblatt
Producer: Jessie Meade Executive
Producer: Sharon DiTullio-Tepper
Music: Pull
Sound Design: Noises
Digital Sound Designer: Kim Christensen

Skittle: "Newlyweds" - Dir. Cousins (parody)

Guy unloads his load of Skittles all over his wife. Satire by Share The Rainbows, a digital parody of Skittles.

HUGO BOSS: HUGO Just Different - The YouTube Interactive Experience

A head turning interactive experience by Hugo Boss for the promotion of the new fragrance "HUGO Just Different". They shot a video with three variations which you can watch simply by moving your head left or right. Your webcam picks up the movement and the site's head-tracking technology reads it and changes the video.

You can choose between movie, story and theatrical mode. Each version contains different elements. It is definitely worth checking out. If you don't have a webcam you can use left and right keys on your keyboard.







   

Primitive: Have A Yummy Summer

With this post i wish you a great weekend and a yummier summer.

Toyota: Window to the World

With this installed everyone would like to ride on the back seats of the car.


"Imagine when a journey from A to B is no longer routine as your car in the near-future encourages a sense of play, exploration and learning. This is the image engineers and designers from Toyota Motor Europe (TME) and the consultancy arm of Copenhagen Institute of Interaction Design (CIID) had for Toyota’s “Window to the World” vehicle concept." More info here

Mountain Dew: Paintball street art

Mountain Dew launched a street-art campaign through a Facebook competition. Fans are challenged to create a street art masterpiece and win £5K. For the promotion of the campaign the artists Graffiti Kings used paintball guns to create Johnny Knoxville and Dave Grohl faces in London’s graffiti hub, the Leake Street Tunnel.
Impressive work.

Aides: Sexy fingers

Once more, Aides runs a naughty and hilarious campaign. Sexy Fingers. They do a lot of things. The most important though is they can also test for Aids.

Enjoy the spot then visit the site to play with whatever you want to. If you want more, there is an Android app as well.

Agency: JWT Paris
Client: Aides
Creative Director: Ghislain de Villoutreys
Art Director: Elodie Matyjasik
Illustrator: Jean-Michel Tixier
TV Production: Charlotte Saint-Paul
Music: Flairs
Production: Frenzy Paris
Website Development: Anonymous

Nike: Addiction

Run. It's an addiction that's good for your body. The director did a great job on this one. The spot makes you want to start running. So, if you're not into running yet, get addicted soon.



Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Rodrigo Castellari
Copywriters: Eduardo Lima, Pedro Prado
Typography: Mario Niveo
Head of Art: João Linneu
Director: Jones+Tino
Aired: July 2011

New Old Spice Guy Fabio: Hair, Piano, Fireplace, Mountain Top

Meet Fabio, the new Old Spice Guy. Can he step into Isaiah Mustafa's shoes? Is it a very bad sequel to a multi-awarded campaign or a very bold move from Wieden & Kennedy and P&G. What do you think?

Agency: Wieden+Kennedy.

Zeeman:Guerrilla stunt at Amsterdam Fashion Week

Impressive guerilla stunt form a Dutch low budget clothing retailer. Only 7 people new about this and they fooled everyone. They worked with many professionals to launch "FRANK", a fake high priced brand, they entered the Fashion Week, earned a lot of free media coverage and surprised the whole Dutch fashion world.

Click cc for subs.

History of F-Commerce: Slideshare Presentation and Infrographic

Last week, SMI (socialmediainfluence.com), posted an infographic about the history of F-Commerce. The response was great so they published yesterday the following presentation. The social commerce will top $30 billion by 2015. The primary driver will be Facebook commerce. Only few take part in this game but soon more will follow. In Greece, we still try to convince our clients to built a Facebook page.

The History of F-commerce: How Facebook is changing online retail

View more presentations from Social Media Influence

Amnesty International: 50 years Freedom of Expression

Great work from Bold Ogilvy Greece for the Amnesty International's 50 years.

The copy reads: "It would be great if they waited for you to think about it. Become a member now."










Agency: Bold Ogilvy
Yannis Sideris: Executive Creative Director
Lazaros Nikiforidis: Creative Director
Vangelis Tolias: Associate Creative Director
George Kouveliotis: Copywriter
Katerina Tsoumpa: Copywriter
Rebecca Salmona: Account Director Maggie Adamou: Account Manager
Production (Bold Ogilvy): Vassia Pierrou
Production Company: Modiano
Director: Argyris Papadimitropoulos

Ray-Ban: Flip Out New York Experience

What goes in must flip out. Ray-Ban and Sunglass Hut created an kaleidoscopic experience in New York on June 2nd. Seen the film I'm certain that it must have been a flip out experience.

Heineken Light: Handlebar Moustache

The new Heineken Light's spot after snakeskin jacket. I'm waiting for the third one.



Agency: Wieden + Kennedy New York

ToyToyota: Backseat Driver

ToyToyota is a new Toyota's toy brand and this iPhone app is the first of a series. It allows your kids to drive the same route as you from the back seat of the car through the iPhone's GPS functionality. Your kid can collect points by collecting items and landmark icons, customize the car, save the route and tweet it.

Smart: Little Billboard

BBDO Toronto made miniature billboards to celebrate one of the smallest cars. Smart.

Advertising Agency: BBDO, Toronto, Canada
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Group Account Director: Steve Groh
Photographer: Ross Proietti
Typographer: Evan Dermitt
Executive Creative Director: Ian MacKellar
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Absolut: It all starts with an Absolut blank

A global creative movement by Absolut. 18 artist from various fields including drawing,  painting, sculpting, print, film making and digital art, take the bottle as a blank canvas and create art. The campaign will range from TV and print to outdoor, events, digital and experiential marketing.

See more visuals and learn more about the artists here

Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: Mark Figliulo
Creative Director / Copywriter: Sue Anderson
Associate Creative Director / Art Director: Hoj Jomehri
Dir. Art Production: Teresa Rad
Exec Producer: Robert Valdes
Sr. Producer: Darryl Hagans
Asst. Producer: Ellen Fitzgerald

Lenovo: Boot or Bust

This is one extreme product demo. A Lenovo laptop gets thrown out of a plane to showcase that it can boot in less than 10 seconds.



Advertising Agency: McKinney, Durham, North Carolina, USA
Creative Director: Glen Fellman
Art Director: Rachel Marshall
Copywriter: Alex Saiz
Producer: Brian Kessman
Interactive Production Coordinator: Jesse Wright
Published: July 2011

Dry The River: 3D parer horses

Excellent work from FOAM for the promotion of the latest single "No Rest" of the "Dry the River" band.

And the making of:





Agency: FOAM / Sony Music Creative
Creative directors: Phil Clandillon & Steve Milbourne
Creative: Xavier Barrade
Producer: Simon Poon Tip
Director: Ricky Stanton
Screenprinting: Bob Eight Pop


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Intel and Toshiba: Inside. A social film

Intel and Toshiba launched Inside, a social film experience as they call it, directed by JD Caruso (director of Disturbia), starring Emmy Rossum and You. Using social media you can interact with characters in real time, affect the plot, and possibly earn a featured cameo alongside Emmy Rossum in the final film.


You can audition online. Just get in front of your webcam, and read the given script. 
The film starts on  July 25. 





Agency: Pereira & O'Dell San Francisco
Client: Intel/Toshiba
Production Company: RSA Films
Director: D.J. Caruso
Interactive Production Company: B-Reel
Cinematographer: Mauro Fiore
Additional Music: Squeak E. Clean
Editorial: The Whitehouse
Editor: Josh Bodnar
Assistant Editor: Shane Reid
Editorial Producer: Joanna Manning

Aerie Fall 2011: Love is Funny

Nice colours, music and girls in their underwear.  

The Fantastic Flying Books of Mr. Morris Lessmore iPad App

Amazing visuals and a well-written story by author William Joyce, an x-Pixar designer and Moonbot Studios. 




The Fantastic Flying Books of Mr. Morris Lessmore iPad App Trailer from Moonbot Studios on Vimeo.

Greenpeace: Nike vs. adidas detox challenge

Greenpeace launched a new campaign where Nike and adidas are challenged to detox their brand because they are playing with toxic polluters. Suppliers of both brands release hazardous chemicals into major China rivers. 

Find more about this issue here. 
Check also the site where you can customize the video and post it on your wall with your name in the end.

Kenny Powers - K-Swiss MF CEO

Another great video with Kenny Powers as the motherfuckin CEO of K-Swiss.




Advertising Agency: 72andSunny, Los Angeles, USA
Chief Creative Officer: Glenn Cole
Creative Director: Barton Corley, Matt Murphy
Copywriter: Matt Heath, Teddy Miller
Junior Designer: Ben Dean
Director: Jody Hill
Director of Film Production: Sam Baerwald
Film Producer: Danielle Tarris
Director of Interactive Production: Rebekah Jefferis
Production Company: Caviar

Stella Artois Cidre: Le President

Mother London was given a a brief to differentiate Stella Artois' Cider from the other well-established ciders in the U.K. The results is the following spot featuring "Le President" of Stella Artois addressing the nation in order to set things straight. C'est Cidre, Not Cider.





Agency: Mother
Client: Stella Artois
Production Company: Park Pictures
Director: Joachim Back
Editor: Russel Icke
Post Production: MPC
Audio Post Production: Factory

Dark Knight Rises: Teaser Poster

Christopher Nolan's "The Dark Night Rises" teaser poster has been revealed. The iconic logo of Batman forms above the destroyed Gotham city. Can't wait to see the movie.

  

ICM: Get The Rhythm

Funny approach for ICM (Institut de Culture Musicale).



Advertising Agency: Marcel, Paris, France
Creative Director: Emmanuel Lalleve, Florent Imbert
Art Director: Nicolas Damiens
Copywriter: Julien Sens
Director: Laurent Gillot, Aurélia Vernhes
Sound Design: Sebastien Crueghe
Animation: Laurent Gillot & Aurélia Vernhes

Vibrocil: Perfume, Roses, Pie

Advertising Agency: Centrade Saatchi&Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Art Director: Ionut Vlad
Copywriter: John Pallant, Andreea Bagita
Illustrator: Mihai Tenovici
Additional credits: Liana Petrascu, Ema Spirache, Corina Bratu

What would Don Draper do?

This calls for a drink.

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Bavaria: Personal Beer Trainer

Kelly is Bavaria's personal beer trainer. Go Kelly. More on Bavaria's facebook page

Beetroot: Blink sparkling wine & Trata on ice (Dielene awards)

Beetroot, a Greek design group, is amongst the 40 winners of the Dielene Awards with 2 different projects. "Blink sparkling wine" and "Trata on ice". Bravo!

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Bob Studio: Eleia

Nice package design from "Bob Studio", a Greek graphic design studio, for Eleia, a small Greek olive oil brand. The guys at Bob Studio are happy to see that their work made Dieline's latest top 10 package designs. Keep up the good work guys.

Goodbye Wallets infographic

By 2015 mobile phones will be a our new wallets according to this infographic by G+.
All the major players are getting ready because the pie is very big and the time is relentless.

 

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Amnesty International: 50 Years

Exceptional music, art direction and story for the 50th anniversary of Amnesty International. Directed by Carlos Lascano, produced by Eallin Motion Art and Dreamlife Studio, with Music by Academy Award Winner Hans Zimmer and Nominee Lorne Balfe. Check also the making of.


AMNESTY INTERNATIONAL - 50 years from Carlos Lascano on Vimeo.

Check the Making of video at: vimeo.com/​24961694

 
Director: Carlos Lascano
Music: Hans Zimmer, Lorne Balfe

Producers: Lukáš Skalník, Martin Hovorka, Paula Lema, Carlos Lascano
Production Managers: Ivanna Kozak, Pavla Martinovská, Martin Štefan 

Script: Carlos Lascano, Paula Lema
2D, 3D Team: Jiří Forejt, Martin Hanschild, Josef Kasal, Pavel Kout, Martin Ličko, Dmitry Medinsky, Ondřej Přidal, Renata Stránská 

Matte Painter: Leo Verrier 

Puppet Animation: David Sukup 

Scale models: Pavel Kout, Jiří Mlčák, Marek Skalník

Cast: Monika Řezníčková

Technical support: Jan Řada, Jakub Gobel 

Sound Postproduction: Basefloor – Michal Dvořák

Sound Designer: Michal Dvořák 

Final Color Grading: Jan Černý

Tribal DDB: Wheel of Fortune

Stop wasting your time thinking of new digital ideas. Just rest and enjoy the summer.
Tribal DDB launched a site called "Wheel of Fortune" where you can put your clients name, spin the wheel and get a PDF file with the presentation ready. It includes the logo, the idea and a visual cue. 

It's funny. Give it a try here

Agency: Tribal DDB New York

Creative Director: Saman Rahmanian

Copywriter: Hunter Simms

Art Director: Sherina Florence

Sound Design: Antony Demekhin

Programming: Andronicus Riyono

Voice Talent: Steve Brauntuch

Ballantine’s: First Ever Animated Tattoo

An animated tattoo done in real time for the new campaign of Ballantine's

WWF: Botanimal

The artwork is simply amazing. Spend some time and try to find all the animals.

 

Advertising Agency: Marcel, Paris, France
Chief Creative Directors: Anne de Maupeou, Véronique Sels, Sébastien Vacherot
Copywriters: Samuel Volk, Anaïs Boileau
Art Directors: Anaïs Boileau, Samuel Volk
Art Buyers: Jean-Luc Chirio, Aurélie Lubot
Account Supervisor: Blandine Mercier
Other credits: 3D Platinum, FMD

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Artis: Babyboom

A nice guerrilla campaign for Artis, the Amsterdam Zoo. They had a baby boom, so they placed removable stickers of baby animals in real sizes, on posters. Passers by could remove the stickers and place them wherever they wanted into town.

Artis Babyboom Case Movie from Ruben Röben on Vimeo.


Agency: Dawn

The Social Practice: 12 trends from Cannes 2011

The Social Practice made a nice sum up of 12 key trends as they emerged on this year's Cannes Cyber Lions.

12 Trends from Cannes 2011

View more presentations from The Social Practice

More at http://www.thesocialpractice.co.uk/

WE MISS YOU: Nature Misses You

What an amazing work by 3 students from Filmacademy Baden-Württemberg (Germany) who claimed that they didn’t care about nature.So they created this film to get people back in touch with nature.

WE MISS YOU from fireapple films on Vimeo.



http://www.wemissyou.de

Advertised brand: www.wemissyou.de

Advert title(s): WE MISS YOU

Advertising Agency (Name, City, Country): Filmakademie Baden-Württemberg

Director: Hanna Maria Heidrich

Producer: Steffen Wilhelm, Sebastian Bandel

DOP: Jann Döppert

Production Designer: Jill Schwarzer

Editor: Benjamin Entrup

Music by: Philipp Noll & Axel Huber

VFX Supervisor: Sebastian Nozon

VFX: Tonio Freitag

Published/Released/Aired (Month, Year): June 2011

Get Satisfaction: What makes people want to follow a brand?

We all advise our clients to invest on social media. The following infographic by Get Satisfaction is very useful because it shows that people not only purchase products but also they recommend them on friends and family.

 

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