Coca Cola: Share a Coke

Coca Cola in Australia, changes the packaging for the first time in 125 years for its new multi million dollar summer campaign. They will print people's names on the bottles and encourage them to "Share a Coke" together. On December, they will Share a Coke with Santa and his reindeers.


Coca-Cola South Pacific marketing director Lucie Austin said in a statement: “We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with or have yet to connect with. We've put names on Coca-Cola bottles so consumers will have fun finding their friends' and family members' names and then enjoy sharing a Coke together.”

Stihl: Get Real. Get Outside

The new campaign for STIHL Australia, will the tagline "Get Real. Get Outside" will go on air this Sunday, October 2nd. The spot illustrates how we let ourselves be digitized and urges us to go outside.



Agency - Whybin\TBWA Sydney and Melbourne
Matty Burton - Executive Creative Director
Dave Bowman - Executive Creative Director
Paul Reardon - Executive Creative Director
Russ Tucker - Digital Creative Director
Dean Hamilton - Senior Copywriter
Hannes Ciatti - Senior Art Director
Margot Ger - Producer
Jo Allach - Producer

Production
Production Company - GoodOil
Hamish Rothwell - Director
Sam Long - Producer
Russell Boyd - D.O.P.
Post Production - Fin Design & Effects

Sound
Elliot Wheeler - Turning Studios
Emma Hoy - Producer

Laurelle Esse - Account Director
Jeremy Smart - Digital Account Director
Alana Cobbledick - Account Director
James Needham - Strategic Planner

Jive Talk: Augmented Reality CD Package - QR Code

This interactive CD package was designed for Jive Talk's latest album '123 Jump!'. To enhance fans' experience with the band, Rethink Canada, created an online animated experience using Augmented Reality and Quick Response codes.



Agency: Rethink Canada

Ikea: More Appliances

IKEA's new spot. Weird and funny.



Advertising Agency: Forsman & Bodenfors, Sweden
Project Manager: Maria Bergqvist
Agency Producer: Magnus Kennhed
Art Director: Silla Levin
Copywriter: Marcus Hägglöf, Rickard Hallberg
Production Company: Folke Film
Director: Tomas Mankovsky
Producer: Joi Persson
Project Manager: Madde Otto
Director of Photography: Göran Hallberg
Set Designer: Wilda Wiholm
Grade: Chimney Pot
Offline: Thomas Lagerman
Sound: Ljudligan/Frippe
Online: Swiss

Yoga Outreach: Zombies

Yoga Outreach is a Vancouver based registered charity. Their mission is to identify, develop and deliver healing and life-affirming yoga programs to people who can not directly access these resources. Yoga Outreach partners with volunteer teachers and facilities and organizations to provide free yoga.
In their latest campaign we see zombies experience the benefits of yoga.

Agency: John St.

Twitter Vs Time: infographic

When is the best time to tweet? Check out this useful infographic created by Lemon.ly.

Carlsberg: stunts with bikers in cinema

An interesting experiment by Duval Guillaume Modem for Carlsberg in Belgium to support the baseline "That Calls for a Carlsberg". Innocent couples entered a theatre full of bikers and only two seats left. Some chickened out but some had the nerves to sit down and celebrate their choice with a big applause from the bikers and a cold Carlsberg.
This is how you make a viral video. Good job.




Agency: Duval Guillaume Modem

Sheridan College: Design, Illustration, Photography

Advertising Agency: Rethink Communications, Toronto, Canada
Creative Director: Ian Grais
Art Director: Joel Arbez
Copywriter: Dave Thornhill
Illustrator: Kagan Mcleod
Photographer: Matt Barnes
Published: September 2011

Tasca D'Almerita: A Glass of Sicily

A wonderful video from Sicilian wine brand Tasca D'Almerita. When you drink their wine you experience the uniqueness of Sicily.




Advertising Agency: Mosaicoon, Palermo, Italy
Art Director: Juan Serrano Ortiz, Manuela Di Pisa
Copywriter: Nicolas Bartleby
Client Director: Pietro Sorce
Agency Producer: Spela Marincic
Production Assistant: Elisa Viola
Head of Seeding: Marco Imperato
Seeders on project: Alba Caponetto, Gabriella Trapani
Sound Director: Francesco Di Marco
Music composed by: Giampiero Riggio

Chipotle: Back to the Start

A farmer forgets his roots, goes industrial and then he realises that he made the wrong decision and returns to his previous way of living. The song is a Willie Nelson cover of "The Scientist" by Coldplay.



Direction / Design / Animation: Quayola
Producer: Beccy McCray
Sound Design: Matthias Kispert
Photographer: James Medcraft
Animation: Kieran Finch, Cai Matthews
Programmers: Mauritius Seger, Evan Bohem
Technical Support: Patrick Hearn
Production Company: Nexus

HOPE lingerie: Car, Credit Card, Mommy

HOPE lingerie and Gisele Bundchen give you lessons on how you should tell bad news to your husband.








Advertising Agency: Giovanni+Draftfcb, Sao Paulo, Brazil
Creative Director: Adilson Xavier, Benjamin Yung Jr e Ricardo John
Copywriter: Ricardo Martin & Luiz Kanadani.
Art Director: Benjamin Yung Jr.
Group Account Director: Tania Müller
Agency Producer: Karina Bueno, Ana Flavia Lucca, Vivi Guedes e Victor Alloza
Director: Nando Olival
Production: O2 Filmes
Music: Tesis
Voice: Mano Bap

50 Cent: Street King

50 Cent launched his energy shot called Street King. For every shot sold a meal is provided for a child in need.

Find more about Street King here.

Google: Introducing Google Wallet

Get ready to put your wallet aside. Google wallet is now live for Sprint Nexus S 4G mobile phones. Google plans to expand the app to other phones as well.

LYNX: Rules to Rugby

At last. Lynx explains the rules of Rugby in easy to follow way. Great job guys.

Heineken: Legendary football

Heineken's new campaign for 2011/2012 UEFA Champions League season with Gianluigi Buffon, Rene Adler, Patrick Vieira, Clarence Seedorf and Ruud Van Nistelrooy. 

Agency: Wieden & Kennedy Amsterdam

THEY: Tweet a brief

THEY is an Amsterdam based creative agency and they have created a nice contest to find an intern. The have used Twitter to post 3 briefs. The best reply wins the internship. 

"A briefing should be brief. anything over 140 characters = bullshit. submit ur answer to a briefing as Reply or DM. best idea wins a 6mth paid internship at

http://stufftheydo.tumblr.com/"

Agency: THEY

MCAC: Rhian touches herself.

The sexy glamour model Rhian Sugden, touches herself on camera and invites you to do the same and check yourself for prostate cancer. This educational film was shot by the renowned photographer Rankin for the MCAC (Male Cancer Awareness Campaign)

Greenpeace: 40 years of victories

A nice tribute for the 40 years of Greenpeace's victories.




Credits:
Production company: Gorgeous/Les Telecreateurs
Director: Peter Thwaites.

ECPAT-USA PSA: Dragons Aren't The Only Monsters:

ECPAT fights against prostitution of children and sex trafficking. Good work form JWT New York who worked on this Public Service Announcement (PSA).



Agency: JWT New York

Triodos Bank takes over Times Square's Nasdaq and Reuters ticker tapes

The guys at Dawn made a really nice ticker tape takeover in Time's Square to communicate to a hard-to-reach target group, that they don't have to choose between profit and planet. They can have both with Triodos Bank, one of the world's most sustainable banks. The takeover by Triodos Bank makes one thing absolutely clear; it’s time we find new ways to measure our prosperity and well-being, rather than just looking at profit and loss in the stock market.


Triodos Bank takes over Times Square’s Nasdaq and Reuters ticker tapes from Triodos Bank Nederland on Vimeo.


Agency: Dawn

Solidar: The secret Clooney Commercial that shocked Nespresso

Solidar is using George Clooney's name as the mean to put pressure on Nespresso to stop the exploitation of coffee pickers and commit to fairly traded coffee.

PETA and Elisabetta Canalis: I'd Rather Go Naked Than Wear Fur

Elisabetta Canalis, the Italian superstar, strips down for PETA's anti-fur campaign.

via

Super Mario: Video game in a box

This is great. A physical video game in a box with the use of Teagueduino -an open source hardware platform- and a few inputs and outputs. You control it with a side knob. On the second half of the video is an overview of how everything is hooked up.

Video Game in a Box from Teague Labs on Vimeo.

Are You Addicted to Angry Birds?

With over 300 million downloads, Angry Birds is not just game but an obsession. AYTM made the following Angry Birds infographic. A story of psychology, sociology and addiction.

Bigger image

The ROI of Social Media: Infographic

The end of 2011 is very near and yet, in Greece, many clients are are still wondering whether they should invest in social media or not. Questions about ROI are always on the menu. How do they measure the ROI of an outdoor or a print campaign? They just don't. But when it comes to social media they want to. MGM advertising created the following infographic about ROI of social media.

 

Bigger image

Agent Provocateur: Always Remember Your Agent Provocateurs

Have a nice weekend and, of course, always remember your Agent Provocateurs...

Old Spice: Sea Captain

Fabio is long gone and easily forgotten. Here is the new Old Spice  "Smell better than yourself" campaign from Wieden + Kennedy. So Old Spice tells us that we can smell like a faux ship captain fighting an octopus and pouring gold coins from our pockets. I'm waiting for the next spot of the campaign because this one doesn't convince me. Are we looking to another experiment like Fabio? What do you think?



Agency: Wieden + Kennedy

Moleskine: Star Wars paper battle

A nice video for a new limited Moleskine Star Wars edition 


Star Wars Moleskine's paper battle from Moleskine ® on Vimeo.


Credits:
director: Alex Orlowski
creative director: Daniela Fuggetta
animator: Lula Gomez
sfx: Gadi for Solo studios

Guinness Rugby: Some are made of more

One nation will rise. One will be made of more.
Rugby is a tough sport. Guinness celebrates the warrior aspect of Rugby players in this new spot for the Rubgy World Cup.

Contagion: Bacteria Billboard

A live bacteria growing billboard was used to promote the latest Steven Soderbergh's film "Contagion".
Warner Bros. Pictures Canada hired microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion -- an artistic interpretation of the spread of a virus as depicted in the film.

The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM -- 2:00 PM. The first 50 people who arrived received passes to see "Contagion" in theatres and other themed prizes.

Fleriana Natural Repellent: Migration

A clever ad from The Syndicate for a natural repellent spray.

Agency: The Syndicate
Country: Greece

The Modern History of the Resume: Infrographic

Over 100.000.000 resumes will be sent out his year. Check out the 500 year evolution of resume in this interesting infographic by RezScore.

via mashable

Movia Nightbus: Is it time to get home?

Save yourself from humiliation. Stop drinking. See how you act when you are drunk in this great double layered video: http://byturen.com/

What impressed me most is that the client is a bus company. Bravo to the agency and to the client for running this site.

Advertising Agency: Bocca, Copenhagen, Denmark
Art Director: Lisbet Krøll
Copywriter: Ulrik Søby
Director: Adam Bonke
Photographer: Adam Wallensten
Production Design: Emil Walter
Sound design: David Stubbe Teglbjærg
Music: Upright Music
Stylist: Lea Sonne
Production Company: NobodyCph
Published: August 2011
Via

GUINNESS: New ad teaser

Looks like Guinness will launch another great spot.

Hyundai Veloster: banned commercial

Huyndai banned this spot from the Dutch TV and is only aired online. And as it seems it became viral.

Veloster is a unique car with 2 doors on the right and one on the left. Fitzroy found a clever way to highlight the importance of this feature on safety. With the help of death itself.

Advertising Agency: Fitzroy Amsterdam, The Netherlands
Creative Director: Jur Baart
Art Director: Wouter Vanhaeren & Tjerk-Jan Oort
Copywriter: Merlijn van Vliet Director: Tom Rijpert
Other credits: Jelani Isaacs, Nazli Parlayan, Guido Kooiman, Bucko Arends, Mick van Dantzig, Jorrit Kleijnen, Yorick Coster

Micasa: Marlene, Carlotta, Antonio Orlando Julian

Funny, nice acting and a nice way to make a 50% discount.







Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creatives: Pablo Schencke, Johannes Raggio, Christian Bobst
Executive Creative Director: Peter Brönnimann
Account Managers: Andy Stäheli, Nino Zuberbühler, Carmen Jegge
Art Buying: Suzana Kovacevic
Production Company: Pumpkin Film
Director: Alex Feil

FIFA 12: Love Football, Play Football

Let the games begin. Fifa is the best football game and still EA improves it every year. Check out this spot for the new Fifa 12. The spot features Wayne Rooney, Kaka, Gerard Pique, Karim Benzema, Philippe Mexes, Giampaolo Pazzini and Mats Hummel.

Agency: Wieden+Kennedy Amsterdam