The Growing Impact of Social Media: infographic

The increase of social media usage on all ages, the way people are watching TV these days, the decrease of mail and instant messaging and many more facts about the average American are presented in the following infographic from Socially Aware blog. 

Canon: Inspired

A spot for those who seek the perfect shot. Canon pays homage to photographers who do dangerous, silly or crazy things to get on camera what they imagined. The vehicle here is Canon EOS Rebel T4i.



Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Directors: Ari Halper, Steve Krauss
Creative Director: Stu Mair, David Cuccinello
Agency Broadcast Producer: Topher Lorette
Agency Music Producer: Zach Pollakoff
Agency Photography Producer: Jen Pugliese
Production Company: MJZ - LA
Director: Nicolai Fuglsig
Director of Photography: Linus Sandgren
Editorial Company: Work Editorial Inc
Editor: Neil Smith
Music / Sound Design Company: Black Iris
Music / Sound Design: Henry Boy

Expedia City Breaks: London, Moscow, Paris

The work of Keita Sagaki is so incredible. Click on the images to see the larger file.

Credits:
Advertising Agency: Ogilvy & Mather, London, UK
Creative Director: Gerry Human
Copywriter: Laura Rogers
Art Director: Trevallyn Hall
Illustrator: Keita Sagaki
Typographers: Trevallyn Hall
Art Buyer: Brigitte Martin
Account Director: Stephen Hillcoat
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TEDxAmsterdam: Reverse engineering

The world's largest skull from 15.000 ballons is been reversed engineered in this announcing film for this year's TEDxAmsterdam on 30th November.

  Reverse engineering from Amsterdam Ad Blog on Vimeo.

Created by We Are Pi, Guido Verhoef, and director Corriette Schoenaerts (UNIT C.M.A. productions).
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Church End Brewery:It's time to wash away your sins

The end is near. It's time to wash away your sins. With beer...

Credits:
Advertising Agency: Rees Bradley Hepburn, UK
Creative Directors: Stuart Jackson, Mike Kalin
Art Director: Mike Gethin
Copywriter: Gavin Johnson
Photographer: Martin Brent
Additional credits: Rob Hemus
Published: November 2012
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Digital Strategy Toolbox

Digital strategist who wonder which tools to use to cultivate killer insights on consumers, competitors and the industry, will find the Digital Strategy Toolbox presentation by Julian Cole, very useful. 17 of the best free online tools to conduct Consumer Research, Category Research, Discourse Analysis and Environmental Analysis are presented with examples.

Digital Strategy Toolbox from Julian Cole

Erik Qualman: Social Media Revolution 4

Erik Qualman, the social media guru and writer of Socialnomics, made the #4 version of Social Media Revolution video series with 2012 data. Watch it and then check the 2011 and 2010 versions to see how fast things changed.



Video produced by equalman productions.

International Children’s Fund: The Lost Choir - Mad World

Today, November 20th, is the Universal Children's Day. Most people don't know that every three seconds the world loses a child by hunger, malnutrition, dirty water or the absence of vaccine protection.

International Children's Fund and the Wuppertaler Kurrende Boy’s Choir who sings "Mad World", demonstrate perfectly this fact. If you want to help, you can donate here: https://www.icfaid.com/pages/DonateNow



Advertising Agency: Grey Düsseldorf
Chief creative officer: Roland Vanoni
Creative directors: Mark Hendy and Neil Elliot
Creative: Dominik Janning
Art director: Michael Kucharski
Producer: Anne Parlesch
Account manager: Anna-Christin Saric
Production: Parasol Island
Producer: Kim Düsselberg
Director of photography: Tim Neiser
2nd unit director: Lukas Remie
Mastering: Studio Funk by Marco Manzo

FNSF: Breathe

Fédération Nationale Solidarité Femmes is celebrating its 20 years of fighting domestic violence with this great spot.



Credits:
Advertising Agency: W&Cie, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Account Manager: Grégoire Weil
Advertiser Manager: Françoise Brié
Production Company: Wanda Productions
Director: Wilfrid Brimo
Sound: The

Fundación Origen: Table

Visual interpretation of an insight about women suffering from domestic violence. Speak up. Find more at www.origenac.org



Credits:
Advertising Agency: Y&R, Mexico
Executive Creative Directors: Rafael Barthaburu, Esteban Sacco
Creative Director: Pablo Ferrari
Copywriter: Pablo Ferrari
Account Supervisor: José Ramírez
Account Managers: Arturo Miranda, Álvaro Dopico
Agency Producers: Rita Villaseñor, Verónica Juárez
Advertiser's Supervisors: Mariana Baños, Verónica Noriega
Production Company: The Maestros
Producers: Enrique Nava, Claudia Del Bosque
Director: Rodrigo Valdés
Director of Photography: Emilio Valdés
Editing: Rafael Rivera
Post Production: Jorge Valdés
Sound Design: MCO Audio

Johnnie Walker: Where flavour is king

The latest Johnnie Walker campaign in Australia, builds a great atmosphere due to the incredible work by ALT.VFX. The spot was shot entirely in Prague. Watch it and then see the second video illustrating how it was done. The three main rooms of the mansion were built entirely as 3D environments from over 300 individual CG models.



See how it was done:

 

Credits:
Agency:Leo Burnett Sydney
Chief Creative Officer: Andy DiLallo
Creative Director: Vince Lagana
Creative Director: Grant McAloon
Client Services Director: Peter Bosilkovski
Account Director: Claire Kesby-Smith
Agency TV Producer: Rita Gagliardi
Production Company: EXIT Films
Director: Mark Molloy
Producer: Alice Grant
VFX and Post Production: Alt.vfx, Brisbane.
VFX Supervisor: Colin Renshaw
VFX Producers: Lily Crowley & Marnie Ellis
Grade: Andrew Clarkson, Method Studios
Editor: Peter Sciberras, Method Studios
Music Composer: Ramesh Sathiah, Song Zu
Sound Engineer: Simon Kane, Song Zu

Soap creative: 36 Faces of Facebook Fans. The Good the Bad & the Ugly

A good read, funny, true, insightful. You will probably recognize a lot of the characters and surely you'll find yourself in there.

36 Faces of Facebook Fans. The Good the Bad & the Ugly from Soap Creative

Morrisons: For Your Christmas

Jo Hartley (of “This is England”) is the mum Vs. Christmas in the new spot from British Supermarket Morrisons. It's both humorous and dramatized, with a great storytelling and lots of quirks. It's a different approach, a true approach to Christmas. Besides the TV spot, there is a Facebook application called "Crimes Against Christmas" where users can upload heinous Christmas photos.



Credits:
Agency: DLKW Lowe
Creative Team: Dave Henderson / Richard Denney / Tom Hudson / Helen Rhodes / Matt Lever TV Producer: Abigail Tarrant Film Prod Co: Academy Films
Director: Si & Ad
Producer: Lucy Gossage
Dir of Photography: Alex Barber
Post-Prod House: Finish
Editing House: Final Cut
Editor: Joe Guest

Red Bull Kluge: The Athlete Machine

World-class athletes, sponsored by Red Bull, do their magic in an incredible domino-like installation. Enjoy skydiving, skateboarding, golf, biking, off-road truck racing and more. The song is Soul Wars by Awolnation.



Starring: Sean MacCormac (Skydiver), Joey Brezinski (Skateboarder), Rickie Fowler (Golfer), Danny MacAskill (Trials Biker), Ryan Sheckler (Skateboarder), Drew Bezanson (BMX Rider), Bryce Menzies (Off-Road Truck Racer), Rhys Millen (Drifter), Robbie Maddison (Freestyle Motocross Rider), Lolo Jones (Hurdler), Pat Moore (Snowboarder)

John Lewis: The Journey

Every year, John Lewis welcomes Christmas with a great TV spot. Last year we saw a little boy counting the time, waiting to give his parents a present. This year, we see a snowman on an epic journey through mountains, rivers and the city in order to get something special for his snow girlfriend. A heart-warming spot shot in breathtaking New Zealand's scenery. The song, The Power Of Love from Frankie Goes To Hollywood, is a cover from Gabrielle Aplin, a 20-year-old singer-songwriter from Bath.



Credits:
Advertising Agency: Adam & Eve/DDB, London
Executive Creative Directors: Ben Priest, Ben Tollett, Emer Stamp
Creatives: Frank Ginger, Shay Reading
Director: Dougal Wilson

MTV Exit: This Song Changed my Life

The MTV Exit Foundation (USAID, AUSAID & Walk Free) and Canadian rock band Simple Plan collaborated with Curious Film’s Ash Boland who directed an integrated film to raise awareness on human trafficking and child exploitation. The lyrics of  "This song changed my life" where crowd-sourced from fans on Twitter. There will be a global release across all MTV platforms in 68 countries and in addition, the project will be screened at grass roots pop-up open-air screenings in villages across Asia.




Credits:
Agency: 18 Feet & Rising, Sydney
Exec Creative Director: Dejan Rasic
Creative Director: Derrick Kim
Director: Ash Bolland
Producer: Tara Riddell
Executive Producer: Peter Grasse
Production Company: Curious Film
D.O.P. Lachlan Milne
Editor: Peter Crombie
Online: Ash Bolland
Client: MTV Exit Foundation
Campaign Director: Matt Love
Head of Creative & Content: Rebecca Mok
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Toyota GT86: White trash beauty

Enjoy a great online film for the Toyota GT86, a car that may ruin any relationship but will surely make you feel good driving it.

White trash beauty from Amsterdam Ad Blog on Vimeo.


Credits:
Created by Happiness Brussels
Produced by Caviar
Directed by Arnaud Uyttenhove
Shot by Dimitris Karakatsanis
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John St: BUYRAL

Viral? Forget, strategy, engagement, content and so on and so forth. Now you can buy your way into viral heaven. You want millions of views. Easy. Use Buyral. Great spoof from Canadian agency John st. Enjoy.



Credits:
Advertising agency: John st

Bayer: Aspirina & CafiAspirina

Bayer continues the 2010 campaign for Cafiaspirina and Aspirina with a new set of print ads. CafiAspirina is mush stronger from Aspirina and the ads successfully convey the difference in a funny way.

Credits:
Advertising Agency: AlmapBBDO, São Paulo
Chief creative officer: Marcello Serpa,
Executive creative director: Luiz Sanches,
Creative directors: Marcos Medeiros, Andre Kassu and Renato Simões,
Copywriter: Ana Carolina Reis,
Art director: Marco Monteiro,
Account directors: Wilson Pereira, Calebe Ferres and Fabiana Santucci

Victoria Bitter Beer: For A Hard Earned Thirst

Victoria Bitter is trying to win back its customers and moves back from VB to Victoria Bitter with the original full flavor and full alcohol strength 4,9%. To celebrate the return they also brought back the tagline "Hard Earned Thirst". The interesting part of the story is that the CEO of Carlton & United Breweries (CUB) wrote a letter of apology to the fans. The 3 spots set things straight.

Credits:
Agency: Clemenger BBDO Melbourne
Creative Chairman: James McGrath         
Executive Creative Director: Ant Keogh  
Creative Directors: Jim Ingram and Ben Couzens 
Art Director: Ben Couzens           
Copywriter: Jim Ingram
Agency Producer - TV: Sevda Cemo         
Agency Producer - Print: Ben Nash
Strategic Planner: Mike Derepas
Account Management Team:
Paul McMillan - Managing Partner           
Simon Lamplough - Client Services Director          
John Meagher - Account Director             
Georgia Field - Account Manager             
Director: Mark Molloy   
DOP/Cinematographer: Jeremy Rouse - Main Unit, Ryley Brown - 2nd Unit            
Producer: Alice Grant    
Production Company:      Exit Films
Editor: Rohan Zerna       
Flame Artist: Eugene Richards
Post Production Company: The Butchery/ The Refinery    
Sound Designer/Engineer: Paul Le Couteur
Sound House: Flagstaff Studios

Call of Duty - Black Ops 2: Surprise

Yes I want a copy of CoD Black Ops 2. Nice work from 72andSunny, director Guy Ritchie and The Mill. They approached the genre with a fresh look.

Credits:
Advertising Agency: 72andSunny, USA
Chief Creative Officer: Glenn Cole
Creative Director / Copywriter: Jason Norcross
Creative Directors / Designers: Matt Murphy, Peter Novosel
Senior Designer/Writer: Rey Andrade
Senior Writer: Josh Fell
Designer: Patric Franz
Copywriter: Jorge Brandão
Director of Film Production: Sam Baerwald
Senior Producer: Dan Ruth
Jr. Producer: Peter Williams
Director of Business Affairs: Christine Claussen
Business Affairs manager: Jennifer Jahinian
Group Brand Director: Mike Parseghian
Brand Manager: Jen Marvin
Brand Coordinator: Justin Gonzaga
Production Company: Reset

Director: Guy Ritchie
Executive Producers: Jeff Mcdougall, Dave Morrison
Line Producer: Aris Mcgarry
Assistant Director: Peter Kohn
Dp: Claudio Miranda
Production Designer: Dominic Watkins
Costume Designer: Kim Bowen
Editorial: Jump
Editor: Rich Orrick
Assistant Editor: Healy Snow
Executive Producer: Jane Dilworth
Executive Producer: Erica Thompson
Producer: Lisa Ashe
Visual Effects: The Mill

Mamia nappies: Baby faces

Being a parent, I surely know that look. Babies just can't hide it. Aldi also knows that and promise that their Mamia nappies are ready when we are not.



Credits:
Advertising agency: BMF
Client: Aldi
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro