Wednesday, 17 July 2013

Amstel Lager: The Chef

The art of storytelling. If you haven't seen last year's Amstel Lager's top-notch spot The Boxer see it. Then see this one. The story of man who wanted to be a chef, took up a job as a dishwasher so he can learn from the chefs around him and, over time, he gained the experience he needed to realise his dream of becoming a chef and open his own restaurant.

Advertising Agency: OwenKessel, Johannesburg, South Africa
Executive Creative Director: Donovan Bryan
Producer: Helen d'Hotman
Creative Director: Mike Cook
Copywriter: Stephanie Larsen
Art Director: Pamela Turner
Director: Greg Gray / Velocity Films
Cinematographer: Paul Gilpin
Editor: Ricky Boyd / Deliverance

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