Keep America Beautiful: The Recycling Campaign

The journey of a plastic bottle that wants to see the ocean. To live another life as a bench. Trash with a point of view. The disturbing fact that the average American produces 4.4 pounds of trash a day — and only 35% is recycled, made Keep America Beautiful and the Ad Council want to promote recycling. The tagline “I Want to be Recycled” follows trash who want a secold life.

Credits:
Agency: Pereira & O'Dell
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jaime Robinson
Associate Creative Director, Copywriter: Eduardo Marques
Associate Creative Director, Art Director: Rafael Rizuto
Copywriter: Ross Cavin, Earl Lee
Art Director: Chris Adams, Arnau Bosch
Project Manager: Katie Shesgreen
Account Director: Ashley Brown
Account Executive: Jennifer Wantuch
Vice President, Director of Strategy: Nick Chapman
Strategy Director: Justin Cox
Strategist: Alina Shabashevich
Executive Producer: Jeff Ferro
Broadcast Producer: Judy Kreiter, Elisa Moore
Print Producer: James Sablan
Senior Interactive Producer: Erin Davis
Business Affairs Director: Xandra Ess

Production Company: MJZ
Director: Victor Garcia    
President: David Zander
Executive Producer: Kate Leahy
Producer: Greg Ferguson                                                  

Editorial: Arcade Edit
Editor: Greg Scruton
Assistant Editor: Laura Sanford and Hilary Ruggiano
Managing Partner/EP: Damian Stevens
Executive Producer: Nicole Visram
Producer: Denice Hutton  
                                                                             
VFX: MPC      
VFX: Claudia Guevara
Lead Nuke Artist: Alex Harding
Lead Smoke Artist: Marcus Wood
Compositor: Jonathan McKee
CG Lead Artist: Liam Griffin
Color: MPC
Colorist: Adrian Seery
Sound: POP Sound
Mixers: Zac Fisher and Stephen Dickson
Music: Stimmung