Asics: Ryan Hall Treadmill Challenge

Marathon runners run must faster that you may think. Asics, the sponsor of Ryan Hall, the fastest marathon runner in America, with a finishing time of 2:04:58 at the 2011 Boston Marathon, game New Yorkers the chance to run at Hall's pace. They used a flatbed truck with a treadmill on the back, set to run at 12.6 MPH, or 4:46 per mile, Hall's average pace. It seems that those who took the challenge had a lot of fun.

Credits:
Advertising Agency: VITRO, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Director: Will Roth
Copywriter: Dave Kuhl
Production Director: Michael Berberick
Production Lead: Cristi Perkins
Director of Broadcast: Mickey Strider
Editor: Dave Friz