Thursday, 7 November 2013

Electrolux UltraCaptic: The world's first vacuum art

Thai artist Chalit Nakpawan created "Power", the world's first work of art from a vacuum cleaner. The editing is very good, giving you the illusion that the vacuum creates the art. The Electrolux UltraCaptic model has an innovative system called Compact & Go feature, which compresses dust and dirt in a unique container to prevent it from diffusing in the air. Great work from Saatchi & Saatchi Thailand.

Agency: Saatchi & Saatchi Thailand
Creative Group Head: Papop Chaowanapreecha
Art Directors: Shayne Chomchinda, Kajohnchai Rodklongtan, Patharaporn Khunchon, Weerayut Angkharach
Copywriters: Ranongsak Tanoparat, Chavanon Tantisiriseranee
ECD: Joel Clement
Agency Producer: Aitthipat Boonkumol
Artist: Chalit Nakpawan
Production Company: Wakeup Rabbit
Director: Pagorn Jungrungruang
Assistant Director: Thitipong Pimolwetkul
DOP: Chalongwut Chorruangsak
Production Manager: Nuttheera Payakken
Producer: Athip Vichuchaianan
2nd Camera: Siriwat Seesaeng
Editor: Wisarut Deelorm

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