Thursday, 9 January 2014

P&G Thank You Mom: Pick Them Back Up

The tribute to moms continues with the sequel of the awesome "Best Job" spot from P&G in 2012. Wieden + Kennedy made another great commercial for the "Thank You, Mom" campaign, this time for February's Sochi Winter Olympics. We see the mothers of Olympic athletes who were always picking their children back up, teaching them that falling makes you stronger, encourage them to try again and bringing them to glory.

P&G Thank You Mom - Pick Them Back Up

Client: Procter & Gamble
Agency: Wieden + Kennedy, Portland, Ore.
Production Company: Park Pictures
Director/DP: Lance Acord
VFX Company: A52
Mix Company: Eleven

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