The problem: smartphones in a bar. The solution: The Polar Cell Phone Nullifier. People tend to go to a bar but instead of talking with their friends they get absorved by their smartphones. So, Polar, a Brazilian beer brand teamed up with creative agency Paim Comunicação and made a beer cooler that blocks 3G, 4G, Wi-Fi and GSM signals to any device within a 1.5 meter radius.
Credits
Advertising Agency: Paim Comunicação, Porto Alegre, Brazil
Creative Directors: Rodrigo Pinto, Carlos Thunm
Copywriters: Márcio Blank, Rodrigo Rocha
Art Director: José Pedro Bortolini
Head of Digital: Willian Zanette
Social Media Manager: Pedro Migotto
Agency Producers: Ana Paula Luce, Juliana de Barros Lima, Lucas Holderbaum
Graphic Designer: José Pedro Bortolini
Art Buyers: Marta Mendonça, Alexandro Souza, Daniela Pertille
Account Manegers: Daniela Flores, Mariana Balestra
Media Buyers: Claudia Mello, Patricia Angeletti
Account Planning: Eduardo Flores, Henrique Scholz
Technical Producers: Álvaro Heller, Diogo Thum de Oliveira
Photographer: Complex Studio Image
Production Company: SQMA Film Delivery, TGD Films
Film Director: Guilherme Petry
Music&Sound: Batuque Música, Loop Reclame
Credits
Advertising Agency: Paim Comunicação, Porto Alegre, Brazil
Creative Directors: Rodrigo Pinto, Carlos Thunm
Copywriters: Márcio Blank, Rodrigo Rocha
Art Director: José Pedro Bortolini
Head of Digital: Willian Zanette
Social Media Manager: Pedro Migotto
Agency Producers: Ana Paula Luce, Juliana de Barros Lima, Lucas Holderbaum
Graphic Designer: José Pedro Bortolini
Art Buyers: Marta Mendonça, Alexandro Souza, Daniela Pertille
Account Manegers: Daniela Flores, Mariana Balestra
Media Buyers: Claudia Mello, Patricia Angeletti
Account Planning: Eduardo Flores, Henrique Scholz
Technical Producers: Álvaro Heller, Diogo Thum de Oliveira
Photographer: Complex Studio Image
Production Company: SQMA Film Delivery, TGD Films
Film Director: Guilherme Petry
Music&Sound: Batuque Música, Loop Reclame
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