Zero. A magic number which when added it can mean nothing or change everything. In Duval Guillaume's latest stunt for the Coca-Cola Zero "Just Add Zero" campaign they did just that. They added zero and changed everything.
They asked ordinary people playing pétanque, knitting and fishing to film them. As you can imagine all of these hobbies have non-to-a-few spectators only. Then they added zero. 6 spectators became 60 then 600. Fishermen, knitting ladies and petanque players felt like superstars when, out of nowhere, supporters started to appear, cheering, creating a crazy atmosphere. (Thanks Sophie)
Advertising Agency: Duval Guillaume Modem
They asked ordinary people playing pétanque, knitting and fishing to film them. As you can imagine all of these hobbies have non-to-a-few spectators only. Then they added zero. 6 spectators became 60 then 600. Fishermen, knitting ladies and petanque players felt like superstars when, out of nowhere, supporters started to appear, cheering, creating a crazy atmosphere. (Thanks Sophie)
Advertising Agency: Duval Guillaume Modem
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